Senior Paid Media Specialist
Inside Higher Ed, Providence, RI, United States
About Brown
Brown University is a leading research university distinct for its student‑centered learning and deep sense of purpose. Our students, faculty and staff are driven by the idea that their work will have an impact in the world.
About The Opportunity Brown University's School of Professional Studies (SPS) brings a Brown education to new audiences of learners: those focused on the development of skills and a breadth of knowledge necessary for professional success and leadership. We leverage Brown's intellectual centers of excellence, rigorous teaching, and developmental approach to learning in a range of programs, including serving students outside of traditional degree programs. We partner with Brown departments, centers, institutes, and schools to develop degree and non‑degree programs, and to support the recruitment, retention, and placement success of master’s students, including traditional, non‑traditional, and professional students.
Responsibilities The Senior Paid Media Strategist leads the strategy, execution, and performance optimization of paid advertising initiatives across a broad and expanding portfolio of master’s, certificate, and executive education programs. Reporting to the Director of Marketing and Communications, the strategist owns the paid media function for the program portfolio in support of enrollment goals, including campaign planning, budget management, ongoing optimization and reporting. The role partners closely with team members to develop high‑performing creative and messaging and ensures accurate tracking, attribution and data integrity.
A core focus of the role is translating campaign data into actionable insights. The strategist develops, maintains, and evolves KPI‑driven dashboards and delivers clear, data‑informed recommendations to program leadership to continuously improve outcomes.
Qualifications Required
Bachelor's degree in marketing, communications, advertising, or a related field, or an equivalent combination of education and experience.
Minimum 5‑7 years of paid media or performance marketing experience.
Demonstrated experience managing multi‑channel campaigns and budgets at scale.
Expertise with platforms such as Google, Meta, LinkedIn, and Reddit.
Strong fluency in analytics tools (Tableau, GA4, platform dashboards).
Experience leveraging CRM systems (e.g., Slate, Salesforce) for attribution and funnel analysis.
Excellent written and verbal communication skills.
Ability to manage multiple priorities in a fast‑paced environment.
Experience designing and evaluating A/B testing initiatives.
Preferred
Experience in higher education marketing, graduate and/or professional education.
Agency or agency‑side experience a plus.
Familiarity with accessibility considerations for digital content.
Experience utilizing Adobe Express or other web‑based design software.
Familiarity with project management tools and workflow.
Salary Grade 10
Benefits Of Working At Brown Information on the Benefits of Working at Brown can be found here.
Additional Information Applicants are asked to include a resume and cover letter. All offers of employment are contingent upon the successful completion of a background check. Remote candidates in states where Brown is registered to work may be considered. This position requires work at the Master’s Ceremony, which takes place over the Memorial Day weekend.
EEO Statement Brown University provides equal opportunity and prohibits discrimination, harassment and retaliation based upon a person's race, color, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation, gender identity, gender expression, or any other characteristic protected under applicable law, in the administration of its policies, programs, and activities. The University recognizes and rewards individuals on the basis of qualifications and performance. The University maintains certain affirmative action programs in compliance with applicable law.
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About The Opportunity Brown University's School of Professional Studies (SPS) brings a Brown education to new audiences of learners: those focused on the development of skills and a breadth of knowledge necessary for professional success and leadership. We leverage Brown's intellectual centers of excellence, rigorous teaching, and developmental approach to learning in a range of programs, including serving students outside of traditional degree programs. We partner with Brown departments, centers, institutes, and schools to develop degree and non‑degree programs, and to support the recruitment, retention, and placement success of master’s students, including traditional, non‑traditional, and professional students.
Responsibilities The Senior Paid Media Strategist leads the strategy, execution, and performance optimization of paid advertising initiatives across a broad and expanding portfolio of master’s, certificate, and executive education programs. Reporting to the Director of Marketing and Communications, the strategist owns the paid media function for the program portfolio in support of enrollment goals, including campaign planning, budget management, ongoing optimization and reporting. The role partners closely with team members to develop high‑performing creative and messaging and ensures accurate tracking, attribution and data integrity.
A core focus of the role is translating campaign data into actionable insights. The strategist develops, maintains, and evolves KPI‑driven dashboards and delivers clear, data‑informed recommendations to program leadership to continuously improve outcomes.
Qualifications Required
Bachelor's degree in marketing, communications, advertising, or a related field, or an equivalent combination of education and experience.
Minimum 5‑7 years of paid media or performance marketing experience.
Demonstrated experience managing multi‑channel campaigns and budgets at scale.
Expertise with platforms such as Google, Meta, LinkedIn, and Reddit.
Strong fluency in analytics tools (Tableau, GA4, platform dashboards).
Experience leveraging CRM systems (e.g., Slate, Salesforce) for attribution and funnel analysis.
Excellent written and verbal communication skills.
Ability to manage multiple priorities in a fast‑paced environment.
Experience designing and evaluating A/B testing initiatives.
Preferred
Experience in higher education marketing, graduate and/or professional education.
Agency or agency‑side experience a plus.
Familiarity with accessibility considerations for digital content.
Experience utilizing Adobe Express or other web‑based design software.
Familiarity with project management tools and workflow.
Salary Grade 10
Benefits Of Working At Brown Information on the Benefits of Working at Brown can be found here.
Additional Information Applicants are asked to include a resume and cover letter. All offers of employment are contingent upon the successful completion of a background check. Remote candidates in states where Brown is registered to work may be considered. This position requires work at the Master’s Ceremony, which takes place over the Memorial Day weekend.
EEO Statement Brown University provides equal opportunity and prohibits discrimination, harassment and retaliation based upon a person's race, color, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation, gender identity, gender expression, or any other characteristic protected under applicable law, in the administration of its policies, programs, and activities. The University recognizes and rewards individuals on the basis of qualifications and performance. The University maintains certain affirmative action programs in compliance with applicable law.
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