Buyer, Paid Social Media
CROSSMEDIA, New York, NY, United States
WHO WE ARE
Crossmedia is a global media independent agency with 500+ Crossmedians worldwide and offices in New York, Philadelphia, London, and Germany. We focus on creating innovative connections between brands and people through media, guided by TRUST, REASON and the Pursuit of HAPPINESS.
YOUR ROLE Buyer, Paid Social on our One Marketplace team. Requires proximity to the NYC office. This role oversees paid social media tactical planning, execution, and reporting while leveraging deep knowledge of the media marketplace to recommend new platforms, activations, and vendor partnerships.
RESPONSIBILITIES
Work with clients to understand brand and implement paid social initiatives across Meta (Facebook & Instagram), Twitter, TikTok, LinkedIn, Pinterest, Snapchat.
Utilize social platforms natively and within PMD technology for paid social media.
Analyze campaign performance using data‑driven insights to optimize ROI, including A/B testing, audience segmentation, and creative performance.
Manage and allocate campaign budgets, ensuring optimal performance and adherence to financial goals.
Prepare and present comprehensive performance reports to clients, translating complex data into actionable insights.
Collaborate with media planning, buying, and agency partner teams to ensure cohesive and integrated campaign strategies.
Train team members on paid social media tactics and campaign management.
QUALIFICATIONS
2+ years advertising agency or media agency experience, preferably in a media planning and buying agency.
Proficiency in using social media platforms and tools such as Meta Ads Manager, LinkedIn Campaign Manager, TikTok, Pinterest, X Ads, etc.
Strong analytical skills with the ability to interpret data and make data‑driven decisions.
Excellent communication skills; comfortable presenting to teams and clients.
Strong organization skills and ability to balance tight deadlines and challenges.
BENEFITS
Hybrid work flexibility with in‑office and work‑from‑home options.
Open/flexible PTO with US & UK specific policies.
Sponsored healthcare, mental health support, and physical health support.
401(k) with company match (USA) and generous pension (UK).
Paid sabbatical at significant milestone anniversaries.
Generous paid parental leave policy.
Life milestone recognition and support.
"Pursuit of Happiness" fund for travel, enrichment, fitness, and professional development.
Cell phone/tech reimbursement.
Student loan payment plan (US).
Tuition reimbursement.
Learning & development and training programs.
Company burgers.
COMMITMENT TO DIVERSITY AND INCLUSION Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture. We do not discriminate against candidates and employees because of disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.
All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities, and/or to reasonably accommodate individuals with disabilities. Essential and other job functions may be modified. Employment remains at‑will. Reasonable accommodations may be provided to comply with the Americans with Disabilities Act of 1990 (U.S. based).
#J-18808-Ljbffr
YOUR ROLE Buyer, Paid Social on our One Marketplace team. Requires proximity to the NYC office. This role oversees paid social media tactical planning, execution, and reporting while leveraging deep knowledge of the media marketplace to recommend new platforms, activations, and vendor partnerships.
RESPONSIBILITIES
Work with clients to understand brand and implement paid social initiatives across Meta (Facebook & Instagram), Twitter, TikTok, LinkedIn, Pinterest, Snapchat.
Utilize social platforms natively and within PMD technology for paid social media.
Analyze campaign performance using data‑driven insights to optimize ROI, including A/B testing, audience segmentation, and creative performance.
Manage and allocate campaign budgets, ensuring optimal performance and adherence to financial goals.
Prepare and present comprehensive performance reports to clients, translating complex data into actionable insights.
Collaborate with media planning, buying, and agency partner teams to ensure cohesive and integrated campaign strategies.
Train team members on paid social media tactics and campaign management.
QUALIFICATIONS
2+ years advertising agency or media agency experience, preferably in a media planning and buying agency.
Proficiency in using social media platforms and tools such as Meta Ads Manager, LinkedIn Campaign Manager, TikTok, Pinterest, X Ads, etc.
Strong analytical skills with the ability to interpret data and make data‑driven decisions.
Excellent communication skills; comfortable presenting to teams and clients.
Strong organization skills and ability to balance tight deadlines and challenges.
BENEFITS
Hybrid work flexibility with in‑office and work‑from‑home options.
Open/flexible PTO with US & UK specific policies.
Sponsored healthcare, mental health support, and physical health support.
401(k) with company match (USA) and generous pension (UK).
Paid sabbatical at significant milestone anniversaries.
Generous paid parental leave policy.
Life milestone recognition and support.
"Pursuit of Happiness" fund for travel, enrichment, fitness, and professional development.
Cell phone/tech reimbursement.
Student loan payment plan (US).
Tuition reimbursement.
Learning & development and training programs.
Company burgers.
COMMITMENT TO DIVERSITY AND INCLUSION Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture. We do not discriminate against candidates and employees because of disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.
All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities, and/or to reasonably accommodate individuals with disabilities. Essential and other job functions may be modified. Employment remains at‑will. Reasonable accommodations may be provided to comply with the Americans with Disabilities Act of 1990 (U.S. based).
#J-18808-Ljbffr