Marketing Specialist

## Description## **About the Role**We’re hiring a **Marketing Specialist** to help drive execution and performance across our highest-impact growth initiatives.This role sits at the intersection of **marketing, growth, and operations**, supporting efforts across SEO, website optimization, reporting, and sales follow-up. You’ll work to ensure projects move forward, data is actionable, and campaigns are effectively executed.This is an ideal role for someone early in their career who is **highly organized, analytical, and excited to take ownership of projects that directly impact pipeline and revenue.**## Qualifications## **What You’ll Do**### **Own Project Execution Across Key Growth Initiatives**You will play a central role in ensuring our most important marketing projects move forward efficiently and on time.* Manage timelines, deliverables, and stakeholder coordination across: + SEO agency initiatives + Website updates and blog production + Conversion and performance optimization projects* Track progress, follow up with stakeholders, and ensure accountability* Identify blockers early and help drive resolution* Prioritize work based on business impact (pipeline, ACV, conversion)### **Build and Maintain Marketing Reporting**You’ll help ensure we have clear visibility into performance across the funnel.* Support MQL → Opportunity reporting across: + Home-Based Care + Senior Living* Build and maintain Salesforce dashboards* Ensure reporting is accurate, consistent, and actionable* Help create a centralized repository of key reports and definitions* Partner with RevOps to manage MQL flows* Support ad hoc reporting and analysis requests### **Support Persona & Customer Insights**You’ll help us better understand our customers and improve how we market to them.* Assist with customer research initiatives: + Coordinate and conduct customer interviews + Support survey execution and analysis* Organize insights by persona and segment* Document findings and ensure accessibility across teams* Help translate insights into improved messaging and campaigns### **Improve Sales Follow-Up & Cadences**You’ll support the effectiveness of how we engage and convert leads.* Help manage and update HubSpot/Outreach cadences* Support segmentation by MQL type and persona* Ensure messaging, timing, and assets are properly implemented* Assist in testing and improving follow-up strategies### **Support Data & Campaign Execution**You’ll contribute to targeted initiatives and ongoing experimentation.* Support data scraping, list building, and enrichment efforts* Assist with campaign execution and performance tracking* Help analyze results and identify opportunities for improvement### **Marketing Alignment & Project Coordination*** Lead twice-weekly marketing stand-ups to drive clarity on priorities, progress, and blockers* Oversee project distribution to ensure balanced workloads and on-time execution* Track freelancer hours and budget to ensure efficient use of resources* Provide monthly reporting to leadership on freelancer spend and impact* Identify opportunities to improve team efficiency, workflows, and accountability## **Experience and Qualifications:*** 0–3 years of experience in marketing, analytics, operations, or a related field* Highly organized with strong attention to detail* Comfortable working with data (Excel, dashboards, or similar tools)* Strong communicator who can follow up and keep projects moving* Proactive and curious, with a willingness to learn quickly* Able to manage multiple priorities in a fast-paced environment## **Nice to Have (Not Required)*** Experience with HubSpot, Salesforce, or similar tools* Familiarity with Google Analytics or website performance metrics* Exposure to SEO, content marketing, or campaign execution## **Why This Role*** Work on projects that directly impact revenue and growth* Gain exposure to marketing, sales, and operations in one role* Develop strong skills in project management, analytics, and execution* Be part of a fast-moving team where you can take ownership early**Schedule:*** Full time, 40 hours/week* Monday to Friday**Work Location:*** In-office, Tampa FL #J-18808-Ljbffr