Product Marketing Lead - Diamond Sports (NA)
Rapsodo, Saint Louis, MO, United States
Company Overview
With its headquarters in Singapore and strategically placed offices across the United States, Turkey, Japan, and Malaysia, Rapsodo represents more than just sports technology and data analytics. It stands as the clear front‑runner in providing affordable, professional‑grade technology for athletes aiming to enhance their performance.
The company currently collaborates with partners such as The PGA of America, Golf Digest, Troon, various Major League Baseball teams, USA Baseball, and over 1000 NCAA athletic departments.
Become a part of Team Rapsodo as we challenge limits and unveil endless potential, one data point and one heartwarming success story at a time.
Powered by Athletes who get it, and Engineers who can do it.
Role Purpose We are seeking a commercially minded, growth‑oriented Product Marketing leader to support the Diamond Sports (Baseball/Softball) business within North America.
This is a hands‑on individual contributor role responsible for shaping how our products are positioned, brought to market, and activated in‑market. You will translate product innovation into clear messaging, campaigns, and go‑to‑market plans that drive adoption, pipeline, and customer engagement across teams, programs, and institutional partners.
While the primary focus is B2B, you will partner closely with all functional teams—gaining exposure to consumer growth channels as Rapsodo continues to evolve its integrated hardware + software model.
Key Responsibilities 1. Product Positioning & Go‑To‑Market Planning
Lead product positioning, messaging, and value proposition development for Diamond Sports offerings
Develop go‑to‑market plans aligned with business priorities, target segments, and seasonal moments
Translate product capabilities into clear, differentiated outcomes for coaches, athletes, and decision‑makers
Partner with Product to incorporate market insights and customer feedback into roadmap discussions
2. Go‑To‑Market Execution & Campaign Leadership (Hands‑On)
Drive product launches, feature releases, and seasonal campaigns from concept through execution
Develop campaign briefs, messaging frameworks, and GTM assets
Work cross‑functionally with Paid Media, DTC, Amazon, and Content teams to bring campaigns to life
Ensure consistent and effective storytelling across all channels
3. B2B Buyer Journey & SaaS Adoption
Define and improve the buyer and customer journey across Diamond Sports segments
Partner with Sales and Customer Success to support:
Pipeline conversion and deal velocity
Onboarding and team adoption
Subscription activation, engagement, and retention
Drive organizational adoption of software solutions across teams and programs
4. Sales Enablement & Cross‑Functional Partnership
Develop sales tools, pitch decks, case studies, and product narratives
Support Sales with messaging tailored to coaches, administrators, and institutional buyers
Collaborate with the Diamond Sports business leader to align go‑to‑market plans with business priorities
Act as the voice of the customer and market within the marketing organization for Diamond Sports.
5. Market Development & Proof
Build credible proof points including case studies, testimonials, and performance outcomes
Leverage partnerships (MLB, NCAA, etc.) to strengthen market credibility and trust
Translate product data into clear, compelling performance stories
6. Performance & Insights
Track and analyze campaign and product performance (adoption, engagement, pipeline contribution)
Use insights to refine messaging, segmentation, and go‑to‑market approach
Provide feedback to Marketing and Product teams to improve overall effectiveness
7. How You’ll Work
You will lead product positioning and go‑to‑market planning, and drive execution as an individual contributor
You will partner closely with:
Diamond Sports business leadership to align on priorities and goals
Sales and Customer Success to support pipeline and adoption
Growth marketing teams to execute campaigns and optimize performance
Community & Influencer team to activate athletes, coaches, and creators
You will not directly own channel execution, but will guide messaging, priorities, and campaign direction
You are expected to be hands‑on—building, launching, and optimizing campaigns, not just briefing them
You will gain exposure to both B2B and DTC growth models as the business evolves
Role Qualifications
5–7+ years in product marketing, growth marketing, or commercial marketing roles
Proven experience:
Developing positioning and go‑to‑market plans
Executing integrated campaigns hands‑on
Experience with B2B marketing required
Experience with SaaS or hardware + software products strongly preferred
Exposure to or interest in DTC/B2C growth models is a plus
Core Strengths
Strong commercial mindset with ability to connect marketing efforts to business outcomes
Ability to operate at both strategic and execution levels
Excellent storytelling and positioning skills
Experience working across multi‑channel marketing environments
Understanding of buyer and customer lifecycle in B2B environments
Data‑driven and outcome‑oriented
Why This Role Matters This role is critical in:
Driving product adoption and engagement within Diamond Sports
Connecting hardware products to ongoing software usage and value
Helping unify how we go to market across B2B and emerging channels
Join Us Join Team Rapsodo in defying limits and unlocking potential—one data point and one athlete at a time.
