Marketing Coordinator

Summary The Marketing Coordinator supports the Enrollment Marketing & Communications team in executing recruitment communication strategies for prospective undergraduate students, their families, and counselors. Responsibilities include assisting with email and texting campaigns, updating admissions and financial aid webpages, producing marketing materials, and organizing digital assets. The position works under the supervision of the Director and collaborates closely with colleagues across the Office of Enrollment. Essential Functions Assist with creating, scheduling, and monitoring email and texting communications in the CRM system. Capture and report marketing analytics and data including, but not limited to, social media, email, paid promotion, and website traffic performance. Create output reports from CRM and CMS software. Assist in drafting and producing recruitment materials, including emails, letters, social media content, and basic print collateral. Schedule meetings, record meeting notes, and arrange meeting logistics. Assist in creating graphics or simple design elements. Assist with recruitment event and logistics. Competencies Displaying Creativity. Serving Customers. Prioritizing and Organizing. Evaluating and Implementing Ideas. Driving Continuous Improvement. Position Type / Expected Hours Of Work Full-time. 35 hours per week. Union-eligible position. Salary Range $30.22 - $32.97 per hour. Required Education and Experience Bachelor's degree. 0 - 2 years of experience in marketing, communications, customer experience, or a related field. Foundational skills in writing, digital communication, and basic content management. Preferred Education and Experience Experience with Microsoft Office Suite and basic graphic design tools. Familiarity with Adobe Creative Cloud applications. Foundational understanding of HTML/CSS, CRM systems, or CMS platforms, specifically Salesforce Marketing Cloud. Experience in Higher Education. A willingness to adapt and learn how to find long-term solutions to complex problems. Other Duties Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Benefits AU offers a competitive benefits package. Click here to learn about American University's unique benefit options. Other Details Hiring offers for this position are contingent on successful completion of a background check. Employees in staff positions at American University must deliver their services to the university from either the District of Columbia, Maryland, or Virginia, or perform work on-site at the university. American University is an E-Verify employer. Equal Opportunity Statement American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities. #J-18808-Ljbffr