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Product Marketing Manager

emPath Lab, San Francisco, CA, United States


Product Marketing Manager for a Hyper-Growth Vertical SaaS Company in Hotel Tech Locations: APAC/EMEA | London/Barcelona/Amsterdam)

About the Opportunity We are partnering with

multiple fast-scaling vertical SaaS companies

that are in the hyper-growth phase, backed by top-tier investors. These companies are transforming their industries through AI-driven and sector-specific SaaS platforms.

We are looking for a

Senior Product Marketing Managers

to own and drive

go-to-market (GTM) strategy , shaping how products are positioned, launched, and adopted in key markets. The ideal candidate will have B2B SaaS experience at early stage startups.

Own and execute

EMEA & APAC go-to-market plans

for launches, features, and major releases, translating global strategy into region-specific execution.

Build

localized product positioning and messaging

(value props, narratives, pain-point-led messaging) tailored to hoteliers/guests across key countries.

Serve as the

regional market and customer expert , covering hospitality-tech trends, buyer needs, competitive landscape, and regulatory considerations.

Lead

sales and CS enablement

by creating and localizing collateral (decks, case studies, battlecards) and delivering training that helps teams win and retain business.

Drive

performance and iteration

by partnering on regional campaigns/content/events and using competitive intel + data to measure impact (pipeline, adoption) and feed insights into the roadmap.

5-8+ years of progressive experience in Product Marketing with a significant focus on or experience in the EMEA and/or APAC markets.

Has B2B SaaS experience at early stage startups.

Exceptional communicator (written + verbal) with strong storytelling and presentation skills.

Strong analytical skills, with the ability to interpret market data, campaign performance, and competitive intelligence to make strategic recommendations.

Experienced in managing large, complex projects under tight deadlines.

Strong collaborator, able to influence and partner across Product, Sales, Customer Success, and Executive teams.

Natural leader with mentoring or people management experience.

Background in vertical SaaS, hospitality tech, or travel tech is a plus.

Proven track record of successfully launching and growing products in diverse international markets, including developing localized GTM strategies.

Bachelor's degree in Marketing, Business, or a related field (Master's Degree is a bonus)

Bonus and/or equity opportunities available.

Comprehensive benefits, professional development support, and flexible hybrid working.

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