Marketing and Insights Specialist, Hygienic Fluid Handling & Heat Transfer Techn
Alfa Laval Corporate AB, Kenosha, WI, United States
About the job
This is a storytelling role that bridges the process and the people, translating technical information into simple, compelling narratives, while driving sales funnel development through customer‑acquisition campaigns, sales enablement, events, product launches, and channel‑partner support.
The Strategic Marketing and Insights Specialist supports the strategic agenda by executing marketing and insights activities for assigned business unit(s) within Alfa Laval’s Food & Pharma Division. Reporting to the Strategic Marketing Partner and Insights Manager (SMPI), this role ensures timely and accurate delivery of revenue generation activities and brand positioning activities while driving seamless customer experience.
This is a hybrid opportunity based in Kenosha, WI.
As a part of the team, you will:
Drive deep partnership through collaboration with key stakeholders to unlock additional business value
Help translate business unit objectives into actionable marketing plans aligned with divisional strategy and collaborate with cross‑functional teams to bring these to life
Drive sales funnel development with customer acquisition and growth opportunities through campaigns, sales enablement, events, product launches, and channel partner support
Position Alfa Laval as the NA leader in assigned BU’s through events, industry groups and trade associations, public affairs and thought leadership
Support business optimization and growth through basic market research, competitor analysis, insights/trend analysis, and market size & share
Drive Voice of Customer (VoC) acquisition and analysis
Maintain and track KPI’s for BU marketing performance, participating in periodic reviews and checkpoint meetings to update on progress and share findings with stakeholders
What you know: You have a Bachelor’s degree in Business, Marketing, Engineering, Data Science or a related field and:
Minimum 1 to 3 years' experience in a marketing or related role, desired
Strong analytical skills with ability to interpret and convert data into information, presenting findings clearly.
Familiarity with marketing concepts and a growth mindset, willing to learn strategic marketing and planning processes.
Proficiency in Excel and basic data visualization tools; knowledge of BI tools is a plus.
Collaborative and forward-thinking.
Excellent communication and organizational skills.
Self-starter with curiosity and eagerness to grow in a strategic marketing role.
What’s in it for you? Alfa Laval offers a competitive salary and full benefits package, including medical/dental/vision/life, 401(k) plan, and more. The base salary for this role is typically $72,000 - $90,000 annually.
Alfa Laval is an equal opportunity employer. We are committed to building an inclusive and diverse workforce. All employment is decided on the basis of qualifications, merit, or business need, without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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The Strategic Marketing and Insights Specialist supports the strategic agenda by executing marketing and insights activities for assigned business unit(s) within Alfa Laval’s Food & Pharma Division. Reporting to the Strategic Marketing Partner and Insights Manager (SMPI), this role ensures timely and accurate delivery of revenue generation activities and brand positioning activities while driving seamless customer experience.
This is a hybrid opportunity based in Kenosha, WI.
As a part of the team, you will:
Drive deep partnership through collaboration with key stakeholders to unlock additional business value
Help translate business unit objectives into actionable marketing plans aligned with divisional strategy and collaborate with cross‑functional teams to bring these to life
Drive sales funnel development with customer acquisition and growth opportunities through campaigns, sales enablement, events, product launches, and channel partner support
Position Alfa Laval as the NA leader in assigned BU’s through events, industry groups and trade associations, public affairs and thought leadership
Support business optimization and growth through basic market research, competitor analysis, insights/trend analysis, and market size & share
Drive Voice of Customer (VoC) acquisition and analysis
Maintain and track KPI’s for BU marketing performance, participating in periodic reviews and checkpoint meetings to update on progress and share findings with stakeholders
What you know: You have a Bachelor’s degree in Business, Marketing, Engineering, Data Science or a related field and:
Minimum 1 to 3 years' experience in a marketing or related role, desired
Strong analytical skills with ability to interpret and convert data into information, presenting findings clearly.
Familiarity with marketing concepts and a growth mindset, willing to learn strategic marketing and planning processes.
Proficiency in Excel and basic data visualization tools; knowledge of BI tools is a plus.
Collaborative and forward-thinking.
Excellent communication and organizational skills.
Self-starter with curiosity and eagerness to grow in a strategic marketing role.
What’s in it for you? Alfa Laval offers a competitive salary and full benefits package, including medical/dental/vision/life, 401(k) plan, and more. The base salary for this role is typically $72,000 - $90,000 annually.
Alfa Laval is an equal opportunity employer. We are committed to building an inclusive and diverse workforce. All employment is decided on the basis of qualifications, merit, or business need, without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
#J-18808-Ljbffr