CRM Marketing Specialist Mexico
Ipsycorporate, Albuquerque, NM, United States
About the Role
IPSY is seeking a CRM Marketing Specialist to own and execute our resubscription (winback) lifecycle programs, converting lapsed members back into active subscribers.
What You’ll Be Doing
Own day‑to‑day execution of resubscription (winback) CRM programs
Drive performance against resubscriber targets and lifecycle KPIs
Support optimization of drip journeys, triggered campaigns, and monthly promotional sends
Continuously identify opportunities to improve conversion, engagement, and efficiency
Partner closely with the broader Resubscription team to evolve and transform the program, contributing ideas and execution to drive incremental, high‑impact resubscribers
Campaign Planning & Calendar Management
Manage monthly CRM send calendar for resubscription programs
Support 360 campaign planning across email, push, and SMS
Partner with Lifecycle, Merchandising, and Tech teams on campaign priorities
Balance always‑on, triggered, and promotional campaigns
Create campaign briefs grounded in performance insights and testing learnings
Partner with in‑house Creative team to guide messaging and design direction
Provide clear, data‑driven feedback to improve performance (CTR, CVR, reactivation)
Own final approvals to ensure campaigns meet strategy and quality standards
Build & Execution
Own campaign setup across CRM platforms, including:
Segmentation and audience targeting
Dynamic content and personalization logic
Coding guidelines and QA validation
Partner with Email Developers on HTML builds
Execute testing, scheduling, and deployment across channels (email, push, SMS)
Ensure flawless execution across all campaigns and journeys
Partner with Tech and Marketing Ops to troubleshoot campaign or platform issues, ensuring minimal disruption to performance
Collaborate on new feature launches and enhancements (big and small) to enable new capabilities and drive incremental resubscription impact
Performance Monitoring & Insights
Analyze campaign and journey performance across channels
Deliver post‑campaign reads with clear insights and recommendations
Identify trends across:
Messaging and offers
Contribute to testing roadmap and optimization strategy
Cross‑Functional Collaboration
Partner closely with:
Manager, Reactivation (alignment and performance of cross‑channel resub strategy)
Merchandising (offers, product strategy)
Creative (asset development)
Data/Analytics (audience insights, reporting)
Marketing Ops / Engineering (tools, data flows)
Tech (feature launches/enhancements, tech issues)
Ensure alignment across teams to deliver a seamless member experience
How Time Is Typically Spent
Strategic Planning & Road‑mapping: 5–10%
Cross‑Functional Coordination: 40–50%
Campaign Setup & Execution: 30–35%
Performance Monitoring & Insights: 15–20%
What We Are Looking For Core Experience
3–6+ years in CRM / lifecycle / email marketing
Hands‑on experience executing multi‑channel campaigns (email, push, SMS)
Experience managing high‑volume campaign calendars and workflows
Technical & Analytical Skills
Experience with enterprise ESPs (Iterable preferred; Braze, SFMC, etc.)
Strong understanding of:
Triggered journeys & lifecycle flows
Personalization & dynamic content
Familiarity with tools such as:
Strong analytical mindset with ability to translate data into action
Detail‑oriented with strong QA rigor
Ability to manage multiple campaigns simultaneously
Strong organizational and project management skills
Strong cross‑functional communicator
Proactive, solutions‑oriented, and performance‑driven
Comfortable in a fast‑paced, evolving environment
Eager to test, learn, and continuously improve
Why This Role Matters Resubscription is one of IPSY’s highest‑impact growth levers. This role is critical in ensuring we:
Deliver high‑quality, high‑performing CRM campaigns
Scale personalization and lifecycle sophistication
Drive incremental subscriber growth efficiently
Additionally, you will play a key role not only in executing campaigns, but also in advancing and transforming the resubscription program to help CRM evolve into a true growth engine that directly impacts revenue and member lifetime value.
What We Offer
Competitive salary (USD)
Paid time off & work‑from‑home flexibility
Location Remote positions may be performed in any of the states where IPSY has established a business presence: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, Washington. For LATAM locations, only Mexico‑based applicants will be considered.
