Vice President, Digital Marketing
Burford Capital LLC, New York, NY, United States
Burford Capital is the leading global finance and asset management firm focused on law. Its businesses include litigation finance, risk management, asset recovery and a wide range of legal finance and advisory activities. Burford is publicly traded on the New York Stock Exchange (NYSE: BUR) and the London Stock Exchange (LSE: BUR), and it works with companies and law firms around the world from its principal offices in New York, London, Chicago, Washington, Singapore, and Dubai.
Burford Capital is seeking a Vice President of Digital Marketing to lead the firm’s digital marketing efforts across channels and the digital customer journey.
This role is responsible for developing and executing integrated digital marketing programs that enhance market visibility, deepen audience engagement and support lead generation and conversion in complex, long-cycle B2B markets. The position oversees digital channels including paid, organic and owned platforms as well as website experience and marketing automation activation, ensuring that Burford’s digital presence operates as a cohesive and high‑performing growth engine.
This is a hands‑on leadership role for a commercially minded digital marketer who can translate strategic priorities into effective execution, optimize performance over time and bring best‑practice thinking to website experience and customer journey design.
The base compensation range for this role is $160,000 – $175,000. Burford also pays a discretionary annual bonus and provides welcoming Restricted Stock Units to all full‑time employees.
Burford Capital is the largest and most experienced provider of commercial finance to the legal sector in the world, with a core expertise in identifying and optimizing the value of legal assets for companies and law firms. Since its founding in 2009, Burford has worked with hundreds of law firms and corporations, including 94 of the AmLaw 100 and 92 of the Global 100 largest law firms. Our team has grown from five people at the end of 2009 to over 150 people today, including over 45 lawyers.
Burford possesses the resources and expertise of a large company while retaining the flexibility and creativity of a start‑up. Team members are smart, creative, collaborative, curious, and confident. Everyone rolls up their sleeves to perform and engage collectively for the overall success of the business. Burford values rigorous thinking, clear communication, and efficient execution. Burford is an “always on” environment in which everyone needs to be accessible by email when outside the office, including during evenings and weekends.
Burford pays base salaries consistent with the financial services industry and favors incentive compensation to reward performance. Burford provides competitive health care benefits and a 401(k) matching program. Burford Capital is committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, whether or not they have a disability.
Position Requirements
Develop and execute digital marketing strategies aligned with regional and practice‑growth priorities
Translate strategic objectives into channel plans across paid, organic and owned platforms
Identify opportunities to improve digital performance, visibility and engagement across priority audiences
Website Experience & Customer Journey
Own the strategic direction and continuous optimization of Burford’s website as a core marketing and conversion platform
Lead the design and evolution of end‑to‑end digital customer journeys from initial engagement through conversion and nurture
Provide subject‑matter expertise and best‑practice guidance on website structure, user experience and conversion pathways in partnership with the CMO and Regional Marketing Strategy leads
Drive conversion‑rate optimization initiatives including landing page strategy, user flows and testing programs
Campaign Execution & Programs
Design and execute digital components of integrated marketing campaigns
Translate regional and corporate campaign objectives into coordinated digital programs across paid media, web, email and social media
Establish scalable campaign frameworks, testing cadences and optimization routines
Ensure consistent, high‑quality execution and performance across digital programs
Marketo & Digital Activation
Own Marketo as a campaign activation platform, defining requirements and overseeing execution delivered through internal and external marketing operations resources
Develop and manage campaign workflows, segmentation and nurture programs to support marketing initiatives
Partner with marketing operations support on lead lifecycle alignment and scoring frameworks
Oversee agency execution for email marketing programs, ensuring quality, consistency and alignment with campaign objectives
Develop and manage paid media and social media strategies in partnership with Regional Marketing Strategy leaders and CMO
Optimize channel mix, audience targeting and media investment to improve performance and efficiency
Monitor channel‑level performance and drive continuous optimization across platforms
Performance & Analytics Ownership
