Digital Media Planner
Vaco, Memphis, TN, United States
About the Role
We're looking for a Digital Media Planner to support the development and execution of digital media campaigns across search, display, video, and paid social. This role blends strategy, planning, and cross?functional collaboration, working closely with internal teams and external partners to ensure campaigns are well?built, targeted, and optimized.
What You'll Do
Build and manage media plans across multiple digital channels
Develop audience strategies and targeting approaches based on defined segments
Collaborate with creative, analytics, user experience, and media operations teams
Maintain channel budgets, forecasts, and tactical plans
Provide guidance on creative asset needs and channel?specific requirements
Present media recommendations and ensure alignment across teams
Review performance reports and translate insights into clear, actionable takeaways
Stay current on media trends, tools, and data privacy changes
Support smooth campaign launches through strong project management and communication
What You Bring
3+ years of experience in digital advertising or media planning
Familiarity with DSPs and advertising technology platforms
Understanding of how media platforms support planning and audience strategy
Strong analytical skills and ability to interpret performance data
Clear communication skills and comfort working cross?functionally
Ability to manage multiple projects, timelines, and priorities
Interest in continuous learning and staying current with industry trends
Ideal Candidate Traits
Comfortable working with data and identifying trends
Organized, detail?oriented, and proactive
Able to collaborate with multiple teams and partners
Strong problem?solver who can adapt to shifting needs
EEO Notice
Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com.
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We're looking for a Digital Media Planner to support the development and execution of digital media campaigns across search, display, video, and paid social. This role blends strategy, planning, and cross?functional collaboration, working closely with internal teams and external partners to ensure campaigns are well?built, targeted, and optimized.
What You'll Do
Build and manage media plans across multiple digital channels
Develop audience strategies and targeting approaches based on defined segments
Collaborate with creative, analytics, user experience, and media operations teams
Maintain channel budgets, forecasts, and tactical plans
Provide guidance on creative asset needs and channel?specific requirements
Present media recommendations and ensure alignment across teams
Review performance reports and translate insights into clear, actionable takeaways
Stay current on media trends, tools, and data privacy changes
Support smooth campaign launches through strong project management and communication
What You Bring
3+ years of experience in digital advertising or media planning
Familiarity with DSPs and advertising technology platforms
Understanding of how media platforms support planning and audience strategy
Strong analytical skills and ability to interpret performance data
Clear communication skills and comfort working cross?functionally
Ability to manage multiple projects, timelines, and priorities
Interest in continuous learning and staying current with industry trends
Ideal Candidate Traits
Comfortable working with data and identifying trends
Organized, detail?oriented, and proactive
Able to collaborate with multiple teams and partners
Strong problem?solver who can adapt to shifting needs
EEO Notice
Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com.
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