Marketing Analytics Manager - Vice President
J.P. Morgan, New York, NY, United States
Job summary
Help shape how we acquire and grow Small Business customers by turning marketing data into measurable business outcomes. You’ll lead analytics across the full campaign lifecycle—sizing opportunities, building financial cases, designing tests, and measuring performance—to improve incrementality, profitability, and ROI. You’ll partner closely with Marketing, Finance, and Data & Analytics to influence strategy and execution with clear, stakeholder‑ready insights. This role offers visibility, meaningful impact, and the chance to modernize how we use tools like Snowflake and AI‑enabled analytics to scale decisioning. Lead end‑to‑end marketing analytics for acquisition and media campaigns, driving ROI, testing rigor, and performance insights.
Job responsibilities
Lead
analytical and financial optimization across the marketing lifecycle, including opportunity sizing, targeting, test design, execution support, and performance insights.
Own
stakeholder relationship management and delivery for assigned marketing partners, including intake, prioritization, scoping, timelines, and outputs aligned to campaign calendars.
Drive
experimentation strategy and measurement rigor by defining hypotheses, test/control design, success metrics, and post‑test readouts.
Develop
financial business cases, forecasts/proformas, and impact models to evaluate incrementality, profitability, and ROI.
Partner
with Marketing, Finance, and Data & Analytics stakeholders to design, implement, and track strategic campaigns from planning through measurement.
Leverage
and evolve the analytics toolset (including Snowflake and AI‑enabled analytical applications) to improve speed, scale, and consistency of insights.
Collaborate
across modeling, finance, marketing channels, and execution teams to ensure solutions are implementable, controlled, and aligned to standards.
Define
data requirements needed to monitor targeting, execution, and performance, and
partner
with data teams to close gaps in quality and lineage.
Maintain
processes and controls that improve measurement quality, repeatability, and auditability of results.
Coach
and develop junior team members by setting standards for analytical methods, documentation, and stakeholder‑ready communication.
Required qualifications, capabilities, and skills
Demonstrated
hands‑on experience delivering marketing financial analytics and performance insights, including test design, estimation proformas, and post‑campaign measurement.
6+ years of related Marketing Data & Analytics experience.
Master’s degree in a related field, or Bachelor’s degree + 5+ years experience in a related discipline.
Ability to partner effectively across Marketing, Finance, and Data & Analytics, influencing decisions with clear and concise communication.
Ability to explain complex quantitative topics clearly to senior stakeholders and cross‑functional partners.
Proficiency with analytics languages/tools such as SQL, Python, SAS, or R (or comparable).
Experience working with relational databases and big data platforms, including Snowflake.
Strong analytical reasoning and structured problem‑solving skills, with the ability to translate data into actionable insights.
Working knowledge of ETL/ELT concepts and how upstream data flows impact analytics outcomes.
Experience with self‑serve BI tools for dashboarding and automated reporting.
Strong written and verbal communication skills, including creating executive‑ready narratives and presenting findings succinctly.
Preferred qualifications, capabilities, and skills
Experience measuring marketing incrementality and ROI using test/control frameworks and/or attribution methodologies.
Experience supporting acquisition‑focused and paid media marketing analytics, including targeting and list execution considerations.
Experience building standardized measurement frameworks and controls that improve repeatability and auditability.
Experience modernizing analytics workflows using automation and AI‑enabled analytical tools.
Experience mentoring analysts and reviewing analytical documentation and stakeholder communications.
Relocation assistance is not available for this role.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.
Equal Opportunity Employer / Disability / Veterans
#J-18808-Ljbffr
Job responsibilities
Lead
analytical and financial optimization across the marketing lifecycle, including opportunity sizing, targeting, test design, execution support, and performance insights.
Own
stakeholder relationship management and delivery for assigned marketing partners, including intake, prioritization, scoping, timelines, and outputs aligned to campaign calendars.
Drive
experimentation strategy and measurement rigor by defining hypotheses, test/control design, success metrics, and post‑test readouts.
Develop
financial business cases, forecasts/proformas, and impact models to evaluate incrementality, profitability, and ROI.
Partner
with Marketing, Finance, and Data & Analytics stakeholders to design, implement, and track strategic campaigns from planning through measurement.
Leverage
and evolve the analytics toolset (including Snowflake and AI‑enabled analytical applications) to improve speed, scale, and consistency of insights.
Collaborate
across modeling, finance, marketing channels, and execution teams to ensure solutions are implementable, controlled, and aligned to standards.
Define
data requirements needed to monitor targeting, execution, and performance, and
partner
with data teams to close gaps in quality and lineage.
Maintain
processes and controls that improve measurement quality, repeatability, and auditability of results.
Coach
and develop junior team members by setting standards for analytical methods, documentation, and stakeholder‑ready communication.
Required qualifications, capabilities, and skills
Demonstrated
hands‑on experience delivering marketing financial analytics and performance insights, including test design, estimation proformas, and post‑campaign measurement.
6+ years of related Marketing Data & Analytics experience.
Master’s degree in a related field, or Bachelor’s degree + 5+ years experience in a related discipline.
Ability to partner effectively across Marketing, Finance, and Data & Analytics, influencing decisions with clear and concise communication.
Ability to explain complex quantitative topics clearly to senior stakeholders and cross‑functional partners.
Proficiency with analytics languages/tools such as SQL, Python, SAS, or R (or comparable).
Experience working with relational databases and big data platforms, including Snowflake.
Strong analytical reasoning and structured problem‑solving skills, with the ability to translate data into actionable insights.
Working knowledge of ETL/ELT concepts and how upstream data flows impact analytics outcomes.
Experience with self‑serve BI tools for dashboarding and automated reporting.
Strong written and verbal communication skills, including creating executive‑ready narratives and presenting findings succinctly.
Preferred qualifications, capabilities, and skills
Experience measuring marketing incrementality and ROI using test/control frameworks and/or attribution methodologies.
Experience supporting acquisition‑focused and paid media marketing analytics, including targeting and list execution considerations.
Experience building standardized measurement frameworks and controls that improve repeatability and auditability.
Experience modernizing analytics workflows using automation and AI‑enabled analytical tools.
Experience mentoring analysts and reviewing analytical documentation and stakeholder communications.
Relocation assistance is not available for this role.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.
Equal Opportunity Employer / Disability / Veterans
#J-18808-Ljbffr