Digital Marketing Coordinator

Digital Marketing Coordinator Skokie, Illinois, United States
About the Job What you will be doing:
We are looking for a Digital Marketing Coordinator to join our E-Commerce Team to help drive traffic to a highly customized online shopping environment at the ForYourParty.com website. This person should have an entrepreneurial mindset. They should be able to connect with our demographic of mostly young brides and business owners and devise creative ways to engage with that demographic through digital advertising. We are looking for someone who is intellectually curious and equal parts quantitative and creative.
Work directly with fellow E-Commerce team members to develop merchandising and digital marketing strategies based on seasonal events, trends, prioritized company inventory, and new product launches.
Be the subject matter expert for all digital marketing efforts
Assemble media plans by preparing budgets and projections for digital marketing campaigns
Analyze digital marketing campaigns daily to help optimize and drive more revenue for the business
Lead the QA process for digital marketing campaigns and ensure that all tracking and analytics tags and accumulated data are accurate
Daily management of 3rd party digital marketing vendor relationships
Oversee website SEO strategy and incorporate SEO best practices into all marketing to improve organic rankings
Monitor day-to-day keyword trends and make recommendations for keyword optimization
Review web analytics and SEO reports to highlight business-relevant insights
Constantly track, analyze, and report on overall SEO success regarding traffic, rankings, content, backlinks, and business performance
Manage Affiliate programs to drive more traffic and revenue
Create and execute strategy for affiliate programs including recruitment and retention
Help develop and manage monthly affiliate budget
Monitor day to day affiliate activities, respond to publisher inquiries and draft communications to Affiliates
Experience you will need:
3-5 years experience as a digital marketer with hands-on knowledge of running paid search campaigns, SEO, and Affiliate programs, preferably in E-Commerce
Familiarity with E-Commerce platforms
A deep passion for E-Commerce strategy and technology
Experience using Google Ads and/or Bing Ads
Experience using web analytics such as Google Analytics including a comprehensive understanding of how marketing channel attribution works
Experience using a product data feed management tool
Deep understanding of SEO principles and experience using SEO software such as SEMRush
Experience with on-page optimization strategies to improve organic visibility
Ability to multitask and work on multiple projects at the same time, while working efficiently under deadlines and not sacrificing attention to detail
Bachelor's Degree in Business, Marketing, Economics, or Digital Marketing