
Account Manager
White Felt Events, Fort Worth, TX, United States
About White Felt Casino Events
White Felt Casino Events is the premier casino party rental company in the Dallas Fort Worth Metroplex. We specialize in high quality casino entertainment for corporate events, fundraisers, private parties, and large-scale activations.
Our reputation is built on exceptional service, strong venue partnerships, and consistent year-over-year growth. We work with many of the most respected venues, hotels, and event planners throughout Texas.
Position Overview
The Event Sales Coordinator is a sales-focused role responsible primarily for managing inbound event inquiries and generating repeat business from past customers.
Approximately 70% of this role focuses on inbound lead conversion and client rebookings, while 30% focuses on maintaining relationships with venues and event planners to support long-term referral growth.
This position manages event opportunities from initial inquiry through confirmed booking, ensuring accurate order details, strong communication, and seamless coordination with internal teams.
Success in this role requires:
Strong inbound sales conversion
Consistent follow-up with past clients
Organized CRM management
Professional relationship building with venues and planners
Key Responsibilities
Inbound Lead Management and Conversion as a primary focus
Respond to and convert inbound event inquiries from customers, venues, and partners.
Responsibilities include:
Responding promptly to inbound inquiries via phone, email, and website forms
Qualifying customer needs including event type, guest count, venue, and entertainment preferences
Presenting casino entertainment packages that match the clients event goals
Preparing and delivering quotes to prospective clients
Maintaining consistent follow-up until the event is confirmed or closed
Providing clear communication throughout the booking process
Client Relationship Management and Rebookings
Maintain relationships with past clients and encourage repeat bookings.
Responsibilities include:
Following up with past customers to generate repeat events
Maintaining relationships with corporate clients, event organizers, and returning customers
Identifying opportunities for annual events, recurring parties, or repeat bookings
Reaching out to previous clients ahead of typical event seasons to generate additional bookings
Venue and Event Planner Relationships (Secondary Focus)
Develop and maintain relationships with venues, hotels, and professional event planners.
Responsibilities include:
Maintaining communication with existing venue partners
Building new relationships with venues and planners in the local market
Attending venue walkthroughs, open houses, or networking events when beneficial
Positioning White Felt Casino Events as a trusted entertainment vendor
Encouraging referrals and repeat partnerships from venues
Sales Execution and Event Booking
Manage event opportunities from initial inquiry through confirmed booking.
Responsibilities include:
Guiding clients through the booking process
Confirming event logistics and entertainment selections
Identifying opportunities for upsells such as additional games or upgrades
Ensuring all event details are accurate prior to confirmation
CRM Management and Order Accuracy
Maintain accurate sales records within HubSpot to support operations and reporting.
Responsibilities include:
Managing all deals within HubSpot from inquiry through booked event
Entering and maintaining accurate event details including:
Event date, time, and location
Venue contact information
Game selections, quantities, and add-ons
Estimated guest count
Load-in and load-out timing requirements
Venue rules or special requests
Logging all inbound inquiries promptly
Maintaining clear notes, emails, and documentation within deal records
Using HubSpot tasks and reminders for follow-ups and repeat outreach
Reviewing deal accuracy prior to event execution to prevent fulfillment issues
Maintaining CRM hygiene to support reporting and forecasting
Event Coordination and On-Site Support
Support successful event execution by coordinating with internal teams.
Responsibilities include:
Communicating event details to operations and staffing teams
Ensuring information entered in HubSpot supports accurate event fulfillment
Attending select events to support client satisfaction and venue relationships
Representing White Felt Casino Events professionally on-site when needed
Key Performance Indicators
Success in this role will be measured by:
Inbound lead response time and conversion rate
Revenue generated from inbound leads
Revenue generated from repeat customers
Closed-won revenue and overall sales performance
Maintaining a
minimum close rate target of 65% CRM accuracy and deal hygiene Growth of repeat bookings and client retention Qualifications and Skills Strong sales and communication skills Ability to convert inbound leads into confirmed bookings Excellent relationship-building ability with clients and partners Experience in event sales, hospitality, or event planning preferred Highly organized with strong attention to detail Self-motivated and comfortable owning outcomes Ability to manage multiple deals simultaneously Experience using CRM systems (HubSpot preferred) Proficiency with standard office software Work Schedule and Expectations Full-Time, 50% Salary / 50% Commission Position Monday Friday 8:30 AM 5:00 PM (In-Office) Compensation OTE: $90,000 to $120,000 Employment Type - Full-Time, In-Office, Light Hybrid Additional expectations include: Occasional evenings or weekends for events or networking opportunities Responsiveness to inbound inquiries during business hours Monitoring and responding to urgent inbound inquiries after hours when necessary Maintaining consistent follow-up and outreach to support booking goals As a salaried role, this position is expected to operate with a professional level of ownership and flexibility to ensure successful event execution and client satisfaction. Benefits: Paid time off Health Insurance Work Location: In person
minimum close rate target of 65% CRM accuracy and deal hygiene Growth of repeat bookings and client retention Qualifications and Skills Strong sales and communication skills Ability to convert inbound leads into confirmed bookings Excellent relationship-building ability with clients and partners Experience in event sales, hospitality, or event planning preferred Highly organized with strong attention to detail Self-motivated and comfortable owning outcomes Ability to manage multiple deals simultaneously Experience using CRM systems (HubSpot preferred) Proficiency with standard office software Work Schedule and Expectations Full-Time, 50% Salary / 50% Commission Position Monday Friday 8:30 AM 5:00 PM (In-Office) Compensation OTE: $90,000 to $120,000 Employment Type - Full-Time, In-Office, Light Hybrid Additional expectations include: Occasional evenings or weekends for events or networking opportunities Responsiveness to inbound inquiries during business hours Monitoring and responding to urgent inbound inquiries after hours when necessary Maintaining consistent follow-up and outreach to support booking goals As a salaried role, this position is expected to operate with a professional level of ownership and flexibility to ensure successful event execution and client satisfaction. Benefits: Paid time off Health Insurance Work Location: In person