Digital & Operational Marketing Coordinator
Avondale Dealerships, Grapevine, TX, United States
Position Overview
This position is integral to developing, implementing, tracking, and optimizing the Avondale Dealerships digital and operational marketing presence and effectiveness across a variety of websites and other marketing channels in order to help provide an elevated experience.
Digital Support
Supporting key Digital Marketing vendor relationships, which include but are not limited to Cox / Dealer.com, Google, Facebook, AutoTrader, DuPont, CarGurus, AutoAlert
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Incorporate OEM and dealership sales & service monthly specials into all digital and multi-touch campaigns
Partners with Variable Directors to improve inventory merchandising for maximum effectiveness
Stay abreast of and implement latest Digital Marketing trends/strategies to continuously drive qualified traffic to Avondale dealerships
Websiste/Operational Strategy
Develop and optimize all website properties to align with business goals, brand strategy and defined KPIs
Monthly website audits and content optimizations to maintain compliance standards by OEM
Maintain 3-month strategy for content development to benefit SEO performance and rankings
Manage and report on monthly email marketing campaigns and multi-touch campaigns
Other reports as necessary
Creative Development
Develops graphics to support email and direct mail campaigns using tools like Canva or InDesign
Education and Experience High school diploma or general education degree (GED); and one to three months related experience and/or training; or equivalent combination of education and experience.
Certificates, Licenses, Registrations (Including Driver's License) Operator's Driver's License (must be insurable)
Physical Demands The employee must frequently lift and/or move up to 10 pounds.
Benefits
Your Choice of Medical Plans (we reduced employee healthcare expense through our self-insured plans for our employees and their families for 2022)
Dental
Vision
FREE Company Paid Life Insurance
FREE Employee Assistance Program Support for all employees
401K Retirement Plan
Paid Holidays/Vacation/Paid Time Offer
#J-18808-Ljbffr
Digital Support
Supporting key Digital Marketing vendor relationships, which include but are not limited to Cox / Dealer.com, Google, Facebook, AutoTrader, DuPont, CarGurus, AutoAlert
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Incorporate OEM and dealership sales & service monthly specials into all digital and multi-touch campaigns
Partners with Variable Directors to improve inventory merchandising for maximum effectiveness
Stay abreast of and implement latest Digital Marketing trends/strategies to continuously drive qualified traffic to Avondale dealerships
Websiste/Operational Strategy
Develop and optimize all website properties to align with business goals, brand strategy and defined KPIs
Monthly website audits and content optimizations to maintain compliance standards by OEM
Maintain 3-month strategy for content development to benefit SEO performance and rankings
Manage and report on monthly email marketing campaigns and multi-touch campaigns
Other reports as necessary
Creative Development
Develops graphics to support email and direct mail campaigns using tools like Canva or InDesign
Education and Experience High school diploma or general education degree (GED); and one to three months related experience and/or training; or equivalent combination of education and experience.
Certificates, Licenses, Registrations (Including Driver's License) Operator's Driver's License (must be insurable)
Physical Demands The employee must frequently lift and/or move up to 10 pounds.
Benefits
Your Choice of Medical Plans (we reduced employee healthcare expense through our self-insured plans for our employees and their families for 2022)
Dental
Vision
FREE Company Paid Life Insurance
FREE Employee Assistance Program Support for all employees
401K Retirement Plan
Paid Holidays/Vacation/Paid Time Offer
#J-18808-Ljbffr