Director, Retention
kate spade new york, New York, NY, United States
Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready‑to‑wear, jewelry, footwear, home décor, and more.
Primary Purpose The Director, Retention & Lifecycle Marketing is the strategic owner of Kate Spade North America’s customer lifecycle and retention marketing programs and works under the leadership of the Senior Director of Paid Media & Retention. This role sets the audience and engagement strategy, owns the lifecycle roadmap, and leads a rigorous testing and optimization agenda across Email, SMS, and Consumer Lifecycle marketing efforts. The Director governs both Lifecycle Design and Lifecycle Execution—synthesizing customer intelligence, performance signals, and analytical insights into a cohesive, continuously improving program. The role shapes the long‑term vision for customer engagement, loyalty, and lifetime value, driving innovative, customer‑centric initiatives that scale across an omnichannel brand.
Responsibilities
Translate business goals into a holistic lifecycle and audience framework, setting engagement priorities, customer stages, and seasonal/commercial calendar alignment across owned channels.
Own the end‑to‑end lifecycle architecture across Email and SMS, including onboarding, reactivation, win‑back, and loyalty journeys.
Define and govern the lifecycle roadmap, approving briefs and ensuring strategic rigor from concept through execution.
Oversee campaign planning, calendar management, and execution for Email and SMS.
Oversee development of segmentation and personalization strategy, leveraging behavioral, transactional, and demographic signals to deliver relevant, customer‑centric messaging at scale.
Set and prioritize the testing roadmap by synthesizing hypotheses from Lifecycle Design and Execution.
Review monthly performance and analytics syntheses, connect insights to strategy, and adjust priorities to drive continuous improvement.
Define KPIs and ensure clear performance visibility to senior leadership.
Partner closely with Creative and Content teams to ensure messaging aligns with brand voice and drives engagement.
Serve as a key partner to Marketing, Buying, Site, and Customer Experience teams to ensure seamless, omnichannel customer journeys.
Manage relationships with ESP, SMS, and Martech partners; stay abreast of emerging tools and industry trends to evolve lifecycle capabilities.
Lead and develop direct reports, establish team operating cadences, and maintain governance across lifecycle functions.
Act as primary stakeholder and brief approval authority; own senior‑level communication with the Senior Director and cross‑functional partners.
Qualifications
Bachelor’s Degree or equivalent professional experience.
8+ years of experience in a digital/CRM role, with email marketing experience required.
Experience with a large‑scale ESP is a must; CORDIAL experience preferred.
Understanding of email fundamentals: CAN‑SPAM, segmentation, list/data extension management, KPIs, etc.
Experience in HTML/CSS/AMPscript preferred.
Prefer multi‑line or multi‑brand program experience.
Luxury or specialty retail background.
Experience working alongside Martech on platform strategy.
Familiarity with AI‑driven lifecycle capabilities.
Preferred Skills
Strong analytical and project management skills.
Detail oriented with focus on delivering results.
Self‑starter, takes initiative, with the ability to juggle multiple priorities.
Ability to partner with multiple cross‑functional teams.
Excellent oral and written communication skills.
Equal Employment Opportunity Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA) Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1‑855‑566‑9264 or employeerelations@tapestry.com.
Base Pay Range $128,000.00 – $160,000.00
Benefits
Medical, Dental, and Vision Insurance
401(k) Retirement Plan
Paid Paternity and Maternity Leave
Commuter Benefits
Disability Insurance
Tuition Assistance
#J-18808-Ljbffr
Primary Purpose The Director, Retention & Lifecycle Marketing is the strategic owner of Kate Spade North America’s customer lifecycle and retention marketing programs and works under the leadership of the Senior Director of Paid Media & Retention. This role sets the audience and engagement strategy, owns the lifecycle roadmap, and leads a rigorous testing and optimization agenda across Email, SMS, and Consumer Lifecycle marketing efforts. The Director governs both Lifecycle Design and Lifecycle Execution—synthesizing customer intelligence, performance signals, and analytical insights into a cohesive, continuously improving program. The role shapes the long‑term vision for customer engagement, loyalty, and lifetime value, driving innovative, customer‑centric initiatives that scale across an omnichannel brand.
Responsibilities
Translate business goals into a holistic lifecycle and audience framework, setting engagement priorities, customer stages, and seasonal/commercial calendar alignment across owned channels.
Own the end‑to‑end lifecycle architecture across Email and SMS, including onboarding, reactivation, win‑back, and loyalty journeys.
Define and govern the lifecycle roadmap, approving briefs and ensuring strategic rigor from concept through execution.
Oversee campaign planning, calendar management, and execution for Email and SMS.
Oversee development of segmentation and personalization strategy, leveraging behavioral, transactional, and demographic signals to deliver relevant, customer‑centric messaging at scale.
Set and prioritize the testing roadmap by synthesizing hypotheses from Lifecycle Design and Execution.
Review monthly performance and analytics syntheses, connect insights to strategy, and adjust priorities to drive continuous improvement.
Define KPIs and ensure clear performance visibility to senior leadership.
Partner closely with Creative and Content teams to ensure messaging aligns with brand voice and drives engagement.
Serve as a key partner to Marketing, Buying, Site, and Customer Experience teams to ensure seamless, omnichannel customer journeys.
Manage relationships with ESP, SMS, and Martech partners; stay abreast of emerging tools and industry trends to evolve lifecycle capabilities.
Lead and develop direct reports, establish team operating cadences, and maintain governance across lifecycle functions.
Act as primary stakeholder and brief approval authority; own senior‑level communication with the Senior Director and cross‑functional partners.
Qualifications
Bachelor’s Degree or equivalent professional experience.
8+ years of experience in a digital/CRM role, with email marketing experience required.
Experience with a large‑scale ESP is a must; CORDIAL experience preferred.
Understanding of email fundamentals: CAN‑SPAM, segmentation, list/data extension management, KPIs, etc.
Experience in HTML/CSS/AMPscript preferred.
Prefer multi‑line or multi‑brand program experience.
Luxury or specialty retail background.
Experience working alongside Martech on platform strategy.
Familiarity with AI‑driven lifecycle capabilities.
Preferred Skills
Strong analytical and project management skills.
Detail oriented with focus on delivering results.
Self‑starter, takes initiative, with the ability to juggle multiple priorities.
Ability to partner with multiple cross‑functional teams.
Excellent oral and written communication skills.
Equal Employment Opportunity Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA) Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1‑855‑566‑9264 or employeerelations@tapestry.com.
Base Pay Range $128,000.00 – $160,000.00
Benefits
Medical, Dental, and Vision Insurance
401(k) Retirement Plan
Paid Paternity and Maternity Leave
Commuter Benefits
Disability Insurance
Tuition Assistance
#J-18808-Ljbffr