Social Media Strategist & Content Producer
Estrella MediaCo Inc, New York, NY, United States
Social Media Strategist & Content Producer
Full Time Professional New York, NY, US
6 days ago Requisition ID: 1364
Salary Range: $70,000.00 To $70,000.00 Annually
Brands:
HOT 97 (WQHT) & WBLS (WLIB) Company:
MediaCo Location:
New York, NY (Hybrid – 4 Days On-Site) Employment Type:
Full-Time Compensation:
$70,000 annually
About the Role MediaCo is seeking a
tech-forward, culturally fluent Social Media Strategist & Content Producer
to join our team full‑time at our New York City headquarters. This is a high‑impact, hands‑on role for a digital‑first storyteller who thrives at the intersection of music, media, culture, and technology.
This position follows a
hybrid work model , with
four days per week required on‑site
at our Manhattan headquarters. You’ll be embedded in the daily energy of
HOT 97 and WBLS , helping translate iconic radio moments into compelling, always‑on digital content.
This role blends editorial judgment, short‑form video strategy, analytics, and
AI‑powered production workflows
to reach new audiences, deepen community connections, and keep our brands leading the cultural conversation.
Why You’ll Love This Role
Work With Iconic Brands:
Help shape the digital presence of
HOT 97 and WBLS , two of the most influential voices in Hip‑Hop, R&B, and New York culture.
Culture Happens Here:
Your work will live at the center of music, media, and real‑time cultural moments—often as they’re unfolding.
Hybrid Flexibility:
Enjoy the balance of a hybrid schedule while still being deeply connected to the heartbeat of our studios and teams.
Creative Freedom Meets Strategy:
You’ll have room to experiment with formats, test ideas, and innovate—backed by data and strong brand vision.
Hands‑On Access:
Collaborate directly with legendary on‑air talent, artists, and creators, capturing behind‑the‑scenes moments few get to see.
AI‑Forward Environment:
This role embraces modern production tools, giving you the opportunity to help define how AI enhances media workflows.
Fast‑Paced & Never Boring:
From live broadcasts and major events to viral trends and breaking moments, no two days are the same.
Real Impact:
Your work will reach millions, playing a key role in how iconic radio brands connect with the next generation of fans.
What You’ll Do
Plan and execute cross‑platform social strategies across Instagram, TikTok, YouTube, X (Twitter), and owned web channels.
Align daily content with larger brand initiatives, programming priorities, and cultural moments.
AI‑Powered Content Production
Leverage AI tools (ChatGPT, Claude, CapCut, KlingAI, Descript, Canva AI, Runway, etc.) to accelerate ideation, editing, optimization, and scale.
Experiment with emerging tools and workflows to continuously improve creative output.
Short‑Form & Repurposed Content
Transform long‑form interviews, studio sessions, archives, and live broadcasts into Shorts, Reels, clips, carousels, and memes.
Maintain high editorial and visual standards while moving quickly.
On‑Site Content Capture
Work daily from our Manhattan studios to capture real‑time, behind‑the‑scenes, and in‑the‑moment content.
Support live moments and spontaneous opportunities with quick turnaround content.
Trend & Culture Spotting
Identify emerging platform trends, cultural conversations, and audience behaviors.
Pitch and execute timely content that keeps our brands culturally relevant.
Analytics & Optimization
Track performance using platform analytics and insights tools.
Apply data learnings to refine content formats, cadence, and strategy.
Partner with creative, video, programming, and marketing teams on campaigns, events, and original content launches.
What We’re Looking For
Ability to work a
hybrid schedule with four required on‑site days per week
in New York City.
3+ years of experience in social media strategy or digital content production, preferably within music, media, or entertainment.
Expert understanding of short‑form video platforms and audience‑first storytelling.
Demonstrated experience integrating AI tools into creative workflows.
Deep knowledge of Hip‑Hop, R&B, and New York City culture.
Comfort working in a fast‑paced, live‑broadcast environment.
Full‑time, exempt position.
Hybrid role based in New York, NY (four days on‑site required).
