Market Access Director - EMEA
IBA Worldwide, Mission, KS, United States
Market Access Director - EMEA
Requisition ID: 4258
Location: Orsay, FR
Work regime: Full-Time
Kind of contract: Open Ended Contract
Mission The Market access director EMEA is responsible for executing, adapting, and operationalizing the global market access & reimbursement strategy across EMEA healthcare systems. The role owns regional access outcomes, including payer, HTA & physician engagement, translating global strategy into country-level coverage, reimbursement, patient referral enablement, and stakeholder alignment.
Challenges we trust you with
1. Strategy execution & regional ownership
Execute global market access & reimbursement strategy across EMEA markets.
Propose regional indication & country prioritization based on feasibility, readiness, & impact.
Own end-to-end regional execution, from strategy deployment to measurable outcomes.
Act as the regional decision-maker within the global strategic framework.
2. Coverage & reimbursement (EMEA)
Implement and optimize coverage pathways across diverse EMEA payer systems.
Lead country-level reimbursement strategy, including inpatient/outpatient pathways.
Manage payer negotiations, coverage policies, and reimbursement optimization.
Monitor and respond to local access barriers and policy changes.
3. Coding & Financing
Execute coding strategies (e.g. DRG, procedure codes, bundled payments) at country level.
Map and operationalize country-specific financial flows and hospital economics.
Identify and resolve structural or operational coding and funding gaps.
Support hospitals with practical deployment of access solutions.
4. Evidence, HEOR & value deployment
Localize and deploy the value proposition and global value dossier.
Identify local evidence and HEOR needs aligned with payer expectations.
Support country-specific RWE generation and evidence implementation.
Ensure value messages are operational, credible, and payer-relevant.
5. Payer, HTA, public affairs & physician / referral engagement
Lead operational payer and HTA engagement at country and regional level.
Execute public affairs actions in alignment with global strategy.
Lead physician and KOL engagement and actively structure, educate, and operationalize patient referral pathways for proton therapy, in alignment with payers, centers, and coverage requirements.
6. Regional enablement & governance
Reports to the global market access lead, with dotted line to regional lead.
Manage regional consultants and external partners.
Own regional budget execution and resource allocation.
What we value
Strong market access experience across EU healthcare systems.
Demonstrated expertise in EMEA reimbursement, HTA, and payer engagement.
Proven ability to operate in complex, multi-country environments.
Experience working in oncology, radiotherapy, or high-value medical device.
And you also are:
Highly organized, able to manage complexity across multiple countries.
Autonomous and resilient, comfortable operating without pre-existing frameworks.
Collaborative and diplomatic, able to build alignment across diverse stakeholders.
Comfortable acting as a regional integrator between global strategy and local execution.
Open-minded, pragmatic, and solutions-oriented.
Strong communicator, able to engage confidently with internal and external stakeholders.
Based in Europe, with the ability to travel across EMEA markets as needed.
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Location: Orsay, FR
Work regime: Full-Time
Kind of contract: Open Ended Contract
Mission The Market access director EMEA is responsible for executing, adapting, and operationalizing the global market access & reimbursement strategy across EMEA healthcare systems. The role owns regional access outcomes, including payer, HTA & physician engagement, translating global strategy into country-level coverage, reimbursement, patient referral enablement, and stakeholder alignment.
Challenges we trust you with
1. Strategy execution & regional ownership
Execute global market access & reimbursement strategy across EMEA markets.
Propose regional indication & country prioritization based on feasibility, readiness, & impact.
Own end-to-end regional execution, from strategy deployment to measurable outcomes.
Act as the regional decision-maker within the global strategic framework.
2. Coverage & reimbursement (EMEA)
Implement and optimize coverage pathways across diverse EMEA payer systems.
Lead country-level reimbursement strategy, including inpatient/outpatient pathways.
Manage payer negotiations, coverage policies, and reimbursement optimization.
Monitor and respond to local access barriers and policy changes.
3. Coding & Financing
Execute coding strategies (e.g. DRG, procedure codes, bundled payments) at country level.
Map and operationalize country-specific financial flows and hospital economics.
Identify and resolve structural or operational coding and funding gaps.
Support hospitals with practical deployment of access solutions.
4. Evidence, HEOR & value deployment
Localize and deploy the value proposition and global value dossier.
Identify local evidence and HEOR needs aligned with payer expectations.
Support country-specific RWE generation and evidence implementation.
Ensure value messages are operational, credible, and payer-relevant.
5. Payer, HTA, public affairs & physician / referral engagement
Lead operational payer and HTA engagement at country and regional level.
Execute public affairs actions in alignment with global strategy.
Lead physician and KOL engagement and actively structure, educate, and operationalize patient referral pathways for proton therapy, in alignment with payers, centers, and coverage requirements.
6. Regional enablement & governance
Reports to the global market access lead, with dotted line to regional lead.
Manage regional consultants and external partners.
Own regional budget execution and resource allocation.
What we value
Strong market access experience across EU healthcare systems.
Demonstrated expertise in EMEA reimbursement, HTA, and payer engagement.
Proven ability to operate in complex, multi-country environments.
Experience working in oncology, radiotherapy, or high-value medical device.
And you also are:
Highly organized, able to manage complexity across multiple countries.
Autonomous and resilient, comfortable operating without pre-existing frameworks.
Collaborative and diplomatic, able to build alignment across diverse stakeholders.
Comfortable acting as a regional integrator between global strategy and local execution.
Open-minded, pragmatic, and solutions-oriented.
Strong communicator, able to engage confidently with internal and external stakeholders.
Based in Europe, with the ability to travel across EMEA markets as needed.
#J-18808-Ljbffr