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What You’ll Be Doing
Own day‑to‑day execution of resubscription (winback) CRM programs
Drive performance against resubscriber targets and lifecycle KPIs
Support optimization of drip journeys, triggered campaigns, and monthly promotional sends
Continuously identify opportunities to improve conversion, engagement, and efficiency
Partner closely with the broader Resubscription team to evolve and transform the program, contributing ideas and execution to drive incremental, high‑impact resubscribers
Campaign Planning & Calendar Management
Manage monthly CRM send calendar for resubscription programs
Support 360 campaign planning across email, push, and SMS
Partner with Lifecycle, Merchandising, and Tech teams on campaign priorities
Balance always‑on, triggered, and promotional campaigns
Create campaign briefs grounded in performance insights and testing learnings
Partner with in‑house Creative team to guide messaging and design direction
Provide clear, data‑driven feedback to improve performance (CTR, CVR, reactivation)
Own final approvals to ensure campaigns meet strategy and quality standards
Build & Execution
Own campaign setup across CRM platforms, including:
Segmentation and audience targeting
Dynamic content and personalization logic
Coding guidelines and QA validation
Partner with Email Developers on HTML builds
Execute testing, scheduling, and deployment across channels (email, push, SMS)
Ensure flawless execution across all campaigns and journeys
Partner with Tech and Marketing Ops to troubleshoot campaign or platform issues, ensuring minimal disruption to performance
Collaborate on new feature launches and enhancements (big and small) to enable new capabilities and drive incremental resubscription impact
Performance Monitoring & Insights
Analyze campaign and journey performance across channels
Deliver post‑campaign reads with clear insights and recommendations
Identify trends across:
Messaging and offers
Contribute to testing roadmap and optimization strategy
Cross‑Functional Collaboration
Partner closely with:
Manager, Reactivation (alignment and performance of cross‑channel resub strategy)
Merchandising (offers, product strategy)
Creative (asset development)
Data/Analytics (audience insights, reporting)
Marketing Ops / Engineering (tools, data flows)
Tech (feature launches/enhancements, tech issues)
Ensure alignment across teams to deliver a seamless member experience
How Time Is Typically Spent
Strategic Planning & Road‑mapping: 5–10%
Cross‑Functional Coordination: 40–50%
Campaign Setup & Execution: 30–35%
Performance Monitoring & Insights: 15–20%
What We Are Looking For Core Experience
3–6+ years in CRM / lifecycle / email marketing
Hands‑on experience executing multi‑channel campaigns (email, push, SMS)
Experience managing high‑volume campaign calendars and workflows
Technical & Analytical Skills
Experience with enterprise ESPs (Iterable preferred; Braze, SFMC, etc.)
Strong understanding of:
Triggered journeys & lifecycle flows
Personalization & dynamic content
Familiarity with tools such as:
Strong analytical mindset with ability to translate data into action
Detail‑oriented with strong QA rigor
Ability to manage multiple campaigns simultaneously
Strong organizational and project management skills
Strong cross‑functional communicator
Proactive, solutions‑oriented, and performance‑driven
Comfortable in a fast‑paced, evolving environment
Eager to test, learn, and continuously improve
Why This Role Matters Resubscription is one of IPSY’s highest‑impact growth levers. This role is critical in ensuring we:
Deliver high‑quality, high‑performing CRM campaigns
Scale personalization and lifecycle sophistication
Drive incremental subscriber growth efficiently
Additionally, you will play a key role not only in executing campaigns, but also in advancing and transforming the resubscription program to help CRM evolve into a true growth engine that directly impacts revenue and member lifetime value.
What We Offer
Competitive salary (USD)
Paid time off & work‑from‑home flexibility
Location Remote positions may be performed in any of the states where IPSY has established a business presence: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, Washington. For LATAM locations, only Mexico‑based applicants will be considered.
#J-18808-Ljbffr