Powered by athletes who get it, and engineers who can do it.
#J-18808-Ljbffr
The company currently collaborates with partners such as The PGA of America, Golf Digest, Troon, various Major League Baseball teams, USA Baseball, and over 1000 NCAA athletic departments.
Become a part of Team Rapsodo as we challenge limits and unveil endless potential, one data point and one heartwarming success story at a time.
Powered by Athletes who get it, and Engineers who can do it.
Role Purpose We are seeking a commercially minded, growth‑oriented Product Marketing leader to support the Diamond Sports (Baseball/Softball) business within North America.
This is a hands‑on individual contributor role responsible for shaping how our products are positioned, brought to market, and activated in‑market. You will translate product innovation into clear messaging, campaigns, and go‑to‑market plans that drive adoption, pipeline, and customer engagement across teams, programs, and institutional partners.
While the primary focus is B2B, you will partner closely with all functional teams—gaining exposure to consumer growth channels as Rapsodo continues to evolve its integrated hardware + software model.
Key Responsibilities 1. Product Positioning & Go‑To‑Market Planning
Lead product positioning, messaging, and value proposition development for Diamond Sports offerings
Develop go‑to‑market plans aligned with business priorities, target segments, and seasonal moments
Translate product capabilities into clear, differentiated outcomes for coaches, athletes, and decision‑makers
Partner with Product to incorporate market insights and customer feedback into roadmap discussions
2. Go‑To‑Market Execution & Campaign Leadership (Hands‑On)
Drive product launches, feature releases, and seasonal campaigns from concept through execution
Develop campaign briefs, messaging frameworks, and GTM assets
Work cross‑functionally with Paid Media, DTC, Amazon, and Content teams to bring campaigns to life
Ensure consistent and effective storytelling across all channels
3. B2B Buyer Journey & SaaS Adoption
Define and improve the buyer and customer journey across Diamond Sports segments
Partner with Sales and Customer Success to support:
Pipeline conversion and deal velocity
Onboarding and team adoption
Subscription activation, engagement, and retention
Drive organizational adoption of software solutions across teams and programs
4. Sales Enablement & Cross‑Functional Partnership
Develop sales tools, pitch decks, case studies, and product narratives
Support Sales with messaging tailored to coaches, administrators, and institutional buyers
Collaborate with the Diamond Sports business leader to align go‑to‑market plans with business priorities
Act as the voice of the customer and market within the marketing organization for Diamond Sports.
5. Market Development & Proof
Build credible proof points including case studies, testimonials, and performance outcomes
Leverage partnerships (MLB, NCAA, etc.) to strengthen market credibility and trust
Translate product data into clear, compelling performance stories
6. Performance & Insights
Track and analyze campaign and product performance (adoption, engagement, pipeline contribution)
Use insights to refine messaging, segmentation, and go‑to‑market approach
Provide feedback to Marketing and Product teams to improve overall effectiveness
7. How You’ll Work
You will lead product positioning and go‑to‑market planning, and drive execution as an individual contributor
You will partner closely with:
Diamond Sports business leadership to align on priorities and goals
Sales and Customer Success to support pipeline and adoption
Growth marketing teams to execute campaigns and optimize performance
Community & Influencer team to activate athletes, coaches, and creators
You will not directly own channel execution, but will guide messaging, priorities, and campaign direction
You are expected to be hands‑on—building, launching, and optimizing campaigns, not just briefing them
You will gain exposure to both B2B and DTC growth models as the business evolves
Role Qualifications
5–7+ years in product marketing, growth marketing, or commercial marketing roles
Proven experience:
Developing positioning and go‑to‑market plans
Executing integrated campaigns hands‑on
Experience with B2B marketing required
Experience with SaaS or hardware + software products strongly preferred
Exposure to or interest in DTC/B2C growth models is a plus
Core Strengths
Strong commercial mindset with ability to connect marketing efforts to business outcomes
Ability to operate at both strategic and execution levels
Excellent storytelling and positioning skills
Experience working across multi‑channel marketing environments
Understanding of buyer and customer lifecycle in B2B environments
Data‑driven and outcome‑oriented
Why This Role Matters This role is critical in:
Driving product adoption and engagement within Diamond Sports
Connecting hardware products to ongoing software usage and value
Helping unify how we go to market across B2B and emerging channels
Join Us Join Team Rapsodo in defying limits and unlocking potential—one data point and one athlete at a time.
Powered by athletes who get it, and engineers who can do it.
#J-18808-Ljbffr