Own digital marketing performance across channels and campaigns, including defining KPIs, interpreting results and identifying optimization opportunities
Translate performance data into actionable insights that improve campaign effectiveness, audience engagement and conversion outcomes
Partner with marketing operations resources to deliver reporting and dashboards, ensuring clear visibility into performance
Continuously refine measurement approaches based on results and evolving business priorities
Cross‑Functional Collaboration
Serve as the primary digital partner to Regional Marketing Strategy leads, enabling effective activation of regional priorities
Partner with Strategic Intelligence to ensure digital targeting reflects market and client insights
Collaborate with Content and Communications to amplify thought leadership and brand authority across digital channels
Operate within a clearly defined model where marketing operations support owns systems, data infrastructure and reporting delivery
Team & Agency Management
Manage and mentor a small digital team
Oversee external agencies and specialists to ensure high‑quality execution and performance
Maintain a hands‑on approach to campaign delivery, optimization and performance tracking
Skills Desired
Qualifications & Experience
~10–15 years of digital marketing experience in complex B2B environments, ideally within long‑cycle, relationship‑driven markets
Strong hands‑on experience across digital channels, integrated campaign execution and marketing automation platforms such as Marketo
Proven experience developing and executing digital programs that support engagement, conversion and measurable business impact
Deep understanding of website strategy, customer journey design and conversion optimization
Ability to translate business priorities into effective digital marketing strategies and execution plans
Strong commercial mindset with a focus on performance, outcomes and continuous improvement
Experience interpreting performance data and driving optimization across channels and campaigns
Comfortable operating in a lean, fast‑paced environment with agency support and evolving operational infrastructure
Experience working effectively in a global, matrixed organization and collaborating across functions
Performance Expectations
Burford’s website functions as a high‑performing engagement and conversion platform
Digital campaigns effectively support regional growth priorities and audience engagement
Paid and organic channels demonstrate measurable performance improvement over time
Digital programs contribute to improved engagement quality and pipeline development
Performance insights are clearly translated into actionable optimization across campaigns and channels
Cross‑functional collaboration is efficient, disciplined and aligned to business priorities
#J-18808-Ljbffr
Burford Capital is seeking a Vice President of Digital Marketing to lead the firm’s digital marketing efforts across channels and the digital customer journey.
This role is responsible for developing and executing integrated digital marketing programs that enhance market visibility, deepen audience engagement and support lead generation and conversion in complex, long-cycle B2B markets. The position oversees digital channels including paid, organic and owned platforms as well as website experience and marketing automation activation, ensuring that Burford’s digital presence operates as a cohesive and high‑performing growth engine.
This is a hands‑on leadership role for a commercially minded digital marketer who can translate strategic priorities into effective execution, optimize performance over time and bring best‑practice thinking to website experience and customer journey design.
The base compensation range for this role is $160,000 – $175,000. Burford also pays a discretionary annual bonus and provides welcoming Restricted Stock Units to all full‑time employees.
Burford Capital is the largest and most experienced provider of commercial finance to the legal sector in the world, with a core expertise in identifying and optimizing the value of legal assets for companies and law firms. Since its founding in 2009, Burford has worked with hundreds of law firms and corporations, including 94 of the AmLaw 100 and 92 of the Global 100 largest law firms. Our team has grown from five people at the end of 2009 to over 150 people today, including over 45 lawyers.
Burford possesses the resources and expertise of a large company while retaining the flexibility and creativity of a start‑up. Team members are smart, creative, collaborative, curious, and confident. Everyone rolls up their sleeves to perform and engage collectively for the overall success of the business. Burford values rigorous thinking, clear communication, and efficient execution. Burford is an “always on” environment in which everyone needs to be accessible by email when outside the office, including during evenings and weekends.
Burford pays base salaries consistent with the financial services industry and favors incentive compensation to reward performance. Burford provides competitive health care benefits and a 401(k) matching program. Burford Capital is committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, whether or not they have a disability.
