Digital Optimization Analyst
Sunbelt Rentals, Inc., Fort Mill, SC, United States
Job Description Summary
The Optimization Analyst supports digital conversion performance through hands‑on experimentation, data collection, and tactical site improvements of websites and mobile apps. This role focuses on the execution of A/B tests in Adobe Target, maintaining onsite search relevance in Coveo, and identifying friction points using behavioral tools such as ContentSquare. The Analyst ensures data integrity, monitors test performance and provides the foundational reporting necessary to improve customer journeys and drive measurable outcomes. Position Responsibilities
Analytical Support & Tool Management:
Provide day‑to‑day analysis and tactical support using the search tech stack. Experimentation Support:
Execute A/B and multivariate tests in Adobe Target, including basic configuration, QA, and daily monitoring. Behavioral Analysis:
Use Google Analytics and ContentSquare to identify customer friction points, heatmaps, and error patterns to inform new test ideas. Search Maintenance:
Perform routine tuning and configuration of onsite search through Coveo, including adjusting relevance models and monitoring search‑driven conversion. Reporting & Dashboards:
Update Power BI and Looker Studio dashboards to track conversion KPIs; provide monthly reports on test impact and site health. Monitoring & Alerts:
Monitor key metrics—conversion rate, cart abandonment, error rates—and elevate performance anomalies to the technical team. Collaboration:
Partner with Product and Engineering to ensure proper tagging and measurement are in place for new feature releases. Backlog Maintenance:
Keep the optimization backlog organized, ensuring all ideas are documented with their corresponding data‑driven hypothesis. Requirements
Bachelor’s degree in economics, statistics, data science, business, or related field; master’s degree a plus. 1–3 years of hands‑on experience in Digital Analytics (GA4, Google Ads, Looker Studio). Functional knowledge of Adobe Target or other experimentation tools. Ability to clearly explain data insights and meet reporting deadlines consistently. Strong analytical, problem‑solving, communication and presentation skills; able to interpret complex datasets. Prefer experience in SQL, PowerBI, and other data tools. Ability to manage and collaborate with onshore, near‑shore, and offshore vendors. Intellectually curious, wants to analyze and comfortable shifting between strategy and execution. Thrives in a fast‑paced environment; adaptable to changing business needs. Strong bias for action with the ability to prioritize and manage multiple initiatives. Self‑starter who takes ownership, works independently, and brings energy and positivity to the team. Physical Demands
Must be able to bend, squat, crouch, reach, and lift to 25 pounds or more. Some Sunbelt jobs may require driving for long periods, loading, unloading heavy equipment, performing work in extreme weather, and night and weekend work. All duties must be performed according to Sunbelt’s safety policies and guidelines. Reasonable accommodations may be made to comply with ADA/ADAAA. Equal Opportunity Employer
Sunbelt Rentals is an Equal Opportunity Employer — Minority/Female/Disabled/Veteran and any other protected ground. Base Pay Range
$64,790.00 - $89,086.80
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The Optimization Analyst supports digital conversion performance through hands‑on experimentation, data collection, and tactical site improvements of websites and mobile apps. This role focuses on the execution of A/B tests in Adobe Target, maintaining onsite search relevance in Coveo, and identifying friction points using behavioral tools such as ContentSquare. The Analyst ensures data integrity, monitors test performance and provides the foundational reporting necessary to improve customer journeys and drive measurable outcomes. Position Responsibilities
Analytical Support & Tool Management:
Provide day‑to‑day analysis and tactical support using the search tech stack. Experimentation Support:
Execute A/B and multivariate tests in Adobe Target, including basic configuration, QA, and daily monitoring. Behavioral Analysis:
Use Google Analytics and ContentSquare to identify customer friction points, heatmaps, and error patterns to inform new test ideas. Search Maintenance:
Perform routine tuning and configuration of onsite search through Coveo, including adjusting relevance models and monitoring search‑driven conversion. Reporting & Dashboards:
Update Power BI and Looker Studio dashboards to track conversion KPIs; provide monthly reports on test impact and site health. Monitoring & Alerts:
Monitor key metrics—conversion rate, cart abandonment, error rates—and elevate performance anomalies to the technical team. Collaboration:
Partner with Product and Engineering to ensure proper tagging and measurement are in place for new feature releases. Backlog Maintenance:
Keep the optimization backlog organized, ensuring all ideas are documented with their corresponding data‑driven hypothesis. Requirements
Bachelor’s degree in economics, statistics, data science, business, or related field; master’s degree a plus. 1–3 years of hands‑on experience in Digital Analytics (GA4, Google Ads, Looker Studio). Functional knowledge of Adobe Target or other experimentation tools. Ability to clearly explain data insights and meet reporting deadlines consistently. Strong analytical, problem‑solving, communication and presentation skills; able to interpret complex datasets. Prefer experience in SQL, PowerBI, and other data tools. Ability to manage and collaborate with onshore, near‑shore, and offshore vendors. Intellectually curious, wants to analyze and comfortable shifting between strategy and execution. Thrives in a fast‑paced environment; adaptable to changing business needs. Strong bias for action with the ability to prioritize and manage multiple initiatives. Self‑starter who takes ownership, works independently, and brings energy and positivity to the team. Physical Demands
Must be able to bend, squat, crouch, reach, and lift to 25 pounds or more. Some Sunbelt jobs may require driving for long periods, loading, unloading heavy equipment, performing work in extreme weather, and night and weekend work. All duties must be performed according to Sunbelt’s safety policies and guidelines. Reasonable accommodations may be made to comply with ADA/ADAAA. Equal Opportunity Employer
Sunbelt Rentals is an Equal Opportunity Employer — Minority/Female/Disabled/Veteran and any other protected ground. Base Pay Range
$64,790.00 - $89,086.80
#J-18808-Ljbffr