INNOVATION BRAND MANAGER
RPMGlobal, Chico, CA, United States
Ken Grossman started Sierra Nevada in 1980 with a hand-built brewhouse and the odds stacked against him. That passion forever changed the course of American craft brewing and launched a beer revolution that's in full force today. Turns out, good beer can do a lot of good, and Sierra Nevada became a cornerstone for both its innovation and its care for the Earth and its people. We’re committed to advancing a culture of inclusion and believe diversity in all its forms makes us stronger. We keep pushing boundaries, whether that’s in the brewhouse, with sustainability, or in the great outdoors.
We’re committed to our employees and work hard to prove it. For starters, we’re offering $115,829 to $178,956 base compensation for this role. Individual offers are based on skills, experience, and qualifications. This role may be eligible for our bonus program – inquire with our Talent Acquisition Partner for additional details. But base pay is just the beginning. We support your future by offering a generous 10% company match on 401(k) contributions, providing learning and development opportunities, and fostering your safety at work with ongoing trainings, state-of-the-art equipment, and preventative care. We offer medical, dental, and vision insurance, an onsite medical clinic, as well as mental health and well‑being benefits including paid sick leave. We foster a culture of work‑life balance and always encourage employees to use and enjoy their paid time off.
Get to Know This Role The Brand Manager, Innovation (Beer) supports the Sr. Director of Insights & Innovation in the new product development process with a primary focus line extensions across the existing Sierra Nevada craft beer portfolio, as well as new-to-portfolio ground up product initiatives. This role works closely with Brand Marketing, Insights, Brewing, Finance, Sales, Supply Chain, Operations and Compliance to shape innovation strategy, build consumer‑centric concepts, and bring winning products to market. The Brand Manager, Innovation (Beer) partners day‑to‑day with the Innovation Project Manager to ensure projects stay on track, deadlines are met, and deliverables are completed with high quality.
What You Will Do
Support the Sr. Director, Insights & Innovation and work closely with Brand Marketing in identifying and developing new product opportunities with a focus on line extensions (e.g., new flavors, seasonal variants, new pack formats, etc).
Help develop consumer‑led concepts and product propositions, including naming territories, benefit ladders, positioning statements, and occasion‑based messaging.
Assist in the development of business cases (volume, pricing, margin, and investment considerations) in partnership with Finance and Commercial teams.
Evaluate competitive landscape, category trends, and retailer dynamics to ensure innovation is relevant, differentiated, and commercially viable.
Partner closely with Brand Marketing to ensure innovation initiatives are strategically aligned and on brand (visual identity, tone, claims, packaging hierarchy, etc.).
Collaborate with Brewing, Supply Chain and Operations to translate concepts into feasible liquid and packaging solutions that meet cost, timing, and quality requirements.
Assist Brand team in go‑to‑market planning, including launch timing, channel prioritization, retail strategy, and promotional recommendations.
Partner with the Innovation Project Manager to track all key milestones and deliverables, ensuring timelines, owners, and dependencies are clearly documented and updated.
Help drive strong project hygiene: meeting notes, action items, decision logs, risk/issue trackers, and timeline updates.
Support internal alignment by preparing leadership updates, steering committee materials, and launch readiness reviews.
Help maintain innovation tools and systems such as project trackers, stage‑gate documentation, learning plans, and post‑launch performance trackers.
Must be willing to work non‑standard hours, including some nights and weekends.
Please Apply if You Have
Bachelor's Degree in marketing or related field OR any combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved required.
Master's Degree marketing or related field preferred.
3 years marketing experience or 1 years marketing experience with a Master's degree required.
1 year brand or product management within the CPG industry required.
Demonstrated experience identifying product white spaces, building differentiated brands to meet the consumer need, successfully bringing them to market and driving sustained performance at retail preferred.
Understanding of consumer product innovation processes from concept through commercialization.
Working knowledge of brand fundamentals, packaging/claims considerations, and retail dynamics.
Strong cross‑functional communication and collaboration skills.
Project management skills, including timeline management, prioritization, and multi‑tasking.
Strong analytical skills; ability to synthesize research, sales data, and competitive inputs into actions.
High‑quality written and verbal skills; able to create clear, persuasive decks and leadership updates.
Comfortable working in ambiguity and fast‑moving environments while maintaining attention to detail.
Ability to build strong relationships across departments with cross‑functional counterparts.
Passion for the craft beer industry, beverage alcohol category, and/or the Sierra Nevada brand.
Capable of thriving in a collaborative, learning‑oriented culture.
Additional Requirements to Consider Before Applying
You must be at least 21 years of age to work for Sierra Nevada Brewing Co.
Selected candidate must pass a pre‑employment, post offer background check.
Position is based out of our Chico, CA brewery.
