Lifecycle Marketing Coordinator
New York Racing Association, New York, NY, United States
Title:
Lifecycle Marketing Coordinator
Employee Status:
Regular Full Time
Work From Home Option:
Hybrid - 2 Days/Week (40% Remote)
FLSA Status:
Non-Exempt
Job Overview Performs tasks and oversees processes and project components for the Brand Marketing function under limited supervision, ensuring work is aligned to organizational standards, brand strategy, and marketing objectives. Responsible for managing and executing brand marketing activities that support the organization’s overall brand positioning, consumer engagement, and market presence.
Essential Functions
Craft compelling, effective SMS and email marketing communications
Maintain digital marketing content calendars
Liaise with the Sales department to execute digital campaigns for ticket pre-sales, on-sales, discount offers, and more
Communicate proactively with the Sponsorships, Racing, Communications, Sales, and F&B departments
Contribute to general upkeep, optimization, and expansion of NYRA.com webpages
Qualifications
Bachelor’s degree in marketing or related field
Experience with short‑form, action‑oriented copywriting (SMS, push notification, and/or email marketing)
Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
Excellent verbal and written communication skills, with the ability to effectively communicate with customers in a specific tone
Sharp attention to detail; no punctuation mark or grammatical nuance is too small to correct
Strategic thinking skills, able to develop ideas into actions that drive business results
Curious and resourceful self‑starter, with ability to solve problems and seek new information
Works well with colleagues at varying levels and can tailor communication style based on audience and seniority
Comfortable operating on own accord and navigating ambiguity
Knowledge of thoroughbred racing is a plus, though not mandatory
Summary of Physical Requirements and Work Environment This position is primarily sedentary and will be indoors, on a computer.
Pay Range / Salary $23.88 - $28.94
#J-18808-Ljbffr
Lifecycle Marketing Coordinator
Employee Status:
Regular Full Time
Work From Home Option:
Hybrid - 2 Days/Week (40% Remote)
FLSA Status:
Non-Exempt
Job Overview Performs tasks and oversees processes and project components for the Brand Marketing function under limited supervision, ensuring work is aligned to organizational standards, brand strategy, and marketing objectives. Responsible for managing and executing brand marketing activities that support the organization’s overall brand positioning, consumer engagement, and market presence.
Essential Functions
Craft compelling, effective SMS and email marketing communications
Maintain digital marketing content calendars
Liaise with the Sales department to execute digital campaigns for ticket pre-sales, on-sales, discount offers, and more
Communicate proactively with the Sponsorships, Racing, Communications, Sales, and F&B departments
Contribute to general upkeep, optimization, and expansion of NYRA.com webpages
Qualifications
Bachelor’s degree in marketing or related field
Experience with short‑form, action‑oriented copywriting (SMS, push notification, and/or email marketing)
Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
Excellent verbal and written communication skills, with the ability to effectively communicate with customers in a specific tone
Sharp attention to detail; no punctuation mark or grammatical nuance is too small to correct
Strategic thinking skills, able to develop ideas into actions that drive business results
Curious and resourceful self‑starter, with ability to solve problems and seek new information
Works well with colleagues at varying levels and can tailor communication style based on audience and seniority
Comfortable operating on own accord and navigating ambiguity
Knowledge of thoroughbred racing is a plus, though not mandatory
Summary of Physical Requirements and Work Environment This position is primarily sedentary and will be indoors, on a computer.
Pay Range / Salary $23.88 - $28.94
#J-18808-Ljbffr