Associate Director, Experience Strategy (Freelance, CRM Focused)
Saatchiwellness, New York, NY, United States
Company description
For decades, Saatchi & Saatchi Wellness has provided consumer and professional marketing, strategic consulting, and medical education to pharmaceutical and wellness brands. Our mission is to inspire a healthier, happier, well-er world through award-winning work.
If you google us (which you may have done already), you’ll see that spreading wellness is literally our mission. We don’t just talk about making your well-being the most important thing, we mean it. Having a flexible hybrid-work policy, plentiful time off, and colleagues who want you to do well are all part of the gig. Oh, and of course the opportunity to work on some of the good‑vibiest campaigns on the planet with very caring, very resourceful people. So, if you’re a rockstar writer, aspiring strategist, jill—or jack—of all trades, or just an all-around nice person, let’s chat.
Overview Saatchi & Saatchi Wellness is looking for an Associate Director, Experience Strategy.
Are you an innovative Experience Strategist who’s keen to apply your talent to the health and wellness space? Would you like to work in one of the fast growing and most innovative therapeutic categories? Would you like to be part of the largest healthcare communications network in the world? Do you believe in challenging convention and pushing for new ways to look at things? Do you enjoy working in a collaborative, fast-paced environment? Do you have a passion for inspiring and nurturing great ideas? If so, then this could be the perfect opportunity for you.
Responsibilities
Developing strong client relationships as a key strategic and business partner
Guiding the experience strategic direction in relation to our clients’ brand development and marketing approach
Gaining a deep, holistic understanding of client business objectives, challenges, threats, and opportunities
Developing a deep understanding of customer wants, needs, and behaviors across the full journey (awareness > trial > continuation)
Leading
CRM and engagement strategy , including lifecycle planning, segmentation, and personalized customer journeys
Driving
Next Best Action / Next Best Engagement frameworks
across channels
Collaborating cross-functionally with creative, account, strategy, medical, and analytics teams
Developing POVs around business-critical issues and emerging trends
Mining insights that inform communication, marketing, and experience strategies
Developing inspiring tactical project briefs
Translating business and data insights into strategies and tactics
Leading internal brainstorms and client workshops
Participating in new business pitches
Leading the tactical planning process from ideation through final client presentation
Skills / Experience Required
4–6+ years of HCP marketing experience preferred
Strong experience in
CRM strategy (required) , including:
Journey-based engagement planning
Segmentation and targeting
Omnichannel / lifecycle strategy
Personalization and triggered communications
Key Experiences
Project Brief Development
Tactical Planning
Journey Mapping
Content and Tactical Mapping
Ecosystem development
Data Analysis and Storytelling
CRM Strategy Planning
Next Best Action / Engagement Strategy
Field Force Activations
Ability to become deeply immersed in client business (commercial + clinical/scientific)
Ability to build strong client relationships and trust
Rounded competency across experience strategy and engagement planning
Core Capabilities
Creative thinker
Strong storytelling (data + insights)
Ability to simplify complex concepts
Strong analytical skills
Presence & Personality
Excellent communication skills (written and verbal)
Strong client presence and collaboration style
Collaborative approach
Leadership skills
Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $39.05- $62.49 hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/02/2026.
#LI-JC2
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If you google us (which you may have done already), you’ll see that spreading wellness is literally our mission. We don’t just talk about making your well-being the most important thing, we mean it. Having a flexible hybrid-work policy, plentiful time off, and colleagues who want you to do well are all part of the gig. Oh, and of course the opportunity to work on some of the good‑vibiest campaigns on the planet with very caring, very resourceful people. So, if you’re a rockstar writer, aspiring strategist, jill—or jack—of all trades, or just an all-around nice person, let’s chat.
Overview Saatchi & Saatchi Wellness is looking for an Associate Director, Experience Strategy.
Are you an innovative Experience Strategist who’s keen to apply your talent to the health and wellness space? Would you like to work in one of the fast growing and most innovative therapeutic categories? Would you like to be part of the largest healthcare communications network in the world? Do you believe in challenging convention and pushing for new ways to look at things? Do you enjoy working in a collaborative, fast-paced environment? Do you have a passion for inspiring and nurturing great ideas? If so, then this could be the perfect opportunity for you.
Responsibilities
Developing strong client relationships as a key strategic and business partner
Guiding the experience strategic direction in relation to our clients’ brand development and marketing approach
Gaining a deep, holistic understanding of client business objectives, challenges, threats, and opportunities
Developing a deep understanding of customer wants, needs, and behaviors across the full journey (awareness > trial > continuation)
Leading
CRM and engagement strategy , including lifecycle planning, segmentation, and personalized customer journeys
Driving
Next Best Action / Next Best Engagement frameworks
across channels
Collaborating cross-functionally with creative, account, strategy, medical, and analytics teams
Developing POVs around business-critical issues and emerging trends
Mining insights that inform communication, marketing, and experience strategies
Developing inspiring tactical project briefs
Translating business and data insights into strategies and tactics
Leading internal brainstorms and client workshops
Participating in new business pitches
Leading the tactical planning process from ideation through final client presentation
Skills / Experience Required
4–6+ years of HCP marketing experience preferred
Strong experience in
CRM strategy (required) , including:
Journey-based engagement planning
Segmentation and targeting
Omnichannel / lifecycle strategy
Personalization and triggered communications
Key Experiences
Project Brief Development
Tactical Planning
Journey Mapping
Content and Tactical Mapping
Ecosystem development
Data Analysis and Storytelling
CRM Strategy Planning
Next Best Action / Engagement Strategy
Field Force Activations
Ability to become deeply immersed in client business (commercial + clinical/scientific)
Ability to build strong client relationships and trust
Rounded competency across experience strategy and engagement planning
Core Capabilities
Creative thinker
Strong storytelling (data + insights)
Ability to simplify complex concepts
Strong analytical skills
Presence & Personality
Excellent communication skills (written and verbal)
Strong client presence and collaboration style
Collaborative approach
Leadership skills
Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $39.05- $62.49 hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/02/2026.
#LI-JC2
#J-18808-Ljbffr