
Associate Product Marketing Manager – Spatial Analytics
Esri, Redlands, CA, United States
Overview
As an Associate Product Marketing Manager at Esri, you’ll have the chance to expand the world’s most powerful mapping and analytics software into new and existing markets. Collaborate with product and industry subject matter experts to support and execute impactful marketing strategies that drive sales and raise awareness of Esri’s cutting‑edge products. This is an opportunity to showcase your marketing expertise while working for a company committed to science, sustainability, community, education, research, and positive change.
Responsibilities
Understand user and buyer needs to create personas, positioning, and messaging
Coordinate and execute product releases, internal communications, and multi‑channel enablement
Partner with cross‑functional teams to drive awareness and adoption of Esri technology, especially to GIS and data analytics audiences globally
Create engaging content, including web pages, videos, case studies, press releases, and product resources
Provide insight into competitive capabilities
Develop and monitor key performance indicators to measure product performance in market
Work with product management, product engineering, and global business development throughout the product life cycle
Requirements
1+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
Proven verbal and written communication skills; ability to understand and convey technical information in a non‑technical manner
Strong interpersonal skills; ability to thrive in a cross‑functional team environment
Experience with marketing technology and common marketing concepts
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Responsibilities
Understand user and buyer needs to create personas, positioning, and messaging
Coordinate and execute product releases, internal communications, and multi‑channel enablement
Partner with cross‑functional teams to drive awareness and adoption of Esri technology, especially to GIS and data analytics audiences globally
Create engaging content, including web pages, videos, case studies, press releases, and product resources
Provide insight into competitive capabilities
Develop and monitor key performance indicators to measure product performance in market
Work with product management, product engineering, and global business development throughout the product life cycle
Requirements
1+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
Proven verbal and written communication skills; ability to understand and convey technical information in a non‑technical manner
Strong interpersonal skills; ability to thrive in a cross‑functional team environment
Experience with marketing technology and common marketing concepts
#J-18808-Ljbffr