Director, PR, Partnerships & Social Media - Kiehls
L'Oreal Group, New York, NY, United States
Job Title: Director, PR, Partnerships & Social Media
Division: Luxe
Location: 10 Hudson Yards, New York, NY 10001
Reports To: Assistant Vice President, Consumer Engagement
Who We Are For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, and Giorgio Armani.
What You Will Do The Director, Public Relations & Social Media is a dual-mandate leadership role responsible for developing and driving Kiehl's US PR, brand partnerships, and social media strategies. This individual will serve as the brand's voice to the outside world - building authentic connections with consumers, media, influencers, and partners that reflect Kiehl's unique heritage, values, and community-first spirit.
Reporting to the AVP, Consumer Engagement, this leader will design and execute forward-thinking, fully integrated PR and social campaigns in close collaboration with the marketing, digital, and retail teams. He/she will be responsible for growing brand awareness, deepening consumer engagement, and identifying partnership opportunities that are aligned with Kiehl's brand vision - from new product launches to philanthropic and experiential initiatives.
The ideal candidate is a passionate, creative, and strategic communications professional who thrives at the intersection of storytelling, culture, and commerce - someone who understands Kiehl's distinct personality and can translate it powerfully across both earned media and owned social channels.
Public Relations & Brand Partnerships
Develop and execute comprehensive, strategic PR and brand partnership programs that support product launches, key brand initiatives, and philanthropic/community efforts aligned with Kiehl's brand DNA.
Identify and cultivate high-impact partnership opportunities including talent, media, and brand collaborations ensuring all partnerships align with Kiehl's global brand vision and business goals.
Support negotiation strategy and close ROI-positive partnership agreements in collaboration with the AVP and legal teams.
Manage relationships with external PR agencies, brand partners, and media contacts, maintaining open and consistent communication.
Liaise within internal and external teams to ensure on‑brand execution of product launches, press events, and brand initiatives.
Support internal L'Oréal press opportunities and lead crisis communications response as necessary.
Manage and develop PR Managers and Coordinators, providing mentorship and clear direction on priorities and executions.
Social Media Strategy & Content
Design, oversee, and manage Kiehl's US social media content strategy across all platforms (Instagram, TikTok, Facebook, YouTube, Pinterest, and emerging channels).
Develop and maintain a monthly content calendar in collaboration with Marketing, Digital, and Retail teams, ensuring alignment with product launch windows and brand moments.
Provide engaging, on‑brand content with a consistent brand voice that reflects Kiehl's heritage, community values, and product expertise.
Stay current on trending topics, platform updates, and pop culture to ensure content remains relevant and culturally connected.
Develop and implement a Kiehl's US social media playbook, establishing best practices and guardrails for tone, cadence, and channel-specific content.
Oversee community management and translate social sentiment and consumer listening insights into actionable ideas and strategy.
Facilitate brainstorming sessions to generate pioneering content ideas across the team.
Analytics, Reporting & Budget
Define KPIs and performance benchmarks to quantify the success of PR campaigns, social media programs, and partnerships.
Monitor and analyze web analytics dashboards, social reporting tools, and earned media metrics; translate data into actionable insights and recommendations.
Leverage market analytics and research to continuously optimize content relevance and campaign ROI.
Manage US PR and social media budgets with rigor and efficiency, regularly assessing tools and workflow for cost and process improvements.
Verify Kiehl's is keeping pace with competitors' digital and communications strategies and capitalizing on emerging technologies and platforms.
People Leadership
Manage mid-size team of 3 direct reports.
What We Are Looking For Required Qualifications:
10+ years of combined experience in public relations, brand partnerships, social media marketing, or integrated communications (consumer products, media, agency, or corporate environment).
Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred.
Demonstrated success managing PR and social media campaigns for consumer-facing brands, ideally within the beauty or luxury sector.
Strong knowledge of the PR and influencer ecosystem relevant to the beauty industry.
Excellent written and oral communication skills.
Proven ability to negotiate and close brand partnership agreements aligned with business goals.
Deep understanding of social media platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest) and emerging channels.
Creative thinker with sharp attention to detail and excellent project management skills.
Ability to manage multiple priorities and meet deadlines in a fast‑paced, rapidly changing environment.
Proficiency in Microsoft Office (Excel, Word, PowerPoint) and familiarity with social media analytics and reporting tools.
Preferred Qualifications:
Management experience.
Benefits As an integral part of our culture at L'Oréal, wellness is at our core. We offer a generous Benefits Package (Medical, Dental, Vision, 401K), flexible time off, work from home days, and a pension plan. Employees receive a stipend for L'Oréal products and VIP Access to L'Oréal's Internal Shop for discounted products.
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L'Oréal's Internal Shop for discounted products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E‑learning, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Salary Range: $138,500 – $200,800 (actual compensation depends on a variety of factors).