Before applying for this role, please review the full job description, including the physical demands and working environment: https://sierranevada.jdxpert.com/ShowJob.aspx?EntityID=2&id=2772
Thisposition will remain open until filled;online applications will be reviewed weekly
Sierra Nevada Brewing Co. is an Equal Opportunity Employer
#J-18808-Ljbffr
We’re committed to our employees and work hard to prove it. For starters, we’re offering $115,829 to $178,956 base compensation for this role. Individual offers are based on skills, experience, and qualifications. This role may be eligible for our bonus program – inquire with our Talent Acquisition Partner for additional details. But base pay is just the beginning. We support your future by offering a generous 10% company match on 401(k) contributions, providing learning and development opportunities, and fostering your safety at work with ongoing trainings, state-of-the-art equipment, and preventative care. We offer medical, dental, and vision insurance, an onsite medical clinic, as well as mental health and well‑being benefits including paid sick leave. We foster a culture of work‑life balance and always encourage employees to use and enjoy their paid time off.
Get to Know This Role The Brand Manager, Innovation (Beer) supports the Sr. Director of Insights & Innovation in the new product development process with a primary focus line extensions across the existing Sierra Nevada craft beer portfolio, as well as new-to-portfolio ground up product initiatives. This role works closely with Brand Marketing, Insights, Brewing, Finance, Sales, Supply Chain, Operations and Compliance to shape innovation strategy, build consumer‑centric concepts, and bring winning products to market. The Brand Manager, Innovation (Beer) partners day‑to‑day with the Innovation Project Manager to ensure projects stay on track, deadlines are met, and deliverables are completed with high quality.
What You Will Do
Support the Sr. Director, Insights & Innovation and work closely with Brand Marketing in identifying and developing new product opportunities with a focus on line extensions (e.g., new flavors, seasonal variants, new pack formats, etc).
Help develop consumer‑led concepts and product propositions, including naming territories, benefit ladders, positioning statements, and occasion‑based messaging.
Assist in the development of business cases (volume, pricing, margin, and investment considerations) in partnership with Finance and Commercial teams.
Evaluate competitive landscape, category trends, and retailer dynamics to ensure innovation is relevant, differentiated, and commercially viable.
Partner closely with Brand Marketing to ensure innovation initiatives are strategically aligned and on brand (visual identity, tone, claims, packaging hierarchy, etc.).
Collaborate with Brewing, Supply Chain and Operations to translate concepts into feasible liquid and packaging solutions that meet cost, timing, and quality requirements.
Assist Brand team in go‑to‑market planning, including launch timing, channel prioritization, retail strategy, and promotional recommendations.
Partner with the Innovation Project Manager to track all key milestones and deliverables, ensuring timelines, owners, and dependencies are clearly documented and updated.
Help drive strong project hygiene: meeting notes, action items, decision logs, risk/issue trackers, and timeline updates.
Support internal alignment by preparing leadership updates, steering committee materials, and launch readiness reviews.
Help maintain innovation tools and systems such as project trackers, stage‑gate documentation, learning plans, and post‑launch performance trackers.
Must be willing to work non‑standard hours, including some nights and weekends.
Please Apply if You Have
Bachelor's Degree in marketing or related field OR any combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved required.
Master's Degree marketing or related field preferred.
3 years marketing experience or 1 years marketing experience with a Master's degree required.
1 year brand or product management within the CPG industry required.
Demonstrated experience identifying product white spaces, building differentiated brands to meet the consumer need, successfully bringing them to market and driving sustained performance at retail preferred.
Understanding of consumer product innovation processes from concept through commercialization.
Working knowledge of brand fundamentals, packaging/claims considerations, and retail dynamics.
Strong cross‑functional communication and collaboration skills.
Project management skills, including timeline management, prioritization, and multi‑tasking.
Strong analytical skills; ability to synthesize research, sales data, and competitive inputs into actions.
High‑quality written and verbal skills; able to create clear, persuasive decks and leadership updates.
Comfortable working in ambiguity and fast‑moving environments while maintaining attention to detail.
Ability to build strong relationships across departments with cross‑functional counterparts.
Passion for the craft beer industry, beverage alcohol category, and/or the Sierra Nevada brand.
Capable of thriving in a collaborative, learning‑oriented culture.
Additional Requirements to Consider Before Applying
You must be at least 21 years of age to work for Sierra Nevada Brewing Co.
Selected candidate must pass a pre‑employment, post offer background check.
Position is based out of our Chico, CA brewery.
Before applying for this role, please review the full job description, including the physical demands and working environment: https://sierranevada.jdxpert.com/ShowJob.aspx?EntityID=2&id=2772
Thisposition will remain open until filled;online applications will be reviewed weekly
Sierra Nevada Brewing Co. is an Equal Opportunity Employer
#J-18808-Ljbffr