Lifecycle Marketing Manager

Overview Senior Lifecycle Marketing Manager (HubSpot) — Boston, MA (Hybrid) Our Client, a global leader in digital energy management and industrial automation, is looking for a Senior Lifecycle Marketing Manager to own and scale lifecycle marketing in a fast-moving, high-impact environment. This role is ideal for someone who thrives on autonomy, loves data-driven decision-making, and knows HubSpot inside and out. You’ll lead end-to-end lifecycle campaigns that drive customer engagement and retention across multiple audiences. From strategy to execution, you’ll own the full lifecycle marketing engine and continuously optimize performance. What You’ll Do Lead lifecycle marketing strategy across email and SMS programs Own and execute the monthly newsletter in partnership with Content Marketing Write high-performing email and SMS copy Manage campaign production, QA, and deployment in HubSpot Run and optimize lifecycle journeys for multiple customer segments Conduct A/B testing across subject lines, content, CTAs, and send strategy Analyze campaign performance and translate insights into improvements Partner with Brand and Product teams to drive engagement and retention Manage timelines, approvals, and stakeholders independently Deliver performance reporting and data-driven recommendations What We’re Looking For 6+ years in lifecycle, CRM, email, or retention marketing Proven ability to own campaigns end-to-end Strong analytical and segmentation experience Advanced Excel and reporting skills Experience running repeatable lifecycle marketing programs at scale Strong email and SMS copywriting skills Excellent communication and stakeholder management skills Ability to thrive in a fast-paced, startup-style environment High ownership mindset and comfort with ambiguity Nice to Have Experience collaborating with Content Marketing teams Ability to build new lifecycle workflows and programs Familiarity with AI tools for copy optimization Working knowledge of HTML/CSS Interest in clean energy, sustainability, or home electrification Location: Boston, MA (Hybrid — local candidates preferred for team collaboration) If you’re a HubSpot expert who enjoys building lifecycle programs that drive real engagement and retention, we’d love to connect. #J-18808-Ljbffr