Senior Media Buyer (Direct Response | Lead Generation)
Innovative Metrics, Beverly Hills, CA, United States
About the Role
Were looking for a
high-performance Media Buyer
with deep expertise in
direct response lead generation
to manage and scale campaigns across competitive verticals including
mortgage, solar, insurance, and home services . This is not an entry-level role. You should have a proven track record of
scaling paid campaigns to $1M+ per month in spend
while
hitting strict cost-per-lead (CPL) targets . If you live and breathe performance marketing, obsess over metrics, and know how to turn ad spend into predictable, scalable lead flow this role is for you. What Youll Do
Plan, launch, and optimize
direct response campaigns
across platforms (Meta, Google, YouTube, TikTok, Native, etc.) Scale campaigns from testing to
high 6-figure / 7-figure monthly spend Maintain and improve
CPL targets while increasing volume Build and manage
full-funnel acquisition systems
(ad ? landing page ? lead ? follow-up) Analyze performance data daily and make rapid optimization decisions Collaborate closely with creative teams
(copywriters, designers, video editors) to ideate, test, and iterate on
new winning ad creatives and angles Translate performance data into
creative insights and new ad concepts Identify new opportunities for scaling (audiences, angles, platforms, offers) Implement tracking systems (pixels, CAPI, attribution tools, CRM integrations) What Were Looking For
5+ years experience
in paid media buying with a direct response focus Proven success scaling campaigns to
$500K$1M+ monthly spend Experience in one or more of:
Mortgage Solar Insurance Home services
Strong understanding of:
CPL optimization Funnel metrics (CTR, CVR, CPA, LTV) A/B testing frameworks
Ability to
work cross-functionally with creative teams
to consistently develop and launch
high-performing ad concepts Strong creative intuition backed by data (you know
why
ads win, not just
that
they win) Hands-on experience with platforms like:
Meta Ads (Facebook/Instagram) Google Ads (Search, Display, YouTube) Native (Taboola/Outbrain) is a plus
Experience working with
lead gen funnels + CRM systems Data-driven mindset with the ability to make decisions fast What Success Looks Like
You can
take a campaign from testing to scale quickly You consistently hit or beat
target CPLs You proactively generate and test
new creative angles that drive performance You bring structure and predictability to lead generation at scale Compensation
Competitive base + performance-based bonuses tied to:
Lead volume CPL targets Campaign profitability
Comprehensive healthcare coverage -
Medical, Dental and Vision 401-K Plan Paid vacation Paid sick and mental health days Tuition Reimbursemen t - Receive support for continued education with tuition expense reimbursement up to eligible limits Growth & Development
- Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises Powered by JazzHR
Were looking for a
high-performance Media Buyer
with deep expertise in
direct response lead generation
to manage and scale campaigns across competitive verticals including
mortgage, solar, insurance, and home services . This is not an entry-level role. You should have a proven track record of
scaling paid campaigns to $1M+ per month in spend
while
hitting strict cost-per-lead (CPL) targets . If you live and breathe performance marketing, obsess over metrics, and know how to turn ad spend into predictable, scalable lead flow this role is for you. What Youll Do
Plan, launch, and optimize
direct response campaigns
across platforms (Meta, Google, YouTube, TikTok, Native, etc.) Scale campaigns from testing to
high 6-figure / 7-figure monthly spend Maintain and improve
CPL targets while increasing volume Build and manage
full-funnel acquisition systems
(ad ? landing page ? lead ? follow-up) Analyze performance data daily and make rapid optimization decisions Collaborate closely with creative teams
(copywriters, designers, video editors) to ideate, test, and iterate on
new winning ad creatives and angles Translate performance data into
creative insights and new ad concepts Identify new opportunities for scaling (audiences, angles, platforms, offers) Implement tracking systems (pixels, CAPI, attribution tools, CRM integrations) What Were Looking For
5+ years experience
in paid media buying with a direct response focus Proven success scaling campaigns to
$500K$1M+ monthly spend Experience in one or more of:
Mortgage Solar Insurance Home services
Strong understanding of:
CPL optimization Funnel metrics (CTR, CVR, CPA, LTV) A/B testing frameworks
Ability to
work cross-functionally with creative teams
to consistently develop and launch
high-performing ad concepts Strong creative intuition backed by data (you know
why
ads win, not just
that
they win) Hands-on experience with platforms like:
Meta Ads (Facebook/Instagram) Google Ads (Search, Display, YouTube) Native (Taboola/Outbrain) is a plus
Experience working with
lead gen funnels + CRM systems Data-driven mindset with the ability to make decisions fast What Success Looks Like
You can
take a campaign from testing to scale quickly You consistently hit or beat
target CPLs You proactively generate and test
new creative angles that drive performance You bring structure and predictability to lead generation at scale Compensation
Competitive base + performance-based bonuses tied to:
Lead volume CPL targets Campaign profitability
Comprehensive healthcare coverage -
Medical, Dental and Vision 401-K Plan Paid vacation Paid sick and mental health days Tuition Reimbursemen t - Receive support for continued education with tuition expense reimbursement up to eligible limits Growth & Development
- Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises Powered by JazzHR