SEO Manager
EF Go Ahead Tours, Boston, MA, United States
EF Go Ahead Tours believes you’re never too old to be a student of the world. With 30 years of guiding travelers—from young professionals to retirees—we craft group journeys that deepen understanding of different cultures. Our goal is to help people experience the world, one adventure at a time.
Responsibilities
Conduct keyword, entity, and competitor research to support a forward-looking SEO strategy that spans traditional search and generative AI.
Carefully craft and implement optimizations for search engines, focusing on intent‑matching and conversational query performance.
Monitor and report on organic search rankings, traffic, and AI share of voice, identifying new opportunities to expand reach in zero‑click environments.
Collaborate with copywriters to develop "AI‑ready" content for the Content Hub that emphasizes E‑E‑A‑T (Experience, Expertise, Authoritativeness, Trustworthiness).
Implement a sophisticated internal linking and Knowledge Graph strategy to pass authority to high‑priority tour pages.
Identify new landing page opportunities and work with the e‑commerce team to bring them to life using data‑driven insights.
Own the backlink building strategy, focusing on high‑authority digital PR and relationship building to signal trust to users and algorithms.
Lead the strategy for schema markup and structured data across the site, ensuring our video, itinerary, and review content is easily interpreted by AI models.
Own the optimization of our YouTube channel, leveraging it as a secondary search engine to maximize brand visibility.
Monitor site health and technical SEO (Core Web Vitals, hreflang, etc.) to ensure a frictionless experience for travelers and search crawlers.
Demonstrate thought leadership by staying ahead of the curve on AI technology advancements, SGE/AI overviews, and the evolving landscape of digital discovery.
Qualifications
4+ years of direct SEO experience with a portfolio that shows adaptability to industry changes.
Advanced proficiency in classic tools (SEMRush, Ahrefs, GSC) and curiosity for new AI‑tracking and LLM‑benchmarking tools.
A technical SEO mindset that understands HTML/JS and how entities and semantic search work in 2025.
A passion for travel and a desire to help people find the best online answers.
Understanding of the broader digital landscape and SEO’s place in marketing.
Strong communication, interpersonal, influential, presentation, and leadership skills.
Rich experience collaborating with cross‑functional teams.
A demonstrated, successful track record in content development that balances user‑engaging substance and search‑optimized elements.
Benefits
Commitment to professional growth: monthly trainings and workshops.
Four weeks paid vacation in the first year, ten paid holidays, and two floating holidays.
Exciting business travel opportunities.
25% company match on your 401(k) contributions.
Market‑leading medical, dental, vision, life, disability, accident, hospital, legal, and pet insurance.
Dependent care, health, and commuter FSAs.
Access to fertility care and family‑building support.
Wellness benefits, including yearly fitness reimbursement.
Frequent social and learning events and employee‑run resource groups.
Robust Employee Assistance Program.
Tenure‑based sabbatical eligibility.
EF product discounts on travel, language schools, Au Pair program, and more.
Discounts at local venues and businesses.
Amazing offices designed for high caliber work, plus flexibility to work from home a few times a week.
Compensation for this role is between $85,000–$95,000 per year, depending on experience.
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Responsibilities
Conduct keyword, entity, and competitor research to support a forward-looking SEO strategy that spans traditional search and generative AI.
Carefully craft and implement optimizations for search engines, focusing on intent‑matching and conversational query performance.
Monitor and report on organic search rankings, traffic, and AI share of voice, identifying new opportunities to expand reach in zero‑click environments.
Collaborate with copywriters to develop "AI‑ready" content for the Content Hub that emphasizes E‑E‑A‑T (Experience, Expertise, Authoritativeness, Trustworthiness).
Implement a sophisticated internal linking and Knowledge Graph strategy to pass authority to high‑priority tour pages.
Identify new landing page opportunities and work with the e‑commerce team to bring them to life using data‑driven insights.
Own the backlink building strategy, focusing on high‑authority digital PR and relationship building to signal trust to users and algorithms.
Lead the strategy for schema markup and structured data across the site, ensuring our video, itinerary, and review content is easily interpreted by AI models.
Own the optimization of our YouTube channel, leveraging it as a secondary search engine to maximize brand visibility.
Monitor site health and technical SEO (Core Web Vitals, hreflang, etc.) to ensure a frictionless experience for travelers and search crawlers.
Demonstrate thought leadership by staying ahead of the curve on AI technology advancements, SGE/AI overviews, and the evolving landscape of digital discovery.
Qualifications
4+ years of direct SEO experience with a portfolio that shows adaptability to industry changes.
Advanced proficiency in classic tools (SEMRush, Ahrefs, GSC) and curiosity for new AI‑tracking and LLM‑benchmarking tools.
A technical SEO mindset that understands HTML/JS and how entities and semantic search work in 2025.
A passion for travel and a desire to help people find the best online answers.
Understanding of the broader digital landscape and SEO’s place in marketing.
Strong communication, interpersonal, influential, presentation, and leadership skills.
Rich experience collaborating with cross‑functional teams.
A demonstrated, successful track record in content development that balances user‑engaging substance and search‑optimized elements.
Benefits
Commitment to professional growth: monthly trainings and workshops.
Four weeks paid vacation in the first year, ten paid holidays, and two floating holidays.
Exciting business travel opportunities.
25% company match on your 401(k) contributions.
Market‑leading medical, dental, vision, life, disability, accident, hospital, legal, and pet insurance.
Dependent care, health, and commuter FSAs.
Access to fertility care and family‑building support.
Wellness benefits, including yearly fitness reimbursement.
Frequent social and learning events and employee‑run resource groups.
Robust Employee Assistance Program.
Tenure‑based sabbatical eligibility.
EF product discounts on travel, language schools, Au Pair program, and more.
Discounts at local venues and businesses.
Amazing offices designed for high caliber work, plus flexibility to work from home a few times a week.
Compensation for this role is between $85,000–$95,000 per year, depending on experience.
#J-18808-Ljbffr