Senior Media Buyer, Programmatic & Native Job at Gen Digital Inc. in New York

Job Title Senior Media Buyer, Programmatic & Native About the Role We’re looking for a strategic, hands‑on media buyer to help accelerate our growth across Native and Programmatic. As we prepare to launch multiple new lines of business over the next 6–12 months, this role will be instrumental in onboarding new partners, piloting campaigns, testing new approaches, and scaling what works. You’ll work directly with our Head of Digital Media and internal cross‑functional teams to execute buys across multiple DSPs and native ad platforms. If you thrive in fast‑moving environments, enjoy building programs from the ground up, and are motivated by hitting clear performance and revenue goals, this is the role for you. Key Responsibilities Plan, execute, and optimize campaigns across multiple DSPs (e.g., DV360, Yahoo DSP) and native ad platforms (e.g., Taboola, Outbrain) with a clear focus on hitting performance and revenue targets. Own revenue growth across assigned channels, taking new initiatives from testing to scaled, material revenue impact. Leverage AI and automation tools to drive smarter optimization, faster insights, and continuous performance improvements. Pilot new lines of business and offers, managing campaigns end‑to‑end and rapidly iterating from initial tests to scalable, revenue‑generating programs. Optimize toward core business KPIs (Revenue, GPM, CAC, CPA) through data‑driven bidding, segmentation, and supply strategy. Collaborate with compliance, product, and analytics teams to ensure campaigns align with brand standards and vertical‑specific requirements. Leverage first‑party and third‑party data to build high‑performing targeting and retargeting strategies. Monitor, analyze, and communicate performance trends regularly, identifying opportunities to expand and scale successful initiatives. Stay current on programmatic and native platform updates, identifying new opportunities to improve performance and scale. About You Experience 3–5+ years of hands‑on media buying experience across DSPs (DV360, StackAdapt, Yahoo DSP, etc.) and native ads (Taboola and Outbrain), ideally in performance‑driven or financial categories. Proven success managing $250K+ in monthly spend with a focus on measurable outcomes (e.g., ROAS, CPA, GPM). Skills Deep understanding of audience targeting, optimization, and data integrations to improve campaign efficiency and scale. Willingness to take calculated risks, test unconventional ideas, and move quickly based on performance data. Experience with Dynamic Creative Optimization (DCO) and creative testing methodologies. Analytical mindset with proficiency in Google Analytics, Tableau, Looker, and platform reporting. Strong communicator who can translate data into actionable insights and partner effectively with internal stakeholders. Personal Attributes Self‑starter who thrives in fast‑paced, growth‑oriented environments and is motivated by clear goals, accountability, and measurable wins. Fast‑paced & Adaptable: Able to pivot quickly as platforms, algorithms, and market conditions change—maintaining performance while navigating ambiguity. Resilient & Results‑Focused: Stays focused and motivated through volatility, performance swings, and aggressive goals, using setbacks as learning opportunities. Location New York City (Onsite 3 days per week) Compensation The annual base salary for this position is expected to be between $160,000 to $175,000. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role. #J-18808-Ljbffr