Senior Demand Generation Manager New York City
Alloy Inc., New York, NY, United States
Alloy helps solve the identity risk problem for companies that offer financial products by enabling them to outpace fraud and confidently serve more people around the world. Over 800 of the world’s largest financial institutions and fintechs turn to Alloy to take control of fraud, credit, and compliance risk, and grow with the clearest picture of their customers.
About the team
We’re looking for a highly capable demand generation operator to own campaign execution and performance across Alloy’s go-to-market segments, including banks, fintechs, and emerging markets.
As our marketing strategy becomes more segmented and sophisticated, we are looking to scale our execution velocity. This role exists to translate strategy into pipeline — building, launching, and optimizing multi‑channel campaigns that drive measurable revenue impact.
Reporting to the Director, Demand Generation, you’ll sit at the center of campaign activation, partnering with Marketing, Sales, Customer Success and RevOps to execute programs across lifecycle, paid, and digital channels. You’ll also leverage AI tools and workflows to accelerate execution, improve targeting, and drive more efficient, data‑informed decision making.
This is a hands‑on role for someone who is fluent in marketing automation, comfortable running multi‑channel programs, and motivated by improving pipeline performance — not just launching campaigns.
Alloy operates in a hybrid‑work environment. We look to foster collaboration and community by having our local employees onsite three days a week.
What you’ll be doing Own Campaign Execution Across Channels
Translate segment campaign strategy into multi‑channel execution plans across email, paid, webinars, website, and events
Launch and manage campaigns end‑to‑end, ensuring timelines, targeting, and assets are aligned
Operationalize pre‑ and post‑event and webinar programs in partnership with Field and Partner Marketing
Ensure consistent campaign tracking, tagging, and reporting in partnership with RevOps
Align with Sales and Customer Success to ensure strong campaign follow‑through
Leverage AI tools to accelerate campaign execution, including content iteration, audience targeting, and campaign setup
Build and Optimize Acquisition Programs
Design and execute segmented nurture programs based on persona, segment, funnel stage, and engagement signals
Drive acquisition performance across campaigns by optimizing targeting, messaging, channel mix, and conversion paths
Own performance of paid and digital channels (LinkedIn, Search, Reachdesk, and emerging programs) as part of integrated campaign strategy
Test and refine audience targeting, creative, and landing page alignment to improve conversion rates and cost per opportunity
Evaluate and pilot new acquisition channels (e.g., B2B media, newsletters, sponsorships)
Drive Funnel Performance
Monitor campaign and channel performance from lead to opportunity
Identify and address bottlenecks in conversion, engagement, and pipeline progression
Partner with RevOps to improve lead scoring, routing, attribution, and reporting accuracy
Use performance data to inform optimization decisions, budget recommendations, and future campaign strategy
Apply AI‑driven analysis and insights to identify trends, optimize conversion paths, and inform campaign and budget decisions
Who we’re looking for
6–9 years of experience in B2B SaaS demand generation, growth marketing, integrated marketing, or campaign management
Proven track record of owning and executing multi‑channel campaigns that drive pipeline
Hands‑on experience with marketing automation and CRM platforms (Marketo, SalesForce preferred), including building nurture programs and segmentation
Experience using AI tools (e.g., ChatGPT, Claude, Clay, and similar platforms) within demand generation workflows to scale campaign execution, optimization and improve performance
Strong experience managing and optimizing paid channels, especially LinkedIn (Google Search a plus)
Solid understanding of funnel metrics, conversion rates, and pipeline reporting
Ability to operate independently in a fast‑paced, cross‑functional environment
Highly organized, detail‑oriented, and comfortable managing multiple campaigns simultaneously
We're a lean team, so your impact will be felt immediately, and opportunities will grow as the company scales up. If this all sounds like a good fit for you, why not join us?
Alloy is committed to fair and equitable compensation practices. Below is the anticipated starting base compensation range for this role; however, pay may vary depending on job‑related knowledge, in‑demand skills, relevant experience, and/or geography. In addition to a competitive base salary, this position is also eligible for equity awards in the form of stock options (ISOs) as well as a competitive total benefits package. Your recruiter will be happy to walk you through the details and what compensation could look like for you specifically!
This position has a salary range $154,000 - $181,000
Benefits and Perks
Unlimited PTO and flexible work policy
Employee stock options
Medical, dental, vision plans with HSA (monthly employer contribution) and FSA options
401k with 100% match up to 4% of annual employee compensation
Eligible new parents receive 16 weeks of paid parental leave
Home office stipend for new employees
Annual Learning & Development annual stipend
Well‑being benefits including access to ClassPass, OneMedical, UrbanSitter, and Spring Health
Hybrid work environment: employees are expected to work Tuesdays through Thursdays from our HQ in Union Square, Manhattan. Tasty lunches catered from a variety of local restaurants and frequent employee‑organized cultural events contribute to our positive office energy. On Monday/Friday most employees Zoom into work from home while some take advantage of the quieter office.
