Product Marketing Manager
Trane Technologies, Independence, KS, United States
加入我们的使命！作为全球领先的建筑、住宅及交通领域舒适、可持续、高效气候解决方案的提供者，我们有责任将地球放在首位。对于我们来说特灵科技，以及通过我们的各项业务，包括特灵注册商标和Thermo King可持续发展不仅仅是我们的经营方式——它就是我们的事业。您是否敢于直面全球性挑战，发现具有深远影响的可能性？您是否希望为创造更美好的未来贡献力量？如果您的答案是肯定的，我们诚邀您加入我们，共同大胆挑战可持续世界的无限可能。
了解我们的福利为助您在工作与生活中蓬勃发展而设计。
我们勇敢前行。
工作地点 周一至周四，与同事在现场办公。周五可自主选择办公地点，根据工作需求灵活安排。
Job Summary The Solutions Marketing Manager will be responsible for developing and implementing comprehensive marketing plans to support the awareness and adoption of residential HVAC equipment and digital products. They will partner closely with equipment and digital product management teams and our Product Growth Teams from product inception to launch employing marketing strategies and tactics to reach target audiences. The Solutions Marketing Manager will also collaborate closely with cross-functional marketing teams, sales, insights and customer experience to align on metrics and design launch strategies to fulfill each product’s growth targets. This role requires strong institutional awareness, a technical aptitude, excellent communication and collaboration, and the ability to implement broad-reaching strategies with associates and customers. This Solutions Marketing Manager will further our Equipment and Digital technology adoption strategies in a dynamic HVAC market influencing both distribution, contractor and homeowner buying decisions.
What you will do:
Product Development Collaboration: Collaborate with digital products and equipment product management teams throughout the product development process to develop integrated marketing strategies that deliver on business growth goals.
Marketing Strategy Development: Develop and execute marketing strategies and plans that are aligned with the integrated marketing plan and strategic business goals to drive increased revenue for products and systems.
Value Proposition Articulation: Develop strong value propositions across the portfolio and effectively articulate Residential HVAC’s Digital Product and Equipment product value propositions to channel partners, sales teams, and dealers to drive adoption post-launch.
Metrics and Reporting: Identify and drive key metrics around product launch, adoption, and engagement. Measure and report on the effectiveness of marketing executions tied to business results, new product introductions, and account-level performance via established metrics and dashboards.
Commercialization: Ensure market activation and strong value proposition development of products and offerings through the value chain.
Optimization and Improvement: Lead optimization of product marketing plans by analyzing programs and recommending year-over-year improvement plans.
Competitor Analysis: Monitor and understand competitors' offerings and positioning, including product, placement, messaging, and digital strategies.
Relationship Cultivation: Cultivate strong relationships within marketing, customer experience, product management, sales, partners, and other areas of the organization. Support a 2-way feedback loop and accelerate adoption across dealers and homeowners.
What you will bring:
Minimum 10-15 years of integrated marketing experience preferred
Bachelor’s degree in business, marketing or similar
Exceptional people and communication skills, creativity and team leadership
Knowledge of marketing strategy and execution in a complex (matrix) business environment
Experience in working with an agile product development process
Deep understanding of marketing and adoption metrics
A track record of delivering outstanding tangible results in a high performance environment
30% Travel within the US; May be greater seasonally
Key Competencies:
Growth oriented marketing leader with strong business acumen
Communicates effectively, both verbally and in writing with customers, teammates and stakeholders
Strong relationship building skills with the ability to influence/inspire (highly collaborative)
Strong customer focus with the desire to engage directly and regularly with customers through both virtual and in person presentations and events
Ability to think outside the box, innovate, take risks, and implement progressive, balanced solutions by pushing boundaries
Strategic thinker with proven ability to deliver measurable results
Ability to analyze and interpret data, solve practical problems and make recommendations for improved ROI
Ability to handle a wide variety of projects and thrive in a fast-paced environment
Detail-oriented, organized, self-starter, with an ability to prioritize workload
年度基本薪资范围或小时基本工资范围 $97,406.66 - $135,834.99
薪酬类型 薪资
符合激励资格 Yes
符合销售佣金资格 No
免责声明 我们致力于为该职位提供具有竞争力的薪酬，并根据多种因素进行定制。实际薪酬将取决于资历、绩效、地理位置、学历、经验、出差要求以及工会归属等因素。我们的薪酬范围通常以该国家的全国平均水平为基础。此外，福利待遇可能会因地区、业务归属、工会参与以及员工身份的不同而有所差异。
安全敏感岗位 No
公司将某些岗位指定为安全敏感岗位。安全敏感岗位可能要求您通过额外的药物筛查。此岗位为安全敏感岗位：
我们提供具有竞争力的薪酬以及全面的福利和项目。我们是一个机会均等的雇主，所有符合条件的申请者均会被公平考虑录用，无论其种族、肤色、宗教、性别、性取向、性别认同、国籍、孕期、年龄、婚姻状况、残疾、受保护退伍军人身份或任何受法律保护的身份。
#J-18808-Ljbffr
了解我们的福利为助您在工作与生活中蓬勃发展而设计。
我们勇敢前行。
工作地点 周一至周四，与同事在现场办公。周五可自主选择办公地点，根据工作需求灵活安排。
Job Summary The Solutions Marketing Manager will be responsible for developing and implementing comprehensive marketing plans to support the awareness and adoption of residential HVAC equipment and digital products. They will partner closely with equipment and digital product management teams and our Product Growth Teams from product inception to launch employing marketing strategies and tactics to reach target audiences. The Solutions Marketing Manager will also collaborate closely with cross-functional marketing teams, sales, insights and customer experience to align on metrics and design launch strategies to fulfill each product’s growth targets. This role requires strong institutional awareness, a technical aptitude, excellent communication and collaboration, and the ability to implement broad-reaching strategies with associates and customers. This Solutions Marketing Manager will further our Equipment and Digital technology adoption strategies in a dynamic HVAC market influencing both distribution, contractor and homeowner buying decisions.
