Sr. Product Marketing Manager
Omnicell, Inc., Austin, TX, United States
Omnicell is seeking a strategic product marketer to drive commercial growth for Omnicell's international medication adherence portfolio. This role owns go-to-market strategy, positioning, and execution for innovative hardware and med adherence. The ideal candidate brings deep expertise in global healthcare technology marketing, proven ability to translate clinical and operational outcomes into commercial value, and a track record of driving measurable business results in complex B2B capital equipment and technology environments serving health systems, retail pharmacies, long-term care facilities and additional care settings.
Responsibilities
Lead cross-functional GTM strategy and execution for new product introductions and commercial campaigns across Med Adherence.
Develop differentiated positioning and messaging based on market insights, customer segmentation, and competitive intelligence.
Partner with Product Management, Sales, and Clinical teams to define and communicate value propositions tailored to providers, payers, and pharmacies.
Create sales enablement tools, training materials, and playbooks to drive revenue growth and market share.
Analyze campaign performance, customer feedback, and sales metrics to optimize marketing efforts and influence roadmap priorities.
Support pricing and packaging strategy in collaboration with Finance and Product teams to maximize commercial outcomes.
Represent marketing in key customer meetings, tradeshows, and executive briefings to reinforce value messaging and gather market feedback.
Knowledge and Skills
Deep understanding of medication adherence challenges, pharmacy operations (retail, hospital, long-term care, mail-order), medication packaging workflows, and pharmacy automation technologies
Expertise in marketing capital equipment and B2B technology solutions including go-to-market planning, competitive positioning, product launches, demand generation, and customer lifecycle marketing
Strong presence with ability to communicate complex value propositions clearly and compellingly to diverse audiences including C-suite executives, pharmacy directors, operations leaders, and clinical stakeholders
Proven cross-functional leadership and stakeholder management skills with ability to influence without authority and drive alignment across matrixed organizations
Data-driven decision maker proficient in marketing analytics, customer segmentation, sales funnel analysis, and using insights to optimize strategies and demonstrate business impact
Required Qualifications
Bachelor's degree in marketing, business, healthcare administration, or related field
Minimum 5-8 years of experience in product marketing with at least 5 years focused on healthcare technology, pharmacy solutions, medical devices, or capital equipment
Demonstrated success developing and executing go-to-market strategies that drove measurable revenue growth and market share gains in B2B technology or capital equipment environments
Proven ability to lead both strategic planning and hands‑on execution, managing multiple initiatives simultaneously in fast‑paced, dynamic markets
Strong portfolio of marketing deliverables including positioning documents, sales tools, campaign materials, and customer‑facing content
Preferred Qualifications
MBA or advanced degree in business, healthcare administration, or related field
Direct experience marketing medication adherence solutions, pharmacy automation, packaging systems, or medication management technologies
Background working with or marketing to health systems, retail pharmacies, long‑term care facilities, or mail‑order pharmacy operations
Experience marketing both hardware/capital equipment and software/SaaS solutions in integrated product portfolios
Understanding of pharmacy regulations, USP standards, medication synchronization programs, and adherence quality measures
Track record successfully launching complex technology solutions requiring installation, implementation, and ongoing service support
Work Conditions
Remote or hybrid working model.
Ability to travel (domestic and international) up to 25% for team meetings, customer engagements, or industry events.
All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
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Responsibilities
Lead cross-functional GTM strategy and execution for new product introductions and commercial campaigns across Med Adherence.
Develop differentiated positioning and messaging based on market insights, customer segmentation, and competitive intelligence.
Partner with Product Management, Sales, and Clinical teams to define and communicate value propositions tailored to providers, payers, and pharmacies.
Create sales enablement tools, training materials, and playbooks to drive revenue growth and market share.
Analyze campaign performance, customer feedback, and sales metrics to optimize marketing efforts and influence roadmap priorities.
Support pricing and packaging strategy in collaboration with Finance and Product teams to maximize commercial outcomes.
Represent marketing in key customer meetings, tradeshows, and executive briefings to reinforce value messaging and gather market feedback.
Knowledge and Skills
Deep understanding of medication adherence challenges, pharmacy operations (retail, hospital, long-term care, mail-order), medication packaging workflows, and pharmacy automation technologies
Expertise in marketing capital equipment and B2B technology solutions including go-to-market planning, competitive positioning, product launches, demand generation, and customer lifecycle marketing
Strong presence with ability to communicate complex value propositions clearly and compellingly to diverse audiences including C-suite executives, pharmacy directors, operations leaders, and clinical stakeholders
Proven cross-functional leadership and stakeholder management skills with ability to influence without authority and drive alignment across matrixed organizations
Data-driven decision maker proficient in marketing analytics, customer segmentation, sales funnel analysis, and using insights to optimize strategies and demonstrate business impact
Required Qualifications
Bachelor's degree in marketing, business, healthcare administration, or related field
Minimum 5-8 years of experience in product marketing with at least 5 years focused on healthcare technology, pharmacy solutions, medical devices, or capital equipment
Demonstrated success developing and executing go-to-market strategies that drove measurable revenue growth and market share gains in B2B technology or capital equipment environments
Proven ability to lead both strategic planning and hands‑on execution, managing multiple initiatives simultaneously in fast‑paced, dynamic markets
Strong portfolio of marketing deliverables including positioning documents, sales tools, campaign materials, and customer‑facing content
Preferred Qualifications
MBA or advanced degree in business, healthcare administration, or related field
Direct experience marketing medication adherence solutions, pharmacy automation, packaging systems, or medication management technologies
Background working with or marketing to health systems, retail pharmacies, long‑term care facilities, or mail‑order pharmacy operations
Experience marketing both hardware/capital equipment and software/SaaS solutions in integrated product portfolios
Understanding of pharmacy regulations, USP standards, medication synchronization programs, and adherence quality measures
Track record successfully launching complex technology solutions requiring installation, implementation, and ongoing service support
Work Conditions
Remote or hybrid working model.
Ability to travel (domestic and international) up to 25% for team meetings, customer engagements, or industry events.
All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
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