Head of Talent Brand Content and Growth Marketing
TRM Labs, New York, NY, United States
Build a Safer World.
TRM Labs provides blockchain analytics and AI solutions to help law enforcement and national security agencies, financial institutions, and cryptocurrency businesses detect, investigate, and disrupt crypto-related fraud and financial crime. TRM’s blockchain intelligence and AI platforms include solutions to trace the source and destination of funds, identify illicit activity, build cases, and construct an operating picture of threats. TRM is trusted by leading agencies and businesses worldwide who rely on TRM to enable a safer, more secure world for all. We’re looking for a Head of Talent Marketing to own and scale TRM’s talent brand through high-quality storytelling and distribution. This role sits at the intersection of content, brand, and growth—focused on turning TRM’s voice, insights, and leadership perspective into compelling narratives that attract top talent. You’ll operate as a
high-autonomy individual contributor , responsible for both
creating best-in-class content and events
and
ensuring it reaches the right audiences
through effective distribution. This is not a coordination role—you will set the quality bar, ship quickly, and drive measurable impact. Impact you will have
Own end-to-end content creation: translate internal insights, policies, and happenings into head-turning campaigns that demonstrate our employer value proposition to prospective talent
Drive distribution strategy across paid, social, events, and partnerships to reach priority talent segments, leveraging a centralized Demand Generation and Ops architecture
Build and execute a repeatable content engine consistent with TRM’s master brand identity
Rapidly turn ideas into shipped outputs—content, events, and campaigns within defined timelines
Curate the right conference circuit for our engineering leadership to attend, speak and advertise at, project manage submission of white papers to secure speaking spots
Cultivate partnerships with external engineering thought leaders and produce community meetups — including speaker panels — that position TRM as a leading voice in the space.
Measure and iterate on performance (engagement, reach, pipeline impact) to continuously improve results
What we’re looking for
6–10+ years in content, brand, or growth marketing (ideally in high-growth or early-stage environments)
Proven ability to independently create high-quality content with strong narrative and voice
Experience tailoring brand messaging to targeted audiences; experience marketing to engineering communities a plus
Strong growth instincts and channel experience—knows how to distribute content effectively, not just create it
High ownership and velocity—able to operate with minimal oversight and ship consistently
Exceptional editorial judgment and taste (can distinguish great from average content)
Comfortable working directly with senior stakeholders and extracting insights quickly
Experience using AI tools/agents to accelerate workflows while maintaining quality
Operating rhythms
Work hours: Minimum 4-hour overlap with EST business hours
Communication: async-first with synchronous check-ins as needed
Learn about TRM Speed
Ship fast: from idea → published content in days, not weeks
Iterate quickly: review performance within 1 week and adjust
Maintain a high quality bar: every piece of content reflects TRM’s voice and standard
Focus on impact: prioritize efforts that drive measurable reach and talent pipeline
We are committed to providing reasonable accommodations to applicants with disabilities.
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TRM Labs provides blockchain analytics and AI solutions to help law enforcement and national security agencies, financial institutions, and cryptocurrency businesses detect, investigate, and disrupt crypto-related fraud and financial crime. TRM’s blockchain intelligence and AI platforms include solutions to trace the source and destination of funds, identify illicit activity, build cases, and construct an operating picture of threats. TRM is trusted by leading agencies and businesses worldwide who rely on TRM to enable a safer, more secure world for all. We’re looking for a Head of Talent Marketing to own and scale TRM’s talent brand through high-quality storytelling and distribution. This role sits at the intersection of content, brand, and growth—focused on turning TRM’s voice, insights, and leadership perspective into compelling narratives that attract top talent. You’ll operate as a
high-autonomy individual contributor , responsible for both
creating best-in-class content and events
and
ensuring it reaches the right audiences
through effective distribution. This is not a coordination role—you will set the quality bar, ship quickly, and drive measurable impact. Impact you will have
Own end-to-end content creation: translate internal insights, policies, and happenings into head-turning campaigns that demonstrate our employer value proposition to prospective talent
Drive distribution strategy across paid, social, events, and partnerships to reach priority talent segments, leveraging a centralized Demand Generation and Ops architecture
Build and execute a repeatable content engine consistent with TRM’s master brand identity
Rapidly turn ideas into shipped outputs—content, events, and campaigns within defined timelines
Curate the right conference circuit for our engineering leadership to attend, speak and advertise at, project manage submission of white papers to secure speaking spots
Cultivate partnerships with external engineering thought leaders and produce community meetups — including speaker panels — that position TRM as a leading voice in the space.
Measure and iterate on performance (engagement, reach, pipeline impact) to continuously improve results
What we’re looking for
6–10+ years in content, brand, or growth marketing (ideally in high-growth or early-stage environments)
Proven ability to independently create high-quality content with strong narrative and voice
Experience tailoring brand messaging to targeted audiences; experience marketing to engineering communities a plus
Strong growth instincts and channel experience—knows how to distribute content effectively, not just create it
High ownership and velocity—able to operate with minimal oversight and ship consistently
Exceptional editorial judgment and taste (can distinguish great from average content)
Comfortable working directly with senior stakeholders and extracting insights quickly
Experience using AI tools/agents to accelerate workflows while maintaining quality
Operating rhythms
Work hours: Minimum 4-hour overlap with EST business hours
Communication: async-first with synchronous check-ins as needed
Learn about TRM Speed
Ship fast: from idea → published content in days, not weeks
Iterate quickly: review performance within 1 week and adjust
Maintain a high quality bar: every piece of content reflects TRM’s voice and standard
Focus on impact: prioritize efforts that drive measurable reach and talent pipeline
We are committed to providing reasonable accommodations to applicants with disabilities.
#J-18808-Ljbffr