Sr. Director, Brand Strategy, Menu and Planning
Yum! Brands, Plano, TX, United States
Sr. Director, Brand Strategy, Menu & Planning
The Sr. Director, Brand Strategy, Menu & Planning is a critical leader within Pizza Hut U.S., responsible for shaping the brand strategy, owning the U.S. marketing calendar, and driving the end-to-end menu and innovation pipeline to deliver against business goals. This role sits at the center of the businessconnecting consumer insights, brand strategy, menu innovation, and integrated planning to drive sales, profitability, and brand relevance. As a key partner to the CMO and cross-functional leadership, this leader ensures strategies are not only compelling, but executable across the system and impactful for both company and franchise restaurants. Responsibilities
Key Responsibilities: Brand Strategy & Business Ownership Define and evolve Pizza Hut U.S. brand and customer strategy, ensuring alignment with growth, traffic, and profitability goals Operate with a General Manager mindset, balancing brand ambition with financial and operational realities Translate strategy into clear priorities and actionable plans across the organization Marketing Calendar & Commercial Performance Own and lead the U.S. marketing calendar, including promotions, LTOs, pricing strategies, and key campaign windows Ensure calendar strategies deliver against sales, traffic, and profit targets for both company and franchise system Lead cross-functional teams to execute high-impact marketing windows with operational excellence Menu Strategy & Innovation Own the end-to-end menu strategy and innovation pipeline, including new product development, line extensions, and portfolio optimization Partner closely with Operations and Finance to ensure feasibility, scalability, and financial impact of innovation Drive a disciplined approach to testing, learning, and scaling successful initiatives Consumer Insights & Data-Driven Decision Making Lead Consumer Insights to translate data, research, and trends into actionable strategies Leverage analytics to inform product, pricing, and marketing decisions Champion a data-driven culture across Marketing and cross-functional teams Financial & Franchisee Alignment Partner with Finance to evaluate initiatives through sales impact, margin, and ROI Incorporate Franchisee P&L and system economics into all major decisions Build strong relationships with Franchise partners to ensure alignment, adoption, and successful execution Integrated Planning & Cross-Functional Leadership Drive alignment across Marketing, Operations, Finance, and Development to ensure seamless execution Serve as a key connector between CORE and the field, ensuring strategies are grounded in restaurant realities Influence senior leadership through clear storytelling, insights, and recommendations Team Leadership & Development Lead and develop a high-performing team across Insights, Planning, and Innovation (~1012 team members; 34 direct reports) Build organizational capability and bench strength Foster a culture aligned to Pizza Hut's Smart, Heart, and Courage values Qualifications
Key Qualifications: You will be required to attend the Plano, TX office 3 days a week on Tuesday, Wednesday and Thursday. 1012+ years of experience in Marketing, Strategy, or related field (QSR, retail, or consumer brands preferred) Proven experience leading brand strategy, marketing calendar planning, and product innovation Strong financial and commercial acumen; ability to connect strategy to business outcomes Experience working in a franchise or multi-unit environment strongly preferred Exceptional communication and influencing skills across senior stakeholders Highly analytical with strong problem-solving capabilities Ability to lead through ambiguity and drive clarity in a fast-paced, matrixed environment Key Leadership Traits: Strategic thinker with strong execution discipline Operates with a bias for action and ownership mindset Influences and aligns cross-functional stakeholders effectively Balances creativity with commercial rigor Resilient, adaptable, and thrives in dynamic environments Salary Range: $232,000 - $259,445 annually + bonus eligibility and stock-based compensation. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors. Job Identification: 4979 Posting Date: 04/02/2026, 01:35 PM Job Schedule: Full time Locations: Plano, TX, United States (Hybrid)
The Sr. Director, Brand Strategy, Menu & Planning is a critical leader within Pizza Hut U.S., responsible for shaping the brand strategy, owning the U.S. marketing calendar, and driving the end-to-end menu and innovation pipeline to deliver against business goals. This role sits at the center of the businessconnecting consumer insights, brand strategy, menu innovation, and integrated planning to drive sales, profitability, and brand relevance. As a key partner to the CMO and cross-functional leadership, this leader ensures strategies are not only compelling, but executable across the system and impactful for both company and franchise restaurants. Responsibilities
Key Responsibilities: Brand Strategy & Business Ownership Define and evolve Pizza Hut U.S. brand and customer strategy, ensuring alignment with growth, traffic, and profitability goals Operate with a General Manager mindset, balancing brand ambition with financial and operational realities Translate strategy into clear priorities and actionable plans across the organization Marketing Calendar & Commercial Performance Own and lead the U.S. marketing calendar, including promotions, LTOs, pricing strategies, and key campaign windows Ensure calendar strategies deliver against sales, traffic, and profit targets for both company and franchise system Lead cross-functional teams to execute high-impact marketing windows with operational excellence Menu Strategy & Innovation Own the end-to-end menu strategy and innovation pipeline, including new product development, line extensions, and portfolio optimization Partner closely with Operations and Finance to ensure feasibility, scalability, and financial impact of innovation Drive a disciplined approach to testing, learning, and scaling successful initiatives Consumer Insights & Data-Driven Decision Making Lead Consumer Insights to translate data, research, and trends into actionable strategies Leverage analytics to inform product, pricing, and marketing decisions Champion a data-driven culture across Marketing and cross-functional teams Financial & Franchisee Alignment Partner with Finance to evaluate initiatives through sales impact, margin, and ROI Incorporate Franchisee P&L and system economics into all major decisions Build strong relationships with Franchise partners to ensure alignment, adoption, and successful execution Integrated Planning & Cross-Functional Leadership Drive alignment across Marketing, Operations, Finance, and Development to ensure seamless execution Serve as a key connector between CORE and the field, ensuring strategies are grounded in restaurant realities Influence senior leadership through clear storytelling, insights, and recommendations Team Leadership & Development Lead and develop a high-performing team across Insights, Planning, and Innovation (~1012 team members; 34 direct reports) Build organizational capability and bench strength Foster a culture aligned to Pizza Hut's Smart, Heart, and Courage values Qualifications
Key Qualifications: You will be required to attend the Plano, TX office 3 days a week on Tuesday, Wednesday and Thursday. 1012+ years of experience in Marketing, Strategy, or related field (QSR, retail, or consumer brands preferred) Proven experience leading brand strategy, marketing calendar planning, and product innovation Strong financial and commercial acumen; ability to connect strategy to business outcomes Experience working in a franchise or multi-unit environment strongly preferred Exceptional communication and influencing skills across senior stakeholders Highly analytical with strong problem-solving capabilities Ability to lead through ambiguity and drive clarity in a fast-paced, matrixed environment Key Leadership Traits: Strategic thinker with strong execution discipline Operates with a bias for action and ownership mindset Influences and aligns cross-functional stakeholders effectively Balances creativity with commercial rigor Resilient, adaptable, and thrives in dynamic environments Salary Range: $232,000 - $259,445 annually + bonus eligibility and stock-based compensation. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors. Job Identification: 4979 Posting Date: 04/02/2026, 01:35 PM Job Schedule: Full time Locations: Plano, TX, United States (Hybrid)