Senior Paid Search Specialist (SEM), Performance Marketing
Gen Digital, New York, NY, United States
Senior Paid Search Specialist (SEM), Performance Marketing
Location New York City Hybrid 3 days weekly About Gen: Gen is a global company powering Digital Freedom through trusted consumer brands across cybersecurity, identity, privacy, optimization, and financial wellness. MoneyLion, part of Gen Digital, is a leader in financial technology powering the next generation of personalized products, content, and marketplace technology, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses, and a world-class media arm. GOBankingRates, also part of Gen, is a personal finance news and features website dedicated to helping visitors Live Richerturning financial goals into milestones and money dreams into realities. Its content is regularly featured on top-tier outlets including MSN, Yahoo!, FOX Business, CNBC, and Business Insider, and it works hand-in-hand with MoneyLion's platform to connect consumers with smarter financial decisions at scale. If this sounds like you, we'd love you to be part of Gen. About the Role:
As a Senior Paid Search Specialist (SEM) on the MoneyLion and GOBankingRates performance marketing team (part of Gen Digital), you will run large-scale paid search programs that connect high-intent personal-finance searchers with MoneyLion's financial products and GBR's partner offers. You'll manage multi-million-dollar campaigns across Google Ads, Search Ads 360, and Microsoft Ads, driving new users and revenue through data-driven strategy and testing. You'll work with a talented digital marketing team to achieve ambitious growth and efficiency targets in a fast-paced, high-growth environment. If you are an analytical, results-oriented marketer with deep SEM expertise, this is your opportunity to make a significant impact in a fast-paced, high-growth environment. Gen is a global company powering Digital Freedom through trusted consumer brands across cybersecurity, identity, privacy, optimization, and financial wellness. MoneyLion, part of Gen Digital, is a leader in financial technology powering the next generation of personalized products, content, and marketplace technology, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses, and a world-class media arm. GOBankingRates (GBR), also part of Gen, is a personal finance news and features website dedicated to helping visitors Live Richerturning financial goals into milestones and money dreams into realities. Its content is regularly featured on top-tier outlets including MSN, Yahoo!, FOX Business, CNBC, and Business Insider, and it works hand-in-hand with MoneyLion's platform to connect consumers with smarter financial decisions at scale. If this sounds like you, we'd love you to be part of Gen. Key Responsibilities:
Plan, execute, and optimize advanced paid search campaigns across Google Ads, Search Ads 360, and Microsoft Ads. Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization. Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS. Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights. Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly. Track and interpret key performance metrics (ROAS, CPA, CVR, IS) and present actionable insights to leadership. Leverage AI-driven tools for automation, ad copy, analysis, and reporting. Collaborate closely with cross-functional marketing teams to align SEM initiatives with overall business objectives. Stay current on SEM innovations, platform updates, and cybersecurity / financial-services market trends to maintain a competitive edge. About You:
You're an analytical, results-oriented SEM marketer who is comfortable owning large budgets, moving quickly, and making data-driven decisions to drive growth and efficiency at scale. Education:
Bachelor's degree in Marketing, Digital Media, or a related field. Experience:
5+ years of hands-on SEM experience with proven success managing $5M+ annual budgets. Prior experience marketing financial or cybersecurity products is a plus. Skills:
Expert-level knowledge of Google Ads, Search Ads 360, Microsoft Ads, and Google Merchant Center. Strong understanding of digital marketing and business KPIs. Proven success with A/B and multivariate testing. Proficiency in analytics platforms; Google Analytics, Looker, and Tableau experience preferred. Exceptional problem-solving skills, strong attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment. Excellent written and verbal communication skills, with the ability to simplify complex data for diverse audiences. Relevant certifications (Google Ads, SA360, Microsoft Ads) required. Experience with automation, scripts, or bulk campaign management tools is a plus. Familiarity with AI-assisted creative tools (Copilot, ChatGPT, Gemini, Perplexity, etc.). Personal Attributes:
Fast?paced & adaptable: Able to pivot quickly as platforms, algorithms, and market conditions changemaintaining performance while navigating ambiguity. Highly analytical & data driven: Naturally curious about performance levers and comfortable making decisions based on data, testing, and statistical significance. Growth minded & experimentation?driven: Constantly looking for ways to unlock incremental performance through testing, iteration, and innovation. Resilient & results?focused: Stays focused and motivated through volatility, performance swings, and aggressive goals, using setbacks as learning opportunities. The annual base salary for this position is expected to be between $100,000$125,000. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate's qualifications, experience, skills, and competencies related to the role. What's Next:
Your CV will be reviewed together by the recruiter and hiring manager to assess the scope of your role, the impact you've delivered, and how your experience aligns with the position. If shortlisted, the recruiter will invite you to an initial Zoom conversation to discuss your background, what's compelling you to Gen, and walk you through the interview process. Gen is an equal opportunity employer, and we're committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs. Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds. We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
