Social Platforms Director
For Michigan, Detroit, MI, United States
Overview
There are over 80 colleges and universities in the state of Michigan, with nearly half a million students.
Founded in 2024, For Michigan organizes students across the state to turn out in critical statewide elections. In 2024, our program broke campus turnout records, with more votes cast in campus precincts than in 2020, 2016, or 2012.
Building on that success, For Michigan’s 2026 campus mobilization program is investing in full‑time organizers, paid student fellows, and student‑driven digital content. Our goal is to empower thousands of students to lead their peers in registering, pledging, and voting—ensuring historic youth turnout in the 2026 midterms.
About the Role We are seeking a Social Platforms Director to support For Michigan’s digital strategy statewide in 2026. The Social Platforms Director, in concert with the Digital Director, will oversee the organization’s social media and content creation pipeline and support digital operations spanning our digital organizing efforts to paid media programs, ensuring our online presence drives action on campuses and translates to votes at the ballot box.
This role will also eventually directly manage five regional Social Media Managers and support a growing network of student content creators, fellows, and organizers contributing to digital content. You will sit at the intersection of strategy and execution—turning raw campus energy into viral, student‑centered content and digital systems that maximize reach and impact.
Platform Strategy & Growth
Own cross‑platform strategy for Instagram, TikTok, and emerging platforms
Set posting cadence benchmarks and growth targets by campus tier
Monitor analytics daily and adjust strategy in real time
Lead experimentation on trends, formats, and platform shifts
Team Management
Directly manage Social Media Managers
Oversee performance, workflow, and content quality
Implement systems for approvals, publishing, and rapid response
Coach team members to improve political messaging and platform fluency
Fellowship Integration
Oversee digital alignment across 25–50+ Content Creator Fellows
Set quality control standards and ensure message discipline
Build scalable systems for fellow onboarding, feedback, and performance tracking
Rapid Response & Political Execution
Lead platform response during breaking political moments
Ensure content connects electoral stakes to student life
Align digital messaging with organizing, communications, and data teams
Reporting & Infrastructure
Maintain dashboards and track KPIs across all accounts
Identify underperforming accounts and implement growth interventions
Support tool implementation (publishing platforms, analytics systems, etc.)
Provide weekly performance summaries to senior leadership
Who You Are
3+ years of experience in digital communications, political campaigns, advocacy, or social media strategy
Experience managing staff or leading a digital team
Deep understanding of Instagram and TikTok growth mechanics
Strong political instincts & ability to translate complex issues into culturally fluent content
Highly organized and systems‑oriented
Comfortable operating in a fast‑paced, high‑pressure electoral environment
Passionate about youth civic engagement and student‑led power
Strong Plus
Experience scaling multi‑account digital programs
Advanced analytics and dashboard experience
Experience managing fellowships or creator networks
Background in Michigan politics or youth organizing
Job Details The compensation for this role is $6,000/month and includes a generous benefits package. This position is at‑will and may require some travel across the state of Michigan. This is an in‑office position based in Metro Detroit.
We are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace. We do not discriminate on the basis of race, color, creed, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or any other protected category under local, state or federal law. We see diversity of all kinds as essential to doing our work well. We strive to build a team that reflects the diverse composition of America itself. We strongly encourage applications from structurally marginalized and under‑represented communities and experiences to apply.
structurally marginalized and under‑represented communities and experiences to apply.
#J-18808-Ljbffr
Founded in 2024, For Michigan organizes students across the state to turn out in critical statewide elections. In 2024, our program broke campus turnout records, with more votes cast in campus precincts than in 2020, 2016, or 2012.
Building on that success, For Michigan’s 2026 campus mobilization program is investing in full‑time organizers, paid student fellows, and student‑driven digital content. Our goal is to empower thousands of students to lead their peers in registering, pledging, and voting—ensuring historic youth turnout in the 2026 midterms.
About the Role We are seeking a Social Platforms Director to support For Michigan’s digital strategy statewide in 2026. The Social Platforms Director, in concert with the Digital Director, will oversee the organization’s social media and content creation pipeline and support digital operations spanning our digital organizing efforts to paid media programs, ensuring our online presence drives action on campuses and translates to votes at the ballot box.
This role will also eventually directly manage five regional Social Media Managers and support a growing network of student content creators, fellows, and organizers contributing to digital content. You will sit at the intersection of strategy and execution—turning raw campus energy into viral, student‑centered content and digital systems that maximize reach and impact.
Platform Strategy & Growth
Own cross‑platform strategy for Instagram, TikTok, and emerging platforms
Set posting cadence benchmarks and growth targets by campus tier
Monitor analytics daily and adjust strategy in real time
Lead experimentation on trends, formats, and platform shifts
Team Management
Directly manage Social Media Managers
Oversee performance, workflow, and content quality
Implement systems for approvals, publishing, and rapid response
Coach team members to improve political messaging and platform fluency
Fellowship Integration
Oversee digital alignment across 25–50+ Content Creator Fellows
Set quality control standards and ensure message discipline
Build scalable systems for fellow onboarding, feedback, and performance tracking
Rapid Response & Political Execution
Lead platform response during breaking political moments
Ensure content connects electoral stakes to student life
Align digital messaging with organizing, communications, and data teams
Reporting & Infrastructure
Maintain dashboards and track KPIs across all accounts
Identify underperforming accounts and implement growth interventions
Support tool implementation (publishing platforms, analytics systems, etc.)
Provide weekly performance summaries to senior leadership
Who You Are
3+ years of experience in digital communications, political campaigns, advocacy, or social media strategy
Experience managing staff or leading a digital team
Deep understanding of Instagram and TikTok growth mechanics
Strong political instincts & ability to translate complex issues into culturally fluent content
Highly organized and systems‑oriented
Comfortable operating in a fast‑paced, high‑pressure electoral environment
Passionate about youth civic engagement and student‑led power
Strong Plus
Experience scaling multi‑account digital programs
Advanced analytics and dashboard experience
Experience managing fellowships or creator networks
Background in Michigan politics or youth organizing
Job Details The compensation for this role is $6,000/month and includes a generous benefits package. This position is at‑will and may require some travel across the state of Michigan. This is an in‑office position based in Metro Detroit.
We are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace. We do not discriminate on the basis of race, color, creed, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or any other protected category under local, state or federal law. We see diversity of all kinds as essential to doing our work well. We strive to build a team that reflects the diverse composition of America itself. We strongly encourage applications from structurally marginalized and under‑represented communities and experiences to apply.
structurally marginalized and under‑represented communities and experiences to apply.
#J-18808-Ljbffr