Senior Product Marketer, Office of Finance Job at BOARD Deutschland GmbH in Bost
BOARD Deutschland GmbH, Boston, MA, United States
At Board, we power financial and operational planning solutions for the world’s best brands. Thousands of enterprises use our technology to optimize resources, drive growth, and ensure profitability. With advanced analytics and forecasting, plus AI‑driven insights, customers transform complex, real‑time data into actionable intelligence.
What’s been key to our success? Our people—we value everyone’s unique perspective and energy they bring to the organization. We collaborate openly across teams and borders, embrace a growth mindset to get results, and celebrate shared success as goals and milestones are achieved.
Ready to join a team where innovation meets collaboration? If you’re driven by bold ideas and a customer‑centric mentality, your next adventure starts here!
Senior Product Marketer, Office of Finance
– Lead positioning, messaging, and go‑to‑market strategy for Board’s finance solutions across the CFO organization. This role sits at the intersection of finance, technology, and storytelling, translating complex capabilities (including AI‑driven insights) into compelling narratives that resonate with CFOs, FP&A leaders, and finance transformation stakeholders.
Key Responsibilities Marketing Strategy and Positioning
Develop deep understanding of the Office of Finance buying groups, market trends, and competitive landscape
Define clear, differentiated messaging and positioning, highlighting AI‑driven finance use cases and business outcomes
Translate product capabilities into compelling narratives for external audiences
Go‑to‑Market Strategy (GTM) and Execution
Own and execute GTM strategies across key segments and use cases
Partner cross‑functionally to deliver integrated campaigns, ABM programs, and sales plays that drive and progress pipeline
Ensure consistent messaging across the comprehensive buyer journey
Content, Thought Leadership and AI Enablement
Create high‑impact content (thought leadership, customer stories, videos, executive presentations) to support marketing and sales
Leverage AI to scale content creation and improve quality and speed
Position Board as a trusted advisor in finance transformation
Sales and Partner Enablement
Equip Sales and Partner teams with effective enablement assets (presentations, toolkits)
Support client‑facing engagements, including keynote presentations and demos
Enable teams to clearly articulate value, differentiation, and ROI
Customer Insights
Act as the voice of the customer through interviews, win/loss analysis to shape GTM strategy
Partner with Customer marketing on compelling customer case studies and proof points
Feed market insights back into product strategy and roadmap
Performance and Optimization
Analyze marketing and pipeline performance to create actionable insights and improve outcomes
Continuously optimize messaging, campaign briefs, and enablement based on data
Cross‑Functional Collaboration
Be the driving force for solution launches using a consistent, best‑practice approach driving alignment for cross‑functional collaboration to enable routes and create demand.
Partner with Solutions, Sales, Marketing, Product and Enablement to drive aligned, high‑impact GTM execution
Required Skills & Qualifications
6+ years of experience in B2B Product Marketing, preferably in SaaS or enterprise software
Proven track record of developing and executing GTM strategies that drive pipeline and revenue growth
Strong expertise in messaging, positioning, and storytelling, particularly for complex solutions
Experience supporting enterprise sales cycles and engaging with key stakeholders
Demonstrate ability to leverage AI tools and workflows to improve productivity and output quality
Excellent written, verbal, and presentation skills, with the ability to influence executive audiences
Highly proactive, self‑driven, and comfortable managing multiple priorities in a fast‑paced environment
Strong collaboration and stakeholder management skills across global teams
Preferred Qualifications
Experience in Office of Finance, FP&A, EPM, or financial software solutions
Familiarity with finance transformation trends and CFO priorities
Experience with ABM strategies and enterprise buying groups
Ability to communicate technical concepts (e.g., AI, analytics) in business terms
Location & Working Model Flexible: Hybrid or Remote
Reports to: VP of Product Marketing
Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce.
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What’s been key to our success? Our people—we value everyone’s unique perspective and energy they bring to the organization. We collaborate openly across teams and borders, embrace a growth mindset to get results, and celebrate shared success as goals and milestones are achieved.
Ready to join a team where innovation meets collaboration? If you’re driven by bold ideas and a customer‑centric mentality, your next adventure starts here!
Senior Product Marketer, Office of Finance
– Lead positioning, messaging, and go‑to‑market strategy for Board’s finance solutions across the CFO organization. This role sits at the intersection of finance, technology, and storytelling, translating complex capabilities (including AI‑driven insights) into compelling narratives that resonate with CFOs, FP&A leaders, and finance transformation stakeholders.
Key Responsibilities Marketing Strategy and Positioning
Develop deep understanding of the Office of Finance buying groups, market trends, and competitive landscape
Define clear, differentiated messaging and positioning, highlighting AI‑driven finance use cases and business outcomes
Translate product capabilities into compelling narratives for external audiences
Go‑to‑Market Strategy (GTM) and Execution
Own and execute GTM strategies across key segments and use cases
Partner cross‑functionally to deliver integrated campaigns, ABM programs, and sales plays that drive and progress pipeline
Ensure consistent messaging across the comprehensive buyer journey
Content, Thought Leadership and AI Enablement
Create high‑impact content (thought leadership, customer stories, videos, executive presentations) to support marketing and sales
Leverage AI to scale content creation and improve quality and speed
Position Board as a trusted advisor in finance transformation
Sales and Partner Enablement
Equip Sales and Partner teams with effective enablement assets (presentations, toolkits)
Support client‑facing engagements, including keynote presentations and demos
Enable teams to clearly articulate value, differentiation, and ROI
Customer Insights
Act as the voice of the customer through interviews, win/loss analysis to shape GTM strategy
Partner with Customer marketing on compelling customer case studies and proof points
Feed market insights back into product strategy and roadmap
Performance and Optimization
Analyze marketing and pipeline performance to create actionable insights and improve outcomes
Continuously optimize messaging, campaign briefs, and enablement based on data
Cross‑Functional Collaboration
Be the driving force for solution launches using a consistent, best‑practice approach driving alignment for cross‑functional collaboration to enable routes and create demand.
Partner with Solutions, Sales, Marketing, Product and Enablement to drive aligned, high‑impact GTM execution
Required Skills & Qualifications
6+ years of experience in B2B Product Marketing, preferably in SaaS or enterprise software
Proven track record of developing and executing GTM strategies that drive pipeline and revenue growth
Strong expertise in messaging, positioning, and storytelling, particularly for complex solutions
Experience supporting enterprise sales cycles and engaging with key stakeholders
Demonstrate ability to leverage AI tools and workflows to improve productivity and output quality
Excellent written, verbal, and presentation skills, with the ability to influence executive audiences
Highly proactive, self‑driven, and comfortable managing multiple priorities in a fast‑paced environment
Strong collaboration and stakeholder management skills across global teams
Preferred Qualifications
Experience in Office of Finance, FP&A, EPM, or financial software solutions
Familiarity with finance transformation trends and CFO priorities
Experience with ABM strategies and enterprise buying groups
Ability to communicate technical concepts (e.g., AI, analytics) in business terms
Location & Working Model Flexible: Hybrid or Remote
Reports to: VP of Product Marketing
Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce.
#J-18808-Ljbffr