Location New York City Hybrid 3 days weekly About Gen: Gen is a global company powering Digital Freedom through trusted consumer brands across cybersecurity, identity, privacy, optimization, and financial wellness. MoneyLion, part of Gen Digital, is a leader in financial technology powering the next generation of personalized products, content, and marketplace technology, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses, and a world-class media arm. GOBankingRates, also part of Gen, is a personal finance news and features website dedicated to helping visitors Live Richerturning financial goals into milestones and money dreams into realities. Its content is regularly featured on top-tier outlets including MSN, Yahoo!, FOX Business, CNBC, and Business Insider, and it works hand-in-hand with MoneyLion's platform to connect consumers with smarter financial decisions at scale. If this sounds like you, we'd love you to be part of Gen. About the Role:
As a Senior Paid Search Specialist (SEM) on the MoneyLion and GOBankingRates performance marketing team (part of Gen Digital), you will run large-scale paid search programs that connect high-intent personal-finance searchers with MoneyLion's financial products and GBR's partner offers. You'll manage multi-million-dollar campaigns across Google Ads, Search Ads 360, and Microsoft Ads, driving new users and revenue through data-driven strategy and testing. You'll work with a talented digital marketing team to achieve ambitious growth and efficiency targets in a fast-paced, high-growth environment. If you are an analytical, results-oriented marketer with deep SEM expertise, this is your opportunity to make a significant impact in a fast-paced, high-growth environment. Gen is a global company powering Digital Freedom through trusted consumer brands across cybersecurity, identity, privacy, optimization, and financial wellness. MoneyLion, part of Gen Digital, is a leader in financial technology powering the next generation of personalized products, content, and marketplace technology, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses, and a world-class media arm. GOBankingRates (GBR), also part of Gen, is a personal finance news and features website dedicated to helping visitors Live Richerturning financial goals into milestones and money dreams into realities. Its content is regularly featured on top-tier outlets including MSN, Yahoo!, FOX Business, CNBC, and Business Insider, and it works hand-in-hand with MoneyLion's platform to connect consumers with smarter financial decisions at scale. If this sounds like you, we'd love you to be part of Gen. Key Responsibilities:
Plan, execute, and optimize advanced paid search campaigns across Google Ads, Search Ads 360, and Microsoft Ads. Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization. Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS. Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights. Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly. Track and interpret key performance metrics (ROAS, CPA, CVR, IS) and present actionable insights to leadership. Leverage AI-driven tools for automation, ad copy, analysis, and reporting. Collaborate closely with cross-functional marketing teams to align SEM initiatives with overall business objectives. Stay current on SEM innovations, platform updates, and cybersecurity / financial-services market trends to maintain a competitive edge. About You:
You're an analytical, results-oriented SEM marketer who is comfortable owning large budgets, moving quickly, and making data-driven decisions to drive growth and efficiency at scale. Education:
Bachelor's degree in Marketing, Digital Media, or a related field. Experience:
5+ years of hands-on SEM experience with proven success managing $5M+ annual budgets. Prior experience marketing financial or cybersecurity products is a plus. Skills:
Expert-level knowledge of Google Ads, Search Ads 360, Microsoft Ads, and Google Merchant Center. Strong understanding of digital marketing and business KPIs. Proven success with A/B and multivariate testing. Proficiency in analytics platforms; Google Analytics, Looker, and Tableau experience preferred. Exceptional problem-solving skills, strong attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment. Excellent written and verbal communication skills, with the ability to simplify complex data for diverse audiences. Relevant certifications (Google Ads, SA360, Microsoft Ads) required. Experience with automation, scripts, or bulk campaign management tools is a plus. Familiarity with AI-assisted creative tools (Copilot, ChatGPT, Gemini, Perplexity, etc.). Personal Attributes:
Fast?paced & adaptable: Able to pivot quickly as platforms, algorithms, and market conditions changemaintaining performance while navigating ambiguity. Highly analytical & data driven: Naturally curious about performance levers and comfortable making decisions based on data, testing, and statistical significance. Growth minded & experimentation?driven: Constantly looking for ways to unlock incremental performance through testing, iteration, and innovation. Resilient & results?focused: Stays focused and motivated through volatility, performance swings, and aggressive goals, using setbacks as learning opportunities. The annual base salary for this position is expected to be between $100,000$125,000. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate's qualifications, experience, skills, and competencies related to the role. What's Next:
Your CV will be reviewed together by the recruiter and hiring manager to assess the scope of your role, the impact you've delivered, and how your experience aligns with the position. If shortlisted, the recruiter will invite you to an initial Zoom conversation to discuss your background, what's compelling you to Gen, and walk you through the interview process. Gen is an equal opportunity employer, and we're committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs. Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds. We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.