Paid Social Sr. Specialist
Lamark, Boca Raton, FL, United States
Key Responsibilities
Multi‑Account Execution: Manage the end‑to‑end execution of paid social campaigns for a portfolio of clients across Meta (Facebook/Instagram) and Pinterest, and be able to manage and optimize a high volume of campaigns.
Precision Trafficking: Own the technical setup within Ads Manager—from pixel placement and catalog syncing to complex naming conventions and UTM parameters.
The “Excel Engine”: Serve as the team’s data lead. Build and maintain Excel‑based reporting templates, using Pivot Tables to aggregate data across accounts and identify macro trends.
Fast‑Paced Optimization: Proactively optimize campaigns daily, making real‑time adjustments to bids, budgets, and creative based on fluctuating performance signals.
Client Insights & Communication: Translate raw data into client‑ready insights and explain the why behind the numbers during weekly and monthly calls.
What You Bring
Media Buying Experience: 4–6 years of hands‑on media buying experience, ideally within an agency setting managing multiple budgets simultaneously.
Management Experience: 2 years managing paid social specialists.
Platform Mastery: High proficiency in Meta Ads Manager and Pinterest Ads Manager, with deep knowledge of attribution models and audience targeting.
Excel Expertise: Highly efficient in Microsoft Excel, including advanced Pivot Table usage to slice data by creative, audience, and placement for hidden wins.
Agency DNA: Thrive in a fast‑paced, deadline‑driven environment, organized, able to prioritize a heavy task list, and remain calm under launch‑day pressure.
Analytical Curiosity: Proactively dig into data, identify bottlenecks, and propose solutions.
Perks And Benefits
Incredible company culture with freedom and responsibility.
Diverse and forward‑thinking environment.
Great career growth opportunity with direct access to agency leadership.
Company‑assisted medical insurance, life insurance, optional vision and dental insurance, and short‑term and long‑term disability.
401(k) with employer matching.
Company events and industry conferences.
Lamark Media
is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status.
Lamark Media
encourages United States’ Veterans and persons with disabilities to apply for positions for which they are qualified.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
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Multi‑Account Execution: Manage the end‑to‑end execution of paid social campaigns for a portfolio of clients across Meta (Facebook/Instagram) and Pinterest, and be able to manage and optimize a high volume of campaigns.
Precision Trafficking: Own the technical setup within Ads Manager—from pixel placement and catalog syncing to complex naming conventions and UTM parameters.
The “Excel Engine”: Serve as the team’s data lead. Build and maintain Excel‑based reporting templates, using Pivot Tables to aggregate data across accounts and identify macro trends.
Fast‑Paced Optimization: Proactively optimize campaigns daily, making real‑time adjustments to bids, budgets, and creative based on fluctuating performance signals.
Client Insights & Communication: Translate raw data into client‑ready insights and explain the why behind the numbers during weekly and monthly calls.
What You Bring
Media Buying Experience: 4–6 years of hands‑on media buying experience, ideally within an agency setting managing multiple budgets simultaneously.
Management Experience: 2 years managing paid social specialists.
Platform Mastery: High proficiency in Meta Ads Manager and Pinterest Ads Manager, with deep knowledge of attribution models and audience targeting.
Excel Expertise: Highly efficient in Microsoft Excel, including advanced Pivot Table usage to slice data by creative, audience, and placement for hidden wins.
Agency DNA: Thrive in a fast‑paced, deadline‑driven environment, organized, able to prioritize a heavy task list, and remain calm under launch‑day pressure.
Analytical Curiosity: Proactively dig into data, identify bottlenecks, and propose solutions.
Perks And Benefits
Incredible company culture with freedom and responsibility.
Diverse and forward‑thinking environment.
Great career growth opportunity with direct access to agency leadership.
Company‑assisted medical insurance, life insurance, optional vision and dental insurance, and short‑term and long‑term disability.
401(k) with employer matching.
Company events and industry conferences.
Lamark Media
is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status.
Lamark Media
encourages United States’ Veterans and persons with disabilities to apply for positions for which they are qualified.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
#J-18808-Ljbffr