Marketing Associate, Paid Social
Uber, New York, NY, United States
About the role
Uber's global paid social team sets the benchmark for innovation and scale in performance marketing.
As a Paid Social Associate, you will support the global strategy for paid social growth campaigns, executing on performance goals across various regions and lines of business. You will work directly with large-scale budgets on platforms like Meta, TikTok, and Snap, translating business goals into live campaigns. This role requires a blend of operational excellence-ensuring flawless execution of campaigns-and analytical curiosity to identify what is driving results. You will collaborate closely with Ad Tech, Product, Creative, Marketing Science teams and external partners to unlock efficiency and innovation in our marketing systems.
About the Team Performance Marketing: The Performance Marketing organization at Uber is structured to drive high‑impact marketing campaigns that leverage innovative technology across all of Uber's segments and products. Performance marketing is focused on the lower funnel metrics such as acquisition, remarketing, re‑engagement, and retention.
What the Candidate Will Need / Bonus Points What the Candidate Will Do
Contribute to the global strategy for paid social growth campaigns.
Execute and monitor paid social campaigns across major platforms (Meta, TikTok, etc.), ensuring campaigns are launched on time, within budget, and error‑free.
Implement A/B tests and experimentation frameworks (creative, audience, bid strategies) to drive acquisition and retention KPIs.
Monitor performance and suggest optimizations to improve efficiency against incrementality targets.
Utilize internal and external tools (e.g., Smartly, Meta Ads Manager) to scale operations.
Analyze and share campaign performance with cross‑functional teams.
Stay up to date on industry trends, platform updates (e.g., iOS changes), and competitor activity to ensure Uber remains ahead of the curve.
Basic Qualifications
2+ years of experience in performance marketing, specifically with hands‑on keyboard experience in paid social channels (Meta, TikTok, Snap, etc.)
Strong experience in Facebook/TikTok ad manager or ad management tools (Smartly)
Previous in‑office experience, as this role requires in‑person office attendance, and is considered hybrid
Strong experience using Google Sheets / Excel (filters, pivot tables, VLOOKUPs) and Tableau to analyze data and identify patterns with confidence
Understanding of core performance metrics (CPA, ROAS, CPM, CTR) and basic attribution concepts.
Preferred Qualifications
Experience with app‑based performance marketing and MMPs (e.g., Singular, Appsflyer, Branch) is highly preferred
Experience with incrementality testing and lift measurement, with a clear understanding of how to evaluate media impact beyond standard platform attribution
Proven ability to manage multiple campaigns simultaneously, prioritize effectively, and maintain accountability to timelines
A desire to move quickly, experiment with new ideas, and adapt to a fast‑paced environment
Excellent written and verbal communication skills; ability to explain campaign results to cross‑functional partners
General curiosity about performance marketing data and how media platforms work
Understanding of best practices for acquisition/performance media campaigns with a focus on incrementality
Compensation & Benefits For New York, NY-based roles: The base salary range for this role is USD$105,000 per year - USD$117,000 per year. You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full‑time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link https://jobs.uber.com/en/benefits.
Equal Opportunity Statement Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form- https://docs.google.com/forms/d/e/1FAIpQLSdb_Y9Bv8-lWDMbpidF2GKXsxzNh11wUUVS7fM1znOfEJsVeA/viewform
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As a Paid Social Associate, you will support the global strategy for paid social growth campaigns, executing on performance goals across various regions and lines of business. You will work directly with large-scale budgets on platforms like Meta, TikTok, and Snap, translating business goals into live campaigns. This role requires a blend of operational excellence-ensuring flawless execution of campaigns-and analytical curiosity to identify what is driving results. You will collaborate closely with Ad Tech, Product, Creative, Marketing Science teams and external partners to unlock efficiency and innovation in our marketing systems.
About the Team Performance Marketing: The Performance Marketing organization at Uber is structured to drive high‑impact marketing campaigns that leverage innovative technology across all of Uber's segments and products. Performance marketing is focused on the lower funnel metrics such as acquisition, remarketing, re‑engagement, and retention.
What the Candidate Will Need / Bonus Points What the Candidate Will Do
Contribute to the global strategy for paid social growth campaigns.
Execute and monitor paid social campaigns across major platforms (Meta, TikTok, etc.), ensuring campaigns are launched on time, within budget, and error‑free.
Implement A/B tests and experimentation frameworks (creative, audience, bid strategies) to drive acquisition and retention KPIs.
Monitor performance and suggest optimizations to improve efficiency against incrementality targets.
Utilize internal and external tools (e.g., Smartly, Meta Ads Manager) to scale operations.
Analyze and share campaign performance with cross‑functional teams.
Stay up to date on industry trends, platform updates (e.g., iOS changes), and competitor activity to ensure Uber remains ahead of the curve.
Basic Qualifications
2+ years of experience in performance marketing, specifically with hands‑on keyboard experience in paid social channels (Meta, TikTok, Snap, etc.)
Strong experience in Facebook/TikTok ad manager or ad management tools (Smartly)
Previous in‑office experience, as this role requires in‑person office attendance, and is considered hybrid
Strong experience using Google Sheets / Excel (filters, pivot tables, VLOOKUPs) and Tableau to analyze data and identify patterns with confidence
Understanding of core performance metrics (CPA, ROAS, CPM, CTR) and basic attribution concepts.
Preferred Qualifications
Experience with app‑based performance marketing and MMPs (e.g., Singular, Appsflyer, Branch) is highly preferred
Experience with incrementality testing and lift measurement, with a clear understanding of how to evaluate media impact beyond standard platform attribution
Proven ability to manage multiple campaigns simultaneously, prioritize effectively, and maintain accountability to timelines
A desire to move quickly, experiment with new ideas, and adapt to a fast‑paced environment
Excellent written and verbal communication skills; ability to explain campaign results to cross‑functional partners
General curiosity about performance marketing data and how media platforms work
Understanding of best practices for acquisition/performance media campaigns with a focus on incrementality
Compensation & Benefits For New York, NY-based roles: The base salary range for this role is USD$105,000 per year - USD$117,000 per year. You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full‑time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link https://jobs.uber.com/en/benefits.
Equal Opportunity Statement Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form- https://docs.google.com/forms/d/e/1FAIpQLSdb_Y9Bv8-lWDMbpidF2GKXsxzNh11wUUVS7fM1znOfEJsVeA/viewform
#J-18808-Ljbffr