Associate Brand Manager- FURminator
Spectrum Brands, Inc, Saint Louis, MO, United States
Division Information
The Pet Care business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. Owners of dogs, cats, birds, small animals, fish and reptiles rely on our brands for exceptional value and trusted results. Our industry-leading brands include Tetra®, Instant Ocean®, Marineland®, 8-in-1®, Dingo®, FURminator®, Nature’s Miracle®, GloFish®, DreamBone® and SmartBones®.
Job Summary
The Associate Brand Manager on FURminator will play a crucial supporting role in executing brand strategies and marketing initiatives that build brand equity, drive consumer engagement, and deliver business results for North America (US & Canada). This role supports the development and activation of marketing plans, supports day-to-day brand operations, and collaborates across teams to bring consumer‑centric campaigns and products to life. It is ideal for a results‑oriented marketer with strong analytical, creative, and project management skills.
Primary Duties & Responsibilities
Brand Planning & Execution
Develop annual brand plans for FURminator and marketing calendars
Support efforts to build long‑term brand equity, ensuring brand consistency across all touchpoints
Assist in translating strategy into actionable marketing plans, including innovation, promotions, media, and retail programs in collaboration with the brand activation manager
Support the execution of brand campaigns and promotions across digital, social, and retail channels in collaboration with the brand activation manager
Product & Innovation Support
Develop FURminator North American innovation initiatives including consumer research, concept development, and product launches
Collaborate with R&D, packaging, and supply chain to bring products to market on time and on budget
Assist in packaging design development, ensuring alignment with brand architecture and shelf appeal
Collaborate with Brand Activation to create DCX briefs for eComm assets that align with brand strategy, brand messaging and brand guidelines while driving sales
Consumer & Market Insights
Partner with Insights to identify and translate key trends, behaviors, and unmet needs into opportunities
Monitor category, consumer, and competitive trends in the grooming category using Nielsen/IRI, Numerator and other data sources
Conduct analyses to inform brand strategies and identify growth opportunities
Support consumer testing and research projects
Project & Budget Management
Help manage project timelines and ensure alignment with internal stakeholders in collaboration with PMO
Assist with tracking marketing budgets and agency partners to ensure efficient use of resources
Commercial Strategy & Execution
Partner with Sales and Trade Marketing teams to help develop compelling customer sell‑in stories and retail programs
Support the implementation of pricing, promotion, and distribution strategies to maximize volume and profit
Help ensure excellence in in‑store and online retail execution and consistent brand messaging, in partnership with Brand Activation Brand Manager and Trade
Cross‑Functional Collaboration
Work closely with sales, shopper marketing, finance, operations, and creative agencies
Develop retailer‑specific materials and support sell‑in for key initiatives
Ensure brand consistency across all consumer touchpoints
Financial & P&L Management
Integral in helping deliver a healthy brand P&L: revenue, gross margin, A&P, and contribution margin
Education and Experience Profile
Bachelor's degree in Marketing, Finance, Business, or related field, MBA preferred.
2+ years of progressive experience in Brand Management, Marketing, Consulting, or Strategy
Proven experience managing a business in a matrixed environment
Strong commercial and strategic acumen, with experience owning a P&L
Exceptional communication and influencing skills; ability to clearly articulate complex ideas to diverse audiences
Ability to lead through ambiguity and operate with independence
Required Skills
Strong project management and organizational skills
Solid analytical and problem‑solving capabilities
Proficiency with Microsoft Excel, PowerPoint, and syndicated data tools (e.g., Nielsen, IRI)
Excellent communication and interpersonal skills
Ability to manage multiple projects in a fast‑paced environment
A passion for pets and the consumer goods industry is a plus!
Work Environment
Working conditions are normal for an office environment.
Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.
#J-18808-Ljbffr
The Pet Care business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. Owners of dogs, cats, birds, small animals, fish and reptiles rely on our brands for exceptional value and trusted results. Our industry-leading brands include Tetra®, Instant Ocean®, Marineland®, 8-in-1®, Dingo®, FURminator®, Nature’s Miracle®, GloFish®, DreamBone® and SmartBones®.
Job Summary
The Associate Brand Manager on FURminator will play a crucial supporting role in executing brand strategies and marketing initiatives that build brand equity, drive consumer engagement, and deliver business results for North America (US & Canada). This role supports the development and activation of marketing plans, supports day-to-day brand operations, and collaborates across teams to bring consumer‑centric campaigns and products to life. It is ideal for a results‑oriented marketer with strong analytical, creative, and project management skills.
Primary Duties & Responsibilities
Brand Planning & Execution
Develop annual brand plans for FURminator and marketing calendars
Support efforts to build long‑term brand equity, ensuring brand consistency across all touchpoints
Assist in translating strategy into actionable marketing plans, including innovation, promotions, media, and retail programs in collaboration with the brand activation manager
Support the execution of brand campaigns and promotions across digital, social, and retail channels in collaboration with the brand activation manager
Product & Innovation Support
Develop FURminator North American innovation initiatives including consumer research, concept development, and product launches
Collaborate with R&D, packaging, and supply chain to bring products to market on time and on budget
Assist in packaging design development, ensuring alignment with brand architecture and shelf appeal
Collaborate with Brand Activation to create DCX briefs for eComm assets that align with brand strategy, brand messaging and brand guidelines while driving sales
Consumer & Market Insights
Partner with Insights to identify and translate key trends, behaviors, and unmet needs into opportunities
Monitor category, consumer, and competitive trends in the grooming category using Nielsen/IRI, Numerator and other data sources
Conduct analyses to inform brand strategies and identify growth opportunities
Support consumer testing and research projects
Project & Budget Management
Help manage project timelines and ensure alignment with internal stakeholders in collaboration with PMO
Assist with tracking marketing budgets and agency partners to ensure efficient use of resources
Commercial Strategy & Execution
Partner with Sales and Trade Marketing teams to help develop compelling customer sell‑in stories and retail programs
Support the implementation of pricing, promotion, and distribution strategies to maximize volume and profit
Help ensure excellence in in‑store and online retail execution and consistent brand messaging, in partnership with Brand Activation Brand Manager and Trade
Cross‑Functional Collaboration
Work closely with sales, shopper marketing, finance, operations, and creative agencies
Develop retailer‑specific materials and support sell‑in for key initiatives
Ensure brand consistency across all consumer touchpoints
Financial & P&L Management
Integral in helping deliver a healthy brand P&L: revenue, gross margin, A&P, and contribution margin
Education and Experience Profile
Bachelor's degree in Marketing, Finance, Business, or related field, MBA preferred.
2+ years of progressive experience in Brand Management, Marketing, Consulting, or Strategy
Proven experience managing a business in a matrixed environment
Strong commercial and strategic acumen, with experience owning a P&L
Exceptional communication and influencing skills; ability to clearly articulate complex ideas to diverse audiences
Ability to lead through ambiguity and operate with independence
Required Skills
Strong project management and organizational skills
Solid analytical and problem‑solving capabilities
Proficiency with Microsoft Excel, PowerPoint, and syndicated data tools (e.g., Nielsen, IRI)
Excellent communication and interpersonal skills
Ability to manage multiple projects in a fast‑paced environment
A passion for pets and the consumer goods industry is a plus!
Work Environment
Working conditions are normal for an office environment.
Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.
#J-18808-Ljbffr