Equal Opportunity Employer We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation. Please contact
contact@orales.com .
Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees.
#J-18808-Ljbffr
Location: 10 Hudson Yards, New York, NY 10001
Reports To: Assistant Vice President, Consumer Engagement
Who We Are For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, and Giorgio Armani.
What You Will Do The Director, Public Relations & Social Media is a dual-mandate leadership role responsible for developing and driving Kiehl's US PR, brand partnerships, and social media strategies. This individual will serve as the brand's voice to the outside world - building authentic connections with consumers, media, influencers, and partners that reflect Kiehl's unique heritage, values, and community-first spirit.
Reporting to the AVP, Consumer Engagement, this leader will design and execute forward-thinking, fully integrated PR and social campaigns in close collaboration with the marketing, digital, and retail teams. He/she will be responsible for growing brand awareness, deepening consumer engagement, and identifying partnership opportunities that are aligned with Kiehl's brand vision - from new product launches to philanthropic and experiential initiatives.
The ideal candidate is a passionate, creative, and strategic communications professional who thrives at the intersection of storytelling, culture, and commerce - someone who understands Kiehl's distinct personality and can translate it powerfully across both earned media and owned social channels.
Public Relations & Brand Partnerships
Develop and execute comprehensive, strategic PR and brand partnership programs that support product launches, key brand initiatives, and philanthropic/community efforts aligned with Kiehl's brand DNA.
Identify and cultivate high-impact partnership opportunities including talent, media, and brand collaborations ensuring all partnerships align with Kiehl's global brand vision and business goals.
Support negotiation strategy and close ROI-positive partnership agreements in collaboration with the AVP and legal teams.
Manage relationships with external PR agencies, brand partners, and media contacts, maintaining open and consistent communication.
Liaise within internal and external teams to ensure on‑brand execution of product launches, press events, and brand initiatives.
Support internal L'Oréal press opportunities and lead crisis communications response as necessary.
Manage and develop PR Managers and Coordinators, providing mentorship and clear direction on priorities and executions.
Social Media Strategy & Content
Design, oversee, and manage Kiehl's US social media content strategy across all platforms (Instagram, TikTok, Facebook, YouTube, Pinterest, and emerging channels).
Develop and maintain a monthly content calendar in collaboration with Marketing, Digital, and Retail teams, ensuring alignment with product launch windows and brand moments.
Provide engaging, on‑brand content with a consistent brand voice that reflects Kiehl's heritage, community values, and product expertise.
Stay current on trending topics, platform updates, and pop culture to ensure content remains relevant and culturally connected.
Develop and implement a Kiehl's US social media playbook, establishing best practices and guardrails for tone, cadence, and channel-specific content.
Oversee community management and translate social sentiment and consumer listening insights into actionable ideas and strategy.
Facilitate brainstorming sessions to generate pioneering content ideas across the team.
Analytics, Reporting & Budget
Define KPIs and performance benchmarks to quantify the success of PR campaigns, social media programs, and partnerships.
Monitor and analyze web analytics dashboards, social reporting tools, and earned media metrics; translate data into actionable insights and recommendations.
Leverage market analytics and research to continuously optimize content relevance and campaign ROI.
Manage US PR and social media budgets with rigor and efficiency, regularly assessing tools and workflow for cost and process improvements.
Verify Kiehl's is keeping pace with competitors' digital and communications strategies and capitalizing on emerging technologies and platforms.
People Leadership
Manage mid-size team of 3 direct reports.
What We Are Looking For Required Qualifications:
10+ years of combined experience in public relations, brand partnerships, social media marketing, or integrated communications (consumer products, media, agency, or corporate environment).
Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred.
Demonstrated success managing PR and social media campaigns for consumer-facing brands, ideally within the beauty or luxury sector.
Strong knowledge of the PR and influencer ecosystem relevant to the beauty industry.
Excellent written and oral communication skills.
Proven ability to negotiate and close brand partnership agreements aligned with business goals.
Deep understanding of social media platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest) and emerging channels.
Creative thinker with sharp attention to detail and excellent project management skills.
Ability to manage multiple priorities and meet deadlines in a fast‑paced, rapidly changing environment.
Proficiency in Microsoft Office (Excel, Word, PowerPoint) and familiarity with social media analytics and reporting tools.
Preferred Qualifications:
Management experience.
Benefits As an integral part of our culture at L'Oréal, wellness is at our core. We offer a generous Benefits Package (Medical, Dental, Vision, 401K), flexible time off, work from home days, and a pension plan. Employees receive a stipend for L'Oréal products and VIP Access to L'Oréal's Internal Shop for discounted products.
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L'Oréal's Internal Shop for discounted products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E‑learning, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Salary Range: $138,500 – $200,800 (actual compensation depends on a variety of factors).
Equal Opportunity Employer We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation. Please contact
contact@orales.com .
Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees.
#J-18808-Ljbffr