Digital Marketing Strategist / Programmatic Trader
Confidential, West Palm Beach, FL, United States
Overview
Seeking qualified/experienced digital marketing strategist with programmatic trading experience, preferably familiar with the DoubleClick DSP (DBM/DCM/DV360/CM360/Display and Video 360). Responsible for managing programmatic campaigns, social media campaigns, digital media buying, adjusting existing budgets, insertion-order/line-item targeting, uploading display, YouTube and OTT/CTV video ads. Responsibilities
Execute programmatic campaigns from start to finish (setup, trafficking, optimization, reports). Manage programmatic campaigns, social media campaigns, digital media buying, adjusting budgets, insertion-order/line-item targeting, and uploading display, YouTube and OTT/CTV video ads. Actively optimize budget management, ad pacing and overall campaign spend. Thoroughly analyze campaigns, reports, and data to ensure ads are serving correctly. Work with other departments to process ad assets (upload, assign, turn live/active, etc.). Act as a team member on the Digital Ads team, handling paid media efforts, specializing in media planning/optimization and ad/creative organization. Qualifications
Minimum 1 year of hands-on experience with a DSP or ad buying platform such as Google DoubleClick/DV360, DataXu, or TradeDesk. Google Analytics, YouTube Ads, Google Data Studio or Facebook/Meta Ads experience is a plus. Familiarity and experience with landing page URLs, UTMs, first-party and third-party audiences. Basic/Intermediate proficiency in Microsoft Excel. Ability to work independently and as a positive team player. Ability to manage multiple projects simultaneously while meeting deadlines. Meticulous/detail-oriented while performing repetitive tasks. Strong understanding of the differences between insertion orders, line items, ad-sets, creatives, etc. Able to think critically and solve problems when errors occur. Strong written and verbal communication skills. Equal opportunity employer and drug-free workplace. Benefits
We offer competitive salary, excellent benefits including 401(k) with Company match, as well as vacation and paid holidays.
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Seeking qualified/experienced digital marketing strategist with programmatic trading experience, preferably familiar with the DoubleClick DSP (DBM/DCM/DV360/CM360/Display and Video 360). Responsible for managing programmatic campaigns, social media campaigns, digital media buying, adjusting existing budgets, insertion-order/line-item targeting, uploading display, YouTube and OTT/CTV video ads. Responsibilities
Execute programmatic campaigns from start to finish (setup, trafficking, optimization, reports). Manage programmatic campaigns, social media campaigns, digital media buying, adjusting budgets, insertion-order/line-item targeting, and uploading display, YouTube and OTT/CTV video ads. Actively optimize budget management, ad pacing and overall campaign spend. Thoroughly analyze campaigns, reports, and data to ensure ads are serving correctly. Work with other departments to process ad assets (upload, assign, turn live/active, etc.). Act as a team member on the Digital Ads team, handling paid media efforts, specializing in media planning/optimization and ad/creative organization. Qualifications
Minimum 1 year of hands-on experience with a DSP or ad buying platform such as Google DoubleClick/DV360, DataXu, or TradeDesk. Google Analytics, YouTube Ads, Google Data Studio or Facebook/Meta Ads experience is a plus. Familiarity and experience with landing page URLs, UTMs, first-party and third-party audiences. Basic/Intermediate proficiency in Microsoft Excel. Ability to work independently and as a positive team player. Ability to manage multiple projects simultaneously while meeting deadlines. Meticulous/detail-oriented while performing repetitive tasks. Strong understanding of the differences between insertion orders, line items, ad-sets, creatives, etc. Able to think critically and solve problems when errors occur. Strong written and verbal communication skills. Equal opportunity employer and drug-free workplace. Benefits
We offer competitive salary, excellent benefits including 401(k) with Company match, as well as vacation and paid holidays.
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