Marketing Program Director
Cedar Sinai Park, Portland, OR, United States
Join Our Team: Marketing Program Director
Cedar Sinai Park, Portland, OR
About Us
At Cedar Sinai Park, we prioritize person‑first care, honoring individuality, dignity, and connection through care that feels like family. Our mission has never wavered: to provide comfort, independence, and dignity rooted in Jewish values of love, honor, and respect. We’re committed to supporting each person's journey, from in‑home support to assisted living, adult day services, and skilled nursing.
Summary Leading census development and occupancy management to achieve financial goals of the facility while also maintaining compliance in accordance with local, state and federal standards and regulations, established facility policies and procedures.
Reasonable accommodations may be made for individuals with disabilities to perform the essential functions.
Essential Functions
Plans, develops, organizes, implements, evaluates and directs the overall operation of the marketing department, as well as its programs and activities, in order to develop census goals while also maintaining compliance with current state and federal laws and regulations.
Evaluates and subsequently adjusts marketing practices as needed based on reaching desired occupancy.
Ensures there is an open and collaborative relationship between the marketing team and other facility leaders, both working toward shared facility goals for occupancy and collections.
Plans, develops and implements an external and internal census sales strategy with each marketing team member to build and maintain strong relationships with referral partners/sources such as hospitals, physicians, senior centers, other long term care providers, home health agencies, hospices, etc.
Develops facility collaterals in conjunction with the Administrator. Provides information to referral partners when necessary to clearly communicate the services and offerings of the facility.
Identifies opportunities with new referral partners/sources and develops sales strategies to build relationships and communicate the facility’s services and offerings.
Develops and implements a sales and move‑in process that leads to the conversion of referrals to move‑in status.
Establishes the responsibilities for each marketing team representative including scheduled outreach to potential referral partners/sources such as physicians, hospitals, home health, community‑based organizations, etc.
Maintains a listing of referral partners/sources, locations, and assignments with community outreach director.
Monitors and evaluates the implementation of the census sales strategy with each marketing team member. Examples of monitoring include but are not limited to observations of team members during interactions with referral partners/sources and “ride‑alongs” when in the field.
Maintains an accurate record of available rooms at all times in the facility through the use of the facility’s daily census report, communication boards, room assignment listing, or other means as designated by the Administrator.
Ensures referrals are recorded and followed up on timely and ensures appropriate follow up communication to the referring entity as appropriate.
Ensures referrals are processed to include a financial evaluation of the potential resident’s prior to admitting the resident.
Understands and analyzes facility fiscal health through monthly meetings with the Administrator and Business Office Manager related to net revenues and outstanding A/R as specified by the Administrator.
Ensures referrals are processed timely and accurately on a daily basis.
Knows at all times the status of each referral.
Ensures the marketing staff’s behavior is aligned with facility goals for occupancy and customer service. Will address behaviors of personnel that are incongruent with facility goals.
Ensures admission paperwork is completed and filed according to facility policy.
Informs the Administrator of obstacles or barriers to admitting residents and provides solutions to such obstacles and barriers.
Ensures pertinent information is maintained daily such as referral tracking logs, anticipated discharges, potential move‑ins, hospital discharges and available beds listing.
Ensures the marketing team communicates with interdisciplinary team members in a timely manner regarding apartment assignments for pending move‑ins.
Demonstrates interpersonal relationship skills by developing and maintaining trust with personnel in his/her department and by communicating clear expectations to staff.
Speaks effectively in private and public situations and may be called upon to deliver information about the facility to various media outlets.
Interprets and communicates policies and procedures for marketing staff and monitors staff practices and implementation.
Ensures the daily, weekly and monthly census reports are completed accurately.
Performs daily, weekly, and monthly census analysis reports for use by the Administrator in the facility financial planning process.
Reports at least weekly and monthly on the status of census goals to the leadership team and governing body when indicated.
Evaluates work performance of all marketing department personnel in conjunction with Human Resources and implements discipline according to facility policy.
Collaborates with members of the interdisciplinary team, physicians, consultants, and community agencies to identify and resolve issues that improve the move‑in process.
Leads in partnership with Human Resources the recruitment, hiring and termination of marketing personnel.
Promotes teamwork, mutual respect, and effective communication.
Promotes safe work practices, safety rules, and accident prevention procedures to prevent employee injury and illness.
Required Education, Experience, Licenses, and Certifications
A Bachelor’s Degree from an accredited college or university is preferred.
Must have, as a minimum, five (5) years of experience with demonstrated success in census development and occupancy management in an assisted living facility, or other related health care facility.
Knowledgeable of nursing and facility practices and procedures, as well as laws, regulations and guidelines pertaining to long‑term care.
Required Skills/Abilities
Must have comprehensive knowledge of senior living industry and Portland area market.
Must understand urgency and work effectively to build occupancy and cultivate referral sources.
Must demonstrate effective follow-up with leads and referral sources.
Must have excellent oral, written, and interpersonal communication skills.
Working Environment & Physical Demands This position is required to regularly work on campus.
Benefits
Beautiful 27‑acre campus with free parking for employees.
Enjoy a great culture of love‑honor‑respect, teamwork, and wonderful residents.
Every employee on campus receives a free meal on each shift worked.
Great benefits! Health (low/high deductibles), dental, life, LTD, Flexible Spending Accounts, 401(k) Retirement.
Benefits are effective on the 1st of the month after 30 days of employment.
