Senior Product Marketing Manager (Edge Platform)
Gcore, Poland, NY, United States
The world’s digital experiences run on something invisible: the infrastructure and software that keep them fast, reliable, and secure. At Gcore,
you’ll help design and deliver that foundation for an AI-driven world.
We’re a global provider of infrastructure and software solutions for
AI, cloud, network, and security,
powering everything from real‑time communication and streaming to enterprise AI and secure web applications. With
210+ edge locations, 50+ cloud regions, and thousands of GPUs,
your work here can reach users and businesses across the globe.
You’ll collaborate with leading technology partners such as
Intel, NVIDIA, Dell, and Equinix,
and work on platforms that power digital products used around the world. Our vision is simple: to connect the world to AI, anywhere, anytime.
Want to work on technology that goes beyond a single product or industry?
Join a global team of
550+ professionals
building infrastructure and software that supports the entire digital ecosystem.
We are currently looking for a Senior Product Marketing & GTM Manager
to own positioning, market credibility, and go‑to‑market execution for Gcore’s
Edge Platform (Security & Delivery) .
The platform combines CDN, DDoS protection (L3/L4), application‑layer security (WAF/WAAP, including API protection and bot management), and edge compute (FastEdge) into a unified offering that delivers performance and protection at the edge.
This is a
hands‑on, senior individual contributor role
at the intersection of product marketing and go‑to‑market execution. You will work cross‑functionally with Product, Sales, Engineering, and Marketing to define how we position the platform, validate it in the market, and bring it to customers.
Mission Build and establish Gcore’s Edge Platform (Security & Delivery) as a credible, modern alternative to legacy and hyperscale solutions by defining a clear category narrative, strengthening third‑party validation, and driving execution across product launches, sales enablement, and market‑facing programs.
What You’ll Do: You will own the category narrative, market credibility, and go‑to‑market execution for the Edge Platform:
1. Category Narrative & Positioning
Define and evolve the positioning and messaging for Gcore’s Edge Platform (Security & Delivery), including CDN, DDoS protection (L3/L4), application‑layer security (WAF/WAAP), and edge compute (FastEdge)
Develop a clear category narrative that unifies performance, protection, and compute at the edge
Identify ICPs, personas, and key use cases across security, platform, and infrastructure buyers
Articulate competitive differentiation vs legacy vendors and hyperscalers
Ensure consistency of messaging across all customer‑facing materials
Build and manage analyst relations (briefings, inquiries, preparation, ongoing engagement)
Lead participation in key industry reports and evaluations
Own the awards and recognition program (planning, submissions, amplification)
Establish and scale a customer proof program (case studies, references, peer reviews)
Build and maintain a structured evidence base (metrics, use cases, customer outcomes)
3. GTM Execution: Launches & Enablement
Lead end‑to‑end GTM for product launches in collaboration with Product, Sales, SE, and Marketing teams
Define launch strategy, packaging, and positioning inputs
Drive field readiness: sales enablement materials (decks, one‑pagers, battlecards) and training
Support strategic deals with positioning, competitive insights, and tailored messaging
Ensure consistent execution across all go‑to‑market channels
4. Market Presence, Content & Influence
Secure presence in industry media through articles, commentary, and contributed content
Collaborate with internal SMEs (Product, Security, Engineering) to create high‑quality technical and thought leadership content
Build and manage an influencer/creator program (including technical reviewers and YouTube)
Drive distribution and amplification of key narratives, launches, and proof points
Success in this role Success is defined by your ability to establish a credible market position, build scalable go‑to‑market execution, and contribute to measurable growth of the Edge Platform.
Contribute to building a
7‑figure € pipeline by 2027
Demonstrate
clear growth and market traction in 2026
Establish a
structured GTM plan for H2 2026
Define and validate
clear positioning and category narrative
Build a
scalable analyst relations, awards, and customer proof program for 2027
Identify
high‑potential segments and repeatable use cases
for scaling
What We Are Looking For:
Proven hands‑on experience marketing and launching
edge or cybersecurity products in B2B environments
(CDN, DDoS, WAF/WAAP, API security, bot management, or edge compute)
Strong understanding of
edge platform architectures , including:
CDN and content delivery
DDoS protection (L3/L4)
Application‑layer security (WAF/WAAP)
Edge compute concepts and use cases
Experience working with
technical and executive buyers
(e.g. CISOs, security engineers, platform teams)
End‑to‑end experience in
product marketing and GTM execution : positioning, messaging, launches, and sales enablement
Strong
sales enablement skills
and experience supporting complex deals
Experience working cross‑functionally with Product, Sales, Engineering, and Marketing teams
Excellent
writing and storytelling skills , with the ability to translate technical capabilities into clear, credible narratives
Nice to have / strong advantages:
Direct experience with
WAAP (WAF, API security, bot mitigation)
and/or
DDoS mitigation solutions
Experience in
analyst relations, industry reports, or awards submissions
Background in
edge, cloud, or infrastructure platforms
Experience working with
technical content or developer audiences
At Gcore, we want you to do your best work and enjoy the journey. Our benefits are designed to support your growth, well‑being, and life beyond work:
Competitive compensation
Flexible working hours and hybrid or remote options, depending on your role
Work from anywhere in the world for up to
45 days per year
Private medical insurance for you and your family*
Extra paid vacation and sick leave days*
Support for life’s important moments and celebrations
Language courses to help you connect and grow
Modern, welcoming offices with snacks, drinks, and entertainment*
Team sports and social activities*
*Benefits may vary depending on your location.
