Head of Marketing

Head Of Marketing & Revenue Enablement

We are seeking a senior, full-time Head of Marketing & Revenue Enablement to own and lead our entire marketing function while being directly accountable for revenue impact. This role is an individual contributor leadership position with clear ownership of marketing pipeline contribution, sales enablement, and go-to-market alignment. This is the sole marketing role in the company.
This role reports directly to the CEO and serves as the connective tissue between marketing, sales, and leadership. Success is measured by business outcomes—not just marketing activity.
Responsibilities

Own brand messaging, pipeline contribution, and sales enablement while driving measurable, sustainable growth aligned with company revenue targets.
Essential Duties
Own a defined portion of marketing-sourced and marketing-influenced pipeline
Continuously optimize targeting, channels, and spend based on close rates and deal quality
Partner with Sales to maximize lead generation effectiveness and conversion.
Sales Enablement & Alignment
Own sales enablement content, tools, and messaging
Assist with the development of content marketing tactics and the measurement of their effectiveness.
Build and maintain core sales assets including:
Sales decks and one-pagers by industry vertical
Case studies and testimonials
Participate periodically in sales calls and pipeline reviews
Translate real sales feedback into messaging across website, ads, and campaigns
Digital & Demand Leadership
Lead and maintain inbound marketing across paid search, SEO, social, and conversion optimization
Manage Google Ads strategy, spend, and ROI
Own technical SEO, keyword strategy, and content optimization
Manage landing pages, A/B testing, and funnel performance
Track and report on conversions, traffic, lead volume, and quality
Vertical & Ideal Customer Expansion
Identify and prioritize 2–3 core verticals or ICP segments
Develop vertical-specific messaging, landing pages, campaigns, and case studies
Partner with sales on account targeting, events, and webinars
Measure and optimize performance by vertical
Account-Based Marketing
Partner with sales to define high-value target account lists
Coordinate LinkedIn ads, email campaigns, and light personalization
Support sales outreach with tailored assets
Track engagement at the account level and iterate continuously
Brand, Reputation & Thought Leadership
Own brand positioning and reputation as a growth asset
Proactively generate reviews, testimonials, and case studies
Monitor and manage online presence, listings, and reviews
Support PR, partnerships, speaking opportunities, and leadership visibility
Vendor & Project Management
Manage and hold external vendors accountable (PR, SEO, PPC, web, design)
Ensure projects ship on time and align to revenue priorities
Qualifications

Bachelor's degree in Marketing, Public Relations, or equivalent experience
7+ years of B2B marketing experience, ideally in services or technology
Proven experience owning marketing strategy and execution
Direct experience with revenue or pipeline accountability
Strong background in hands-on digital marketing, paid search, SEO, and analytics
Experience building sales enablement assets and working closely with sales teams
Exceptional communication, organization, and project management skills
Comfort operating both strategically and hands-on
B2B and IT/services industry experience strongly preferred
Compensation Description

Total on-target compensation of $114,000 to $126,000
Total Comp Range

$114,000 to $126,000