Senior Content Strategist (Chicago/Hybrid)
tms, Chicago, IL, United States
Responsibilities
Work directly with the Director, Experience Strategy to build high-performing e‑commerce focused content across a variety of categories including beauty and kitchenware.
Keep the team informed of rapidly changing behaviors across online shopping culture.
Understand the relationship between content and purchasing behavior on a variety of e‑commerce platforms including Amazon, Walmart, and TikTok Shop.
Brief creative teams to elevate brand presence across product detail pages and A+ content.
Analyze competitive content strategies and e‑commerce content to identify white space.
Guide production shoots and video content creation with sharp insights and best practices.
Build strategy plans, communication hierarchies, segmentation, and white papers of varying complexity while still being understandable by non‑marketers.
Utilize AI tools to expedite content audits and reduce time to insight.
Understand SEO/GEO best practices and experience working with SEO strategists to implement optimizations into content.
Qualifications
3‑5 years working directly in content strategy and e‑commerce strategy.
Agency experience required.
Experience digging into data and research and locating actionable insights.
Experience using AI tools such as Claude, Gemini, Perplexity, ChatGPT, etc.
Experience managing and developing junior‑level strategy talent.
Experience working with creative teams by participating in concepting/brainstorming sessions and translating ideas.
Ability to present complex ideas clearly.
Exceptional presentation and storytelling skills.
Strong interpersonal skills.
Unafraid to dive into new platforms and acquire new knowledge.
Experience marketing to Gen Z on digital platforms.
Additional Skills (Nice to Have)
SEO and GEO experience.
Influencer content and marketing strategy experience.
Experience within the beauty and kitchenware categories.
Salary Starting salary between $100,000 and $105,000.
Benefits
Generous medical, dental, vision, and other benefits.
Paid parental and medical leave programs.
401(k) with a company match component and profit sharing.
15 days of paid time off plus company holidays.
Hybrid work model.
Tuition reimbursement and student loan repayment assistance.
Inclusive employee resource groups.
Equal Opportunity Employer We are an equal opportunity employer, and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Recruiting Agencies tms does not accept agency resumes submitted by third‑party vendors unless a valid agreement has been signed and the tms Talent Acquisition Team has granted authorization for submissions for a specified position. Please do not submit or forward resumes to our site, tms employees, or any other company location. tms is not responsible for any fees related to unsolicited resumes.
#J-18808-Ljbffr
Work directly with the Director, Experience Strategy to build high-performing e‑commerce focused content across a variety of categories including beauty and kitchenware.
Keep the team informed of rapidly changing behaviors across online shopping culture.
Understand the relationship between content and purchasing behavior on a variety of e‑commerce platforms including Amazon, Walmart, and TikTok Shop.
Brief creative teams to elevate brand presence across product detail pages and A+ content.
Analyze competitive content strategies and e‑commerce content to identify white space.
Guide production shoots and video content creation with sharp insights and best practices.
Build strategy plans, communication hierarchies, segmentation, and white papers of varying complexity while still being understandable by non‑marketers.
Utilize AI tools to expedite content audits and reduce time to insight.
Understand SEO/GEO best practices and experience working with SEO strategists to implement optimizations into content.
Qualifications
3‑5 years working directly in content strategy and e‑commerce strategy.
Agency experience required.
Experience digging into data and research and locating actionable insights.
Experience using AI tools such as Claude, Gemini, Perplexity, ChatGPT, etc.
Experience managing and developing junior‑level strategy talent.
Experience working with creative teams by participating in concepting/brainstorming sessions and translating ideas.
Ability to present complex ideas clearly.
Exceptional presentation and storytelling skills.
Strong interpersonal skills.
Unafraid to dive into new platforms and acquire new knowledge.
Experience marketing to Gen Z on digital platforms.
Additional Skills (Nice to Have)
SEO and GEO experience.
Influencer content and marketing strategy experience.
Experience within the beauty and kitchenware categories.
Salary Starting salary between $100,000 and $105,000.
Benefits
Generous medical, dental, vision, and other benefits.
Paid parental and medical leave programs.
401(k) with a company match component and profit sharing.
15 days of paid time off plus company holidays.
Hybrid work model.
Tuition reimbursement and student loan repayment assistance.
Inclusive employee resource groups.
Equal Opportunity Employer We are an equal opportunity employer, and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Recruiting Agencies tms does not accept agency resumes submitted by third‑party vendors unless a valid agreement has been signed and the tms Talent Acquisition Team has granted authorization for submissions for a specified position. Please do not submit or forward resumes to our site, tms employees, or any other company location. tms is not responsible for any fees related to unsolicited resumes.
#J-18808-Ljbffr