What you will do:
Product Development Collaboration: Collaborate with digital products and equipment product management teams throughout the product development process to develop integrated marketing strategies that deliver on business growth goals.
Marketing Strategy Development: Develop and execute marketing strategies and plans that are aligned with the integrated marketing plan and strategic business goals to drive increased revenue for products and systems.
Value Proposition Articulation: Develop strong value propositions across the portfolio and effectively articulate Residential HVAC’s Digital Product and Equipment product value propositions to channel partners, sales teams, and dealers to drive adoption post-launch.
Metrics and Reporting: Identify and drive key metrics around product launch, adoption, and engagement. Measure and report on the effectiveness of marketing executions tied to business results, new product introductions, and account-level performance via established metrics and dashboards.
Commercialization: Ensure market activation and strong value proposition development of products and offerings through the value chain.
Optimization and Improvement: Lead optimization of product marketing plans by analyzing programs and recommending year-over-year improvement plans.
Competitor Analysis: Monitor and understand competitors' offerings and positioning, including product, placement, messaging, and digital strategies.
Relationship Cultivation: Cultivate strong relationships within marketing, customer experience, product management, sales, partners, and other areas of the organization. Support a 2-way feedback loop and accelerate adoption across dealers and homeowners.
What you will bring:
Minimum 10-15 years of integrated marketing experience preferred
Bachelor’s degree in business, marketing or similar
Exceptional people and communication skills, creativity and team leadership
Knowledge of marketing strategy and execution in a complex (matrix) business environment
Experience in working with an agile product development process
Deep understanding of marketing and adoption metrics
A track record of delivering outstanding tangible results in a high performance environment
30% Travel within the US; May be greater seasonally
Key Competencies:
Growth oriented marketing leader with strong business acumen
Communicates effectively, both verbally and in writing with customers, teammates and stakeholders
Strong relationship building skills with the ability to influence/inspire (highly collaborative)
Strong customer focus with the desire to engage directly and regularly with customers through both virtual and in person presentations and events
Ability to think outside the box, innovate, take risks, and implement progressive, balanced solutions by pushing boundaries
Strategic thinker with proven ability to deliver measurable results
Ability to analyze and interpret data, solve practical problems and make recommendations for improved ROI
Ability to handle a wide variety of projects and thrive in a fast-paced environment
Detail-oriented, organized, self-starter, with an ability to prioritize workload
年度基本薪资范围或小时基本工资范围 $97,406.66 - $135,834.99
薪酬类型 薪资
符合激励资格 Yes
符合销售佣金资格 No
免责声明 我们致力于为该职位提供具有竞争力的薪酬，并根据多种因素进行定制。实际薪酬将取决于资历、绩效、地理位置、学历、经验、出差要求以及工会归属等因素。我们的薪酬范围通常以该国家的全国平均水平为基础。此外，福利待遇可能会因地区、业务归属、工会参与以及员工身份的不同而有所差异。
安全敏感岗位 No
公司将某些岗位指定为安全敏感岗位。安全敏感岗位可能要求您通过额外的药物筛查。此岗位为安全敏感岗位：
我们提供具有竞争力的薪酬以及全面的福利和项目。我们是一个机会均等的雇主，所有符合条件的申请者均会被公平考虑录用，无论其种族、肤色、宗教、性别、性取向、性别认同、国籍、孕期、年龄、婚姻状况、残疾、受保护退伍军人身份或任何受法律保护的身份。
#J-18808-Ljbffr