Social Media Manager: YouTube

Position Type : Student Worker Department : Marketing Overview Lead La Sierra’s YouTube content strategy through Shorts, long‑form videos, livestreams, and virtual tours. Tell powerful stories and create engaging live experiences for prospective students. Great for someone who’s organized, strategic, and passionate about video storytelling and analytics. Responsibilities Create and upload daily YouTube Shorts and regular long‑form videos Host and run livestreams for key events, campus spotlights, or student panels Monitor comments and questions during lives and reply in real time Maintain consistent video thumbnails and branding Build playlists for 360 virtual tours, student features, and academic programs Partner with external YouTubers to produce content on campus Coordinate with VP of Marketing to promote content through Google Ads Goals #1 Adventist school on YouTube #1 university in Riverside on YouTube 10 student enrollments through YouTube Pay Rate: 16.90/hr. #J-18808-Ljbffr