At no cost to employee: Long‑term disability, life, Employee Assistance Program.
10 days of paid vacation accrued during the first year, then 15 days after 2 years.
3 floating holidays.
Employee Referral Bonus ($1,000).
#J-18808-Ljbffr
Summary Leading census development and occupancy management to achieve financial goals of the facility while also maintaining compliance in accordance with local, state and federal standards and regulations, established facility policies and procedures.
Reasonable accommodations may be made for individuals with disabilities to perform the essential functions.
Essential Functions
Plans, develops, organizes, implements, evaluates and directs the overall operation of the marketing department, as well as its programs and activities, in order to develop census goals while also maintaining compliance with current state and federal laws and regulations.
Evaluates and subsequently adjusts marketing practices as needed based on reaching desired occupancy.
Ensures there is an open and collaborative relationship between the marketing team and other facility leaders, both working toward shared facility goals for occupancy and collections.
Plans, develops and implements an external and internal census sales strategy with each marketing team member to build and maintain strong relationships with referral partners/sources such as hospitals, physicians, senior centers, other long term care providers, home health agencies, hospices, etc.
Develops facility collaterals in conjunction with the Administrator. Provides information to referral partners when necessary to clearly communicate the services and offerings of the facility.
Identifies opportunities with new referral partners/sources and develops sales strategies to build relationships and communicate the facility’s services and offerings.
Develops and implements a sales and move‑in process that leads to the conversion of referrals to move‑in status.
Establishes the responsibilities for each marketing team representative including scheduled outreach to potential referral partners/sources such as physicians, hospitals, home health, community‑based organizations, etc.
Maintains a listing of referral partners/sources, locations, and assignments with community outreach director.
Monitors and evaluates the implementation of the census sales strategy with each marketing team member. Examples of monitoring include but are not limited to observations of team members during interactions with referral partners/sources and “ride‑alongs” when in the field.
Maintains an accurate record of available rooms at all times in the facility through the use of the facility’s daily census report, communication boards, room assignment listing, or other means as designated by the Administrator.
Ensures referrals are recorded and followed up on timely and ensures appropriate follow up communication to the referring entity as appropriate.
Ensures referrals are processed to include a financial evaluation of the potential resident’s prior to admitting the resident.
Understands and analyzes facility fiscal health through monthly meetings with the Administrator and Business Office Manager related to net revenues and outstanding A/R as specified by the Administrator.
Ensures referrals are processed timely and accurately on a daily basis.
Knows at all times the status of each referral.
Ensures the marketing staff’s behavior is aligned with facility goals for occupancy and customer service. Will address behaviors of personnel that are incongruent with facility goals.
Ensures admission paperwork is completed and filed according to facility policy.
Informs the Administrator of obstacles or barriers to admitting residents and provides solutions to such obstacles and barriers.
Ensures pertinent information is maintained daily such as referral tracking logs, anticipated discharges, potential move‑ins, hospital discharges and available beds listing.
Ensures the marketing team communicates with interdisciplinary team members in a timely manner regarding apartment assignments for pending move‑ins.
Demonstrates interpersonal relationship skills by developing and maintaining trust with personnel in his/her department and by communicating clear expectations to staff.
Speaks effectively in private and public situations and may be called upon to deliver information about the facility to various media outlets.
Interprets and communicates policies and procedures for marketing staff and monitors staff practices and implementation.
Ensures the daily, weekly and monthly census reports are completed accurately.
Performs daily, weekly, and monthly census analysis reports for use by the Administrator in the facility financial planning process.
Reports at least weekly and monthly on the status of census goals to the leadership team and governing body when indicated.
Evaluates work performance of all marketing department personnel in conjunction with Human Resources and implements discipline according to facility policy.
Collaborates with members of the interdisciplinary team, physicians, consultants, and community agencies to identify and resolve issues that improve the move‑in process.
Leads in partnership with Human Resources the recruitment, hiring and termination of marketing personnel.
Promotes teamwork, mutual respect, and effective communication.
Promotes safe work practices, safety rules, and accident prevention procedures to prevent employee injury and illness.
Required Education, Experience, Licenses, and Certifications
A Bachelor’s Degree from an accredited college or university is preferred.
Must have, as a minimum, five (5) years of experience with demonstrated success in census development and occupancy management in an assisted living facility, or other related health care facility.
Knowledgeable of nursing and facility practices and procedures, as well as laws, regulations and guidelines pertaining to long‑term care.
Required Skills/Abilities
Must have comprehensive knowledge of senior living industry and Portland area market.
Must understand urgency and work effectively to build occupancy and cultivate referral sources.
Must demonstrate effective follow-up with leads and referral sources.
Must have excellent oral, written, and interpersonal communication skills.
Working Environment & Physical Demands This position is required to regularly work on campus.
Benefits
Beautiful 27‑acre campus with free parking for employees.
Enjoy a great culture of love‑honor‑respect, teamwork, and wonderful residents.
Every employee on campus receives a free meal on each shift worked.
Great benefits! Health (low/high deductibles), dental, life, LTD, Flexible Spending Accounts, 401(k) Retirement.
Benefits are effective on the 1st of the month after 30 days of employment.
At no cost to employee: Long‑term disability, life, Employee Assistance Program.
10 days of paid vacation accrued during the first year, then 15 days after 2 years.
3 floating holidays.
Employee Referral Bonus ($1,000).
#J-18808-Ljbffr