Marketing Analytics Manager
Acrisure, Boston, MA, United States
Marketing Analytics Manager – Acrisure Awareness & Growth Marketing Team (Boston, MA or Austin, TX)
Full‑time role. No C2C or C2H; no visa sponsorship.
Acrisure Innovation is a fast‑paced, AI‑driven team building innovative software to disrupt the $6T+ insurance industry. Our mission is to help the world share its risk more intelligently to power a more vibrant economy. We are transforming insurance distribution and underwriting into a science.
The Role As the Marketing Analytics Manager you will build upon a best‑in‑class marketing analytics competency and own the analytics roadmap for Acrisure’s marketing team. You will develop models to optimize ROI, collaborate closely with marketing on test designs and analyses to increase brand awareness, and lead stewardship of marketing data hygiene. Your work will deliver data visualizations and actionable insights that inform strategic marketing investment decisions, driving the company’s growth.
Responsibilities
Partner with marketing leadership to define objectives and KPIs across the marketing funnel, from brand awareness to conversion.
Work with the marketing team on website A/B testing to increase time on site and lower bounce rate.
Partner with other analytics teams to drive a single source of truth for KPIs while progressing data quality and data democratization.
Collaborate with the data engineering team to manage data collection, transformation, and storage practices.
Proactively propose innovative approaches for leveraging marketing analytics to drive business outcomes, balancing immediate needs with long‑term strategic objectives.
Evaluate new opportunities, synthesize and translate findings, develop go‑forward plans, and create tools to guide and monitor execution.
Lead the creation of compelling data visualizations and interactive dashboards that communicate the narrative of our marketing initiatives.
Optimize reporting processes and implement automated alerts to identify and address potential issues and opportunities promptly.
Skills and Qualifications
Bachelor’s degree in a quantitative discipline (Mathematics, Economics, Computer Science, Statistics, Engineering); advanced degree a plus.
8+ years of business analytics experience, including 4+ years in media buying teams, preferably in fast‑paced, high‑growth environments.
Experience defining a clear, innovative marketing analytics strategy with a robust roadmap and delivering against it.
Excellent analytical and problem‑solving skills with keen attention to detail.
Demonstrated success influencing senior stakeholders on strategic direction through data‑backed recommendations.
Strong expertise in data manipulation and analysis using SQL (Python and R experience a plus); adept at constructing and optimizing advanced queries for complex data sets (BigQuery experience a plus).
Technical expertise in mining and modeling data with ability to create views, tables, or schedule queries for data democratization.
Strong knowledge of Tableau or similar data visualization tools.
Experience with media platforms such as Google Analytics, Heap, Facebook Ads Manager, Google Ads, etc.
Experience with experimental design (A/B and multivariate tests) and statistical analysis to drive business decision‑making.
Excellent communication skills and ability to tailor messaging to technical and non‑technical audiences.
Acrisure is equally committed to supporting social issues. The company co‑founded Evolution Advisors in 2021 to increase access to insurance products for minority‑owned enterprises, and provided $15 million to create the Acrisure Center for Innovation in Children’s Health at Helen DeVos Children’s Hospital.
Acrisure is committed to employing a diverse workforce. All applicants will be considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status.
To Executive Search Firms & Staffing Agencies: Acrisure does not accept unsolicited resumes from agencies that have not signed a mutual service agreement. Unsolicited resumes will be considered Acrisure’s property; Acrisure is not obligated to pay a referral fee.
The base compensation range for this position is $140,000 – $160,000, based on skills, experience, qualifications, location and internal equity. Candidates should be comfortable with an on‑site presence to support collaboration, leadership, and cross‑functional partnership.
Why Join Us At Acrisure we build more than a business; we build a community where people can grow, thrive, and make an impact. Our benefits support every dimension of your life, from health and finances to family and future.
Employee Benefits
Physical Wellness: Comprehensive medical, dental, and vision insurance; life and disability insurance; fertility benefits; wellness resources; paid sick time.
Mental Wellness: Generous paid time off and holidays; Employee Assistance Program; complimentary Calm app subscription.
Financial Wellness: Immediate vesting in a 401(k) plan; HSA and FSA options; commuter benefits; employee discount programs.
Family Care: Paid maternity and paternity leave (including for adoptive parents); legal plan options; pet insurance coverage.
… and so much more!
This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary by subsidiary entity and geographic location.
Acrisure is an Equal Opportunity Employer. Applicants may request reasonable accommodation by contacting leaves@acrisure.com.
Final candidates will be required to complete post‑offer verification processes in accordance with applicable laws.
California Residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy.
Recruitment Fraud: Please learn more about our Recruitment Fraud Notice.
#J-18808-Ljbffr
Acrisure Innovation is a fast‑paced, AI‑driven team building innovative software to disrupt the $6T+ insurance industry. Our mission is to help the world share its risk more intelligently to power a more vibrant economy. We are transforming insurance distribution and underwriting into a science.
The Role As the Marketing Analytics Manager you will build upon a best‑in‑class marketing analytics competency and own the analytics roadmap for Acrisure’s marketing team. You will develop models to optimize ROI, collaborate closely with marketing on test designs and analyses to increase brand awareness, and lead stewardship of marketing data hygiene. Your work will deliver data visualizations and actionable insights that inform strategic marketing investment decisions, driving the company’s growth.
Responsibilities
Partner with marketing leadership to define objectives and KPIs across the marketing funnel, from brand awareness to conversion.
Work with the marketing team on website A/B testing to increase time on site and lower bounce rate.
Partner with other analytics teams to drive a single source of truth for KPIs while progressing data quality and data democratization.
Collaborate with the data engineering team to manage data collection, transformation, and storage practices.
Proactively propose innovative approaches for leveraging marketing analytics to drive business outcomes, balancing immediate needs with long‑term strategic objectives.
Evaluate new opportunities, synthesize and translate findings, develop go‑forward plans, and create tools to guide and monitor execution.
Lead the creation of compelling data visualizations and interactive dashboards that communicate the narrative of our marketing initiatives.
Optimize reporting processes and implement automated alerts to identify and address potential issues and opportunities promptly.
Skills and Qualifications
Bachelor’s degree in a quantitative discipline (Mathematics, Economics, Computer Science, Statistics, Engineering); advanced degree a plus.
8+ years of business analytics experience, including 4+ years in media buying teams, preferably in fast‑paced, high‑growth environments.
Experience defining a clear, innovative marketing analytics strategy with a robust roadmap and delivering against it.
Excellent analytical and problem‑solving skills with keen attention to detail.
Demonstrated success influencing senior stakeholders on strategic direction through data‑backed recommendations.
Strong expertise in data manipulation and analysis using SQL (Python and R experience a plus); adept at constructing and optimizing advanced queries for complex data sets (BigQuery experience a plus).
Technical expertise in mining and modeling data with ability to create views, tables, or schedule queries for data democratization.
Strong knowledge of Tableau or similar data visualization tools.
Experience with media platforms such as Google Analytics, Heap, Facebook Ads Manager, Google Ads, etc.
Experience with experimental design (A/B and multivariate tests) and statistical analysis to drive business decision‑making.
Excellent communication skills and ability to tailor messaging to technical and non‑technical audiences.
Acrisure is equally committed to supporting social issues. The company co‑founded Evolution Advisors in 2021 to increase access to insurance products for minority‑owned enterprises, and provided $15 million to create the Acrisure Center for Innovation in Children’s Health at Helen DeVos Children’s Hospital.
Acrisure is committed to employing a diverse workforce. All applicants will be considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status.
To Executive Search Firms & Staffing Agencies: Acrisure does not accept unsolicited resumes from agencies that have not signed a mutual service agreement. Unsolicited resumes will be considered Acrisure’s property; Acrisure is not obligated to pay a referral fee.
The base compensation range for this position is $140,000 – $160,000, based on skills, experience, qualifications, location and internal equity. Candidates should be comfortable with an on‑site presence to support collaboration, leadership, and cross‑functional partnership.
Why Join Us At Acrisure we build more than a business; we build a community where people can grow, thrive, and make an impact. Our benefits support every dimension of your life, from health and finances to family and future.
Employee Benefits
Physical Wellness: Comprehensive medical, dental, and vision insurance; life and disability insurance; fertility benefits; wellness resources; paid sick time.
Mental Wellness: Generous paid time off and holidays; Employee Assistance Program; complimentary Calm app subscription.
Financial Wellness: Immediate vesting in a 401(k) plan; HSA and FSA options; commuter benefits; employee discount programs.
Family Care: Paid maternity and paternity leave (including for adoptive parents); legal plan options; pet insurance coverage.
… and so much more!
This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary by subsidiary entity and geographic location.
Acrisure is an Equal Opportunity Employer. Applicants may request reasonable accommodation by contacting leaves@acrisure.com.
Final candidates will be required to complete post‑offer verification processes in accordance with applicable laws.
California Residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy.
Recruitment Fraud: Please learn more about our Recruitment Fraud Notice.
#J-18808-Ljbffr