Eligible for MediaCo’s full‑time benefits package (details shared during the interview process).
#J-18808-Ljbffr
6 days ago Requisition ID: 1364
Salary Range: $70,000.00 To $70,000.00 Annually
Brands:
HOT 97 (WQHT) & WBLS (WLIB) Company:
MediaCo Location:
New York, NY (Hybrid – 4 Days On-Site) Employment Type:
Full-Time Compensation:
$70,000 annually
About the Role MediaCo is seeking a
tech-forward, culturally fluent Social Media Strategist & Content Producer
to join our team full‑time at our New York City headquarters. This is a high‑impact, hands‑on role for a digital‑first storyteller who thrives at the intersection of music, media, culture, and technology.
This position follows a
hybrid work model , with
four days per week required on‑site
at our Manhattan headquarters. You’ll be embedded in the daily energy of
HOT 97 and WBLS , helping translate iconic radio moments into compelling, always‑on digital content.
This role blends editorial judgment, short‑form video strategy, analytics, and
AI‑powered production workflows
to reach new audiences, deepen community connections, and keep our brands leading the cultural conversation.
Why You’ll Love This Role
Work With Iconic Brands:
Help shape the digital presence of
HOT 97 and WBLS , two of the most influential voices in Hip‑Hop, R&B, and New York culture.
Culture Happens Here:
Your work will live at the center of music, media, and real‑time cultural moments—often as they’re unfolding.
Hybrid Flexibility:
Enjoy the balance of a hybrid schedule while still being deeply connected to the heartbeat of our studios and teams.
Creative Freedom Meets Strategy:
You’ll have room to experiment with formats, test ideas, and innovate—backed by data and strong brand vision.
Hands‑On Access:
Collaborate directly with legendary on‑air talent, artists, and creators, capturing behind‑the‑scenes moments few get to see.
AI‑Forward Environment:
This role embraces modern production tools, giving you the opportunity to help define how AI enhances media workflows.
Fast‑Paced & Never Boring:
From live broadcasts and major events to viral trends and breaking moments, no two days are the same.
Real Impact:
Your work will reach millions, playing a key role in how iconic radio brands connect with the next generation of fans.
What You’ll Do
Plan and execute cross‑platform social strategies across Instagram, TikTok, YouTube, X (Twitter), and owned web channels.
Align daily content with larger brand initiatives, programming priorities, and cultural moments.
AI‑Powered Content Production
Leverage AI tools (ChatGPT, Claude, CapCut, KlingAI, Descript, Canva AI, Runway, etc.) to accelerate ideation, editing, optimization, and scale.
Experiment with emerging tools and workflows to continuously improve creative output.
Short‑Form & Repurposed Content
Transform long‑form interviews, studio sessions, archives, and live broadcasts into Shorts, Reels, clips, carousels, and memes.
Maintain high editorial and visual standards while moving quickly.
On‑Site Content Capture
Work daily from our Manhattan studios to capture real‑time, behind‑the‑scenes, and in‑the‑moment content.
Support live moments and spontaneous opportunities with quick turnaround content.
Trend & Culture Spotting
Identify emerging platform trends, cultural conversations, and audience behaviors.
Pitch and execute timely content that keeps our brands culturally relevant.
Analytics & Optimization
Track performance using platform analytics and insights tools.
Apply data learnings to refine content formats, cadence, and strategy.
Partner with creative, video, programming, and marketing teams on campaigns, events, and original content launches.
What We’re Looking For
Ability to work a
hybrid schedule with four required on‑site days per week
in New York City.
3+ years of experience in social media strategy or digital content production, preferably within music, media, or entertainment.
Expert understanding of short‑form video platforms and audience‑first storytelling.
Demonstrated experience integrating AI tools into creative workflows.
Deep knowledge of Hip‑Hop, R&B, and New York City culture.
Comfort working in a fast‑paced, live‑broadcast environment.
Full‑time, exempt position.
Hybrid role based in New York, NY (four days on‑site required).
Eligible for MediaCo’s full‑time benefits package (details shared during the interview process).
#J-18808-Ljbffr