Position Requirements
Develop and execute digital marketing strategies aligned with regional and practice‑growth priorities
Translate strategic objectives into channel plans across paid, organic and owned platforms
Identify opportunities to improve digital performance, visibility and engagement across priority audiences
Website Experience & Customer Journey
Own the strategic direction and continuous optimization of Burford’s website as a core marketing and conversion platform
Lead the design and evolution of end‑to‑end digital customer journeys from initial engagement through conversion and nurture
Provide subject‑matter expertise and best‑practice guidance on website structure, user experience and conversion pathways in partnership with the CMO and Regional Marketing Strategy leads
Drive conversion‑rate optimization initiatives including landing page strategy, user flows and testing programs
Campaign Execution & Programs
Design and execute digital components of integrated marketing campaigns
Translate regional and corporate campaign objectives into coordinated digital programs across paid media, web, email and social media
Establish scalable campaign frameworks, testing cadences and optimization routines
Ensure consistent, high‑quality execution and performance across digital programs
Marketo & Digital Activation
Own Marketo as a campaign activation platform, defining requirements and overseeing execution delivered through internal and external marketing operations resources
Develop and manage campaign workflows, segmentation and nurture programs to support marketing initiatives
Partner with marketing operations support on lead lifecycle alignment and scoring frameworks
Oversee agency execution for email marketing programs, ensuring quality, consistency and alignment with campaign objectives
Develop and manage paid media and social media strategies in partnership with Regional Marketing Strategy leaders and CMO
Optimize channel mix, audience targeting and media investment to improve performance and efficiency
Monitor channel‑level performance and drive continuous optimization across platforms
Performance & Analytics Ownership
Own digital marketing performance across channels and campaigns, including defining KPIs, interpreting results and identifying optimization opportunities
Translate performance data into actionable insights that improve campaign effectiveness, audience engagement and conversion outcomes
Partner with marketing operations resources to deliver reporting and dashboards, ensuring clear visibility into performance
Continuously refine measurement approaches based on results and evolving business priorities
Cross‑Functional Collaboration
Serve as the primary digital partner to Regional Marketing Strategy leads, enabling effective activation of regional priorities
Partner with Strategic Intelligence to ensure digital targeting reflects market and client insights
Collaborate with Content and Communications to amplify thought leadership and brand authority across digital channels
Operate within a clearly defined model where marketing operations support owns systems, data infrastructure and reporting delivery
Team & Agency Management
Manage and mentor a small digital team
Oversee external agencies and specialists to ensure high‑quality execution and performance
Maintain a hands‑on approach to campaign delivery, optimization and performance tracking
Skills Desired
Qualifications & Experience
~10–15 years of digital marketing experience in complex B2B environments, ideally within long‑cycle, relationship‑driven markets
Strong hands‑on experience across digital channels, integrated campaign execution and marketing automation platforms such as Marketo
Proven experience developing and executing digital programs that support engagement, conversion and measurable business impact
Deep understanding of website strategy, customer journey design and conversion optimization
Ability to translate business priorities into effective digital marketing strategies and execution plans
Strong commercial mindset with a focus on performance, outcomes and continuous improvement
Experience interpreting performance data and driving optimization across channels and campaigns
Comfortable operating in a lean, fast‑paced environment with agency support and evolving operational infrastructure
Experience working effectively in a global, matrixed organization and collaborating across functions
Performance Expectations
Burford’s website functions as a high‑performing engagement and conversion platform
Digital campaigns effectively support regional growth priorities and audience engagement
Paid and organic channels demonstrate measurable performance improvement over time
Digital programs contribute to improved engagement quality and pipeline development
Performance insights are clearly translated into actionable optimization across campaigns and channels
Cross‑functional collaboration is efficient, disciplined and aligned to business priorities
#J-18808-Ljbffr