Equal Opportunity Employer We provide equal opportunity to all applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity, gender expression, national origin, disability, or any other legally protected characteristics.
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you’ll help design and deliver that foundation for an AI-driven world.
We’re a global provider of infrastructure and software solutions for
AI, cloud, network, and security,
powering everything from real‑time communication and streaming to enterprise AI and secure web applications. With
210+ edge locations, 50+ cloud regions, and thousands of GPUs,
your work here can reach users and businesses across the globe.
You’ll collaborate with leading technology partners such as
Intel, NVIDIA, Dell, and Equinix,
and work on platforms that power digital products used around the world. Our vision is simple: to connect the world to AI, anywhere, anytime.
Want to work on technology that goes beyond a single product or industry?
Join a global team of
550+ professionals
building infrastructure and software that supports the entire digital ecosystem.
We are currently looking for a Senior Product Marketing & GTM Manager
to own positioning, market credibility, and go‑to‑market execution for Gcore’s
Edge Platform (Security & Delivery) .
The platform combines CDN, DDoS protection (L3/L4), application‑layer security (WAF/WAAP, including API protection and bot management), and edge compute (FastEdge) into a unified offering that delivers performance and protection at the edge.
This is a
hands‑on, senior individual contributor role
at the intersection of product marketing and go‑to‑market execution. You will work cross‑functionally with Product, Sales, Engineering, and Marketing to define how we position the platform, validate it in the market, and bring it to customers.
Mission Build and establish Gcore’s Edge Platform (Security & Delivery) as a credible, modern alternative to legacy and hyperscale solutions by defining a clear category narrative, strengthening third‑party validation, and driving execution across product launches, sales enablement, and market‑facing programs.
What You’ll Do: You will own the category narrative, market credibility, and go‑to‑market execution for the Edge Platform:
1. Category Narrative & Positioning
Define and evolve the positioning and messaging for Gcore’s Edge Platform (Security & Delivery), including CDN, DDoS protection (L3/L4), application‑layer security (WAF/WAAP), and edge compute (FastEdge)
Develop a clear category narrative that unifies performance, protection, and compute at the edge
Identify ICPs, personas, and key use cases across security, platform, and infrastructure buyers
Articulate competitive differentiation vs legacy vendors and hyperscalers
Ensure consistency of messaging across all customer‑facing materials
Build and manage analyst relations (briefings, inquiries, preparation, ongoing engagement)
Lead participation in key industry reports and evaluations
Own the awards and recognition program (planning, submissions, amplification)
Establish and scale a customer proof program (case studies, references, peer reviews)
Build and maintain a structured evidence base (metrics, use cases, customer outcomes)
3. GTM Execution: Launches & Enablement
Lead end‑to‑end GTM for product launches in collaboration with Product, Sales, SE, and Marketing teams
Define launch strategy, packaging, and positioning inputs
Drive field readiness: sales enablement materials (decks, one‑pagers, battlecards) and training
Support strategic deals with positioning, competitive insights, and tailored messaging
Ensure consistent execution across all go‑to‑market channels
4. Market Presence, Content & Influence
Secure presence in industry media through articles, commentary, and contributed content
Collaborate with internal SMEs (Product, Security, Engineering) to create high‑quality technical and thought leadership content
Build and manage an influencer/creator program (including technical reviewers and YouTube)
Drive distribution and amplification of key narratives, launches, and proof points
Success in this role Success is defined by your ability to establish a credible market position, build scalable go‑to‑market execution, and contribute to measurable growth of the Edge Platform.
Contribute to building a
7‑figure € pipeline by 2027
Demonstrate
clear growth and market traction in 2026
Establish a
structured GTM plan for H2 2026
Define and validate
clear positioning and category narrative
Build a
scalable analyst relations, awards, and customer proof program for 2027
Identify
high‑potential segments and repeatable use cases
for scaling
What We Are Looking For:
Proven hands‑on experience marketing and launching
edge or cybersecurity products in B2B environments
(CDN, DDoS, WAF/WAAP, API security, bot management, or edge compute)
Strong understanding of
edge platform architectures , including:
CDN and content delivery
DDoS protection (L3/L4)
Application‑layer security (WAF/WAAP)
Edge compute concepts and use cases
Experience working with
technical and executive buyers
(e.g. CISOs, security engineers, platform teams)
End‑to‑end experience in
product marketing and GTM execution : positioning, messaging, launches, and sales enablement
Strong
sales enablement skills
and experience supporting complex deals
Experience working cross‑functionally with Product, Sales, Engineering, and Marketing teams
Excellent
writing and storytelling skills , with the ability to translate technical capabilities into clear, credible narratives
Nice to have / strong advantages:
Direct experience with
WAAP (WAF, API security, bot mitigation)
and/or
DDoS mitigation solutions
Experience in
analyst relations, industry reports, or awards submissions
Background in
edge, cloud, or infrastructure platforms
Experience working with
technical content or developer audiences
At Gcore, we want you to do your best work and enjoy the journey. Our benefits are designed to support your growth, well‑being, and life beyond work:
Competitive compensation
Flexible working hours and hybrid or remote options, depending on your role
Work from anywhere in the world for up to
45 days per year
Private medical insurance for you and your family*
Extra paid vacation and sick leave days*
Support for life’s important moments and celebrations
Language courses to help you connect and grow
Modern, welcoming offices with snacks, drinks, and entertainment*
Team sports and social activities*
*Benefits may vary depending on your location.
Equal Opportunity Employer We provide equal opportunity to all applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity, gender expression, national origin, disability, or any other legally protected characteristics.
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