Creator and Community Marketing Coordinator
The Op Games, Carlsbad, CA, United States
Title
Creator & Community Marketing Coordinator
Department Marketing
Location Carlsbad, CA
Reports to Sr. Digital Marketing and Community Specialist
Status Full-time
Summary The Creator and Community Marketing Coordinator plays a key role in growing The Op Games' creator marketing efforts by supporting influencer partnerships and marketing operations. This role focuses on two core areas: managing influencer and community outreach, and overseeing marketing logistics, including product shipments and inventory coordination. On the creator side, the role is responsible for identifying, engaging, and maintaining relationships with influencers and affiliate partners, helping generate authentic, creator content that supports both organic social and paid media efforts. On the operations side, the role owns the coordination and execution of all Marketing Department shipment requests, including influencer PR boxes, product seeding, and campaign materials, while tracking inventory and ensuring product availability for upcoming initiatives. This position is ideal for someone who is highly organized, proactive, and connected to social media and creator culture.
Key Responsibilities
Execute and support the optimization of influencer and affiliate outreach campaigns under the direction of the Sr. Digital Marketing & Community Specialist
Research, evaluate, and identify new influencers and affiliate partners across Instagram, YouTube, and emerging platforms
Monitor social media trends, creator communities, and content formats to identify new partnerships and product seeding opportunities
Manage outreach efforts, including drafting and sending initial emails, following up, negotiating deliverables, and finalizing agreements
Build and maintain clear, friendly, and professional communication with influencers to foster authentic, long‑term partnerships
Maintain and regularly update an organized internal database of influencer relationships, campaign status, and performance notes
Track influencer content, deliverables, performance metrics, and contribute to regular recap reporting for internal teams
Oversee and manage the shipment process for all Marketing Department initiatives, including but not limited to influencer PR boxes, product seeding, and campaign materials
Track inventory levels for marketing and influencer‑related products, and coordinate with internal teams to ensure materials are available for upcoming campaigns
Assist in forecasting product needs for influencer campaigns and marketing initiatives
Lead product launch campaigns to maximize engagement and demand
Qualifications
1+ years of experience in influencer marketing, or digital marketing
Strong communication and project management skills with close attention to detail
Proven ability to identify and build lasting relationships with multiple creators and partners across various social platforms
Highly organized and adaptable, with the ability to manage multiple projects in a fast‑paced environment
Passion for influencer culture and social media trends, with a strong understanding of how to build authentic, mutually beneficial creator partnerships
Experience working with influencer tracking tools, CRM systems, or spreadsheets to manage outreach and performance
Collaborative mindset with the ability to work cross‑functionally within a small, creative team
Preferred Skills & Attributes
Passion for games, pop culture, or bringing people together through play
Familiarity with the board game or toy industry
Job Requirements
On‑site presence at our Carlsbad office. Limited local travel as needed (~5%).
Ability to thrive in a fast‑paced, deadline‑driven environment.
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Department Marketing
Location Carlsbad, CA
Reports to Sr. Digital Marketing and Community Specialist
Status Full-time
Summary The Creator and Community Marketing Coordinator plays a key role in growing The Op Games' creator marketing efforts by supporting influencer partnerships and marketing operations. This role focuses on two core areas: managing influencer and community outreach, and overseeing marketing logistics, including product shipments and inventory coordination. On the creator side, the role is responsible for identifying, engaging, and maintaining relationships with influencers and affiliate partners, helping generate authentic, creator content that supports both organic social and paid media efforts. On the operations side, the role owns the coordination and execution of all Marketing Department shipment requests, including influencer PR boxes, product seeding, and campaign materials, while tracking inventory and ensuring product availability for upcoming initiatives. This position is ideal for someone who is highly organized, proactive, and connected to social media and creator culture.
Key Responsibilities
Execute and support the optimization of influencer and affiliate outreach campaigns under the direction of the Sr. Digital Marketing & Community Specialist
Research, evaluate, and identify new influencers and affiliate partners across Instagram, YouTube, and emerging platforms
Monitor social media trends, creator communities, and content formats to identify new partnerships and product seeding opportunities
Manage outreach efforts, including drafting and sending initial emails, following up, negotiating deliverables, and finalizing agreements
Build and maintain clear, friendly, and professional communication with influencers to foster authentic, long‑term partnerships
Maintain and regularly update an organized internal database of influencer relationships, campaign status, and performance notes
Track influencer content, deliverables, performance metrics, and contribute to regular recap reporting for internal teams
Oversee and manage the shipment process for all Marketing Department initiatives, including but not limited to influencer PR boxes, product seeding, and campaign materials
Track inventory levels for marketing and influencer‑related products, and coordinate with internal teams to ensure materials are available for upcoming campaigns
Assist in forecasting product needs for influencer campaigns and marketing initiatives
Lead product launch campaigns to maximize engagement and demand
Qualifications
1+ years of experience in influencer marketing, or digital marketing
Strong communication and project management skills with close attention to detail
Proven ability to identify and build lasting relationships with multiple creators and partners across various social platforms
Highly organized and adaptable, with the ability to manage multiple projects in a fast‑paced environment
Passion for influencer culture and social media trends, with a strong understanding of how to build authentic, mutually beneficial creator partnerships
Experience working with influencer tracking tools, CRM systems, or spreadsheets to manage outreach and performance
Collaborative mindset with the ability to work cross‑functionally within a small, creative team
Preferred Skills & Attributes
Passion for games, pop culture, or bringing people together through play
Familiarity with the board game or toy industry
Job Requirements
On‑site presence at our Carlsbad office. Limited local travel as needed (~5%).
Ability to thrive in a fast‑paced, deadline‑driven environment.
#J-18808-Ljbffr