Marketing Analyst

Overview We’re looking for a Marketing Analyst to help turn data into insights that improve customer engagement, marketing campaigns, and testing strategies. In this role, you’ll use SQL, Python, Power BI, and SAS Customer Intelligence 360 to analyze campaign performance, uncover trends, and support targeted, personalized communications. Our marketing efforts focus primarily on email and text-based campaigns designed to drive customers to our website. You’ll partner with teams across marketing, analytics, and compliance to ensure insights are actionable and aligned with business and regulatory goals. Responsibilities Analyze campaign and customer data using SQL and Python, with a focus on email and SMS performance Build and maintain Power BI dashboards to track performance and web engagement outcomes Support A/B and champion/challenger testing Identify trends and optimization opportunities across customer journeys Collaborate with cross-functional partners on analytics solutions Other duties as assigned. See official job description: 2https://pra.wd1.myworkdayjobs.com/en-US/PRA_Careers/details/Marketing-Analyst_21933 Qualifications 2–4 years of analytics or marketing analytics experience Strong SQL skills; Python experience preferred Experience with Power BI or similar tools Ability to work with large datasets and deliver clear insights Experience with SAS CI 360 or campaign tools is a plus Why This Role Work on analytics that directly influence customer engagement and business decisions, and support digital customer journeys from outreach through website engagement Partner with teams across marketing, analytics, and compliance Grow your technical and analytical skills in a collaborative, data-driven environment Contribute to both short-term execution and longer-term analytics strategy #J-18808-Ljbffr