Alloy is proud to be an equal‑opportunity workplace and employer. We’re committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status. We’re committed to an inclusive interview experience and provide reasonable accommodations to applicants with visible and invisible disabilities. We encourage applicants to share needed accommodations with their recruiter.
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About the team
We’re looking for a highly capable demand generation operator to own campaign execution and performance across Alloy’s go-to-market segments, including banks, fintechs, and emerging markets.
As our marketing strategy becomes more segmented and sophisticated, we are looking to scale our execution velocity. This role exists to translate strategy into pipeline — building, launching, and optimizing multi‑channel campaigns that drive measurable revenue impact.
Reporting to the Director, Demand Generation, you’ll sit at the center of campaign activation, partnering with Marketing, Sales, Customer Success and RevOps to execute programs across lifecycle, paid, and digital channels. You’ll also leverage AI tools and workflows to accelerate execution, improve targeting, and drive more efficient, data‑informed decision making.
This is a hands‑on role for someone who is fluent in marketing automation, comfortable running multi‑channel programs, and motivated by improving pipeline performance — not just launching campaigns.
Alloy operates in a hybrid‑work environment. We look to foster collaboration and community by having our local employees onsite three days a week.
What you’ll be doing Own Campaign Execution Across Channels
Translate segment campaign strategy into multi‑channel execution plans across email, paid, webinars, website, and events
Launch and manage campaigns end‑to‑end, ensuring timelines, targeting, and assets are aligned
Operationalize pre‑ and post‑event and webinar programs in partnership with Field and Partner Marketing
Ensure consistent campaign tracking, tagging, and reporting in partnership with RevOps
Align with Sales and Customer Success to ensure strong campaign follow‑through
Leverage AI tools to accelerate campaign execution, including content iteration, audience targeting, and campaign setup
Build and Optimize Acquisition Programs
Design and execute segmented nurture programs based on persona, segment, funnel stage, and engagement signals
Drive acquisition performance across campaigns by optimizing targeting, messaging, channel mix, and conversion paths
Own performance of paid and digital channels (LinkedIn, Search, Reachdesk, and emerging programs) as part of integrated campaign strategy
Test and refine audience targeting, creative, and landing page alignment to improve conversion rates and cost per opportunity
Evaluate and pilot new acquisition channels (e.g., B2B media, newsletters, sponsorships)
Drive Funnel Performance
Monitor campaign and channel performance from lead to opportunity
Identify and address bottlenecks in conversion, engagement, and pipeline progression
Partner with RevOps to improve lead scoring, routing, attribution, and reporting accuracy
Use performance data to inform optimization decisions, budget recommendations, and future campaign strategy
Apply AI‑driven analysis and insights to identify trends, optimize conversion paths, and inform campaign and budget decisions
Who we’re looking for
6–9 years of experience in B2B SaaS demand generation, growth marketing, integrated marketing, or campaign management
Proven track record of owning and executing multi‑channel campaigns that drive pipeline
Hands‑on experience with marketing automation and CRM platforms (Marketo, SalesForce preferred), including building nurture programs and segmentation
Experience using AI tools (e.g., ChatGPT, Claude, Clay, and similar platforms) within demand generation workflows to scale campaign execution, optimization and improve performance
Strong experience managing and optimizing paid channels, especially LinkedIn (Google Search a plus)
Solid understanding of funnel metrics, conversion rates, and pipeline reporting
Ability to operate independently in a fast‑paced, cross‑functional environment
Highly organized, detail‑oriented, and comfortable managing multiple campaigns simultaneously
We're a lean team, so your impact will be felt immediately, and opportunities will grow as the company scales up. If this all sounds like a good fit for you, why not join us?
Alloy is committed to fair and equitable compensation practices. Below is the anticipated starting base compensation range for this role; however, pay may vary depending on job‑related knowledge, in‑demand skills, relevant experience, and/or geography. In addition to a competitive base salary, this position is also eligible for equity awards in the form of stock options (ISOs) as well as a competitive total benefits package. Your recruiter will be happy to walk you through the details and what compensation could look like for you specifically!
This position has a salary range $154,000 - $181,000
Benefits and Perks
Unlimited PTO and flexible work policy
Employee stock options
Medical, dental, vision plans with HSA (monthly employer contribution) and FSA options
401k with 100% match up to 4% of annual employee compensation
Eligible new parents receive 16 weeks of paid parental leave
Home office stipend for new employees
Annual Learning & Development annual stipend
Well‑being benefits including access to ClassPass, OneMedical, UrbanSitter, and Spring Health
Hybrid work environment: employees are expected to work Tuesdays through Thursdays from our HQ in Union Square, Manhattan. Tasty lunches catered from a variety of local restaurants and frequent employee‑organized cultural events contribute to our positive office energy. On Monday/Friday most employees Zoom into work from home while some take advantage of the quieter office.
Alloy is proud to be an equal‑opportunity workplace and employer. We’re committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status. We’re committed to an inclusive interview experience and provide reasonable accommodations to applicants with visible and invisible disabilities. We encourage applicants to share needed accommodations with their recruiter.
#J-18808-Ljbffr