Digital & Social Media Marketing Specialist
IPG Photonics, Marlborough, MA, United States
We are currently seeking a Digital & Social Media Specialist to develop and manage both our social media channels and web content. This role is responsible for creating content for social media, working cross‑functionally to facilitate video and photo shoots as well as assisting in the management of the IPG website. This position will report to the Director of Strategy and work across multiple product lines and markets.
Responsibilities Social Media
Manage posting to social media accounts, including directing customer questions to the appropriate department and drafting relevant responses.
Influence and recommend strategy shifts based on metrics and the “pulse” of the industry.
Write SEO‑friendly headlines, video titles, video descriptions and additional copy that align with and are optimized for individual social media platforms.
Manage and promote the Social Media Employee Advocacy Program.
Create and distribute social media assets for internal employees.
Oversee the social media persona and stay up to date on best practices.
Websites
Develop and customize web pages across product lines, solutions and industries. Ensure compliance with and implement on‑page SEO best practices.
Partner with.
Adhere to design guidelines and standards to establish best practices.
Maintain the appearance of websites by enforcing content standards.
Stay current with web development trends, tools, and best practices.
Creative & Collaboration
Partner with Content and Creative teams to facilitate the development of social media specific content (video, graphics, etc.).
Work with product management and marketing teams to identify, vet and strategize use of social media influencers.
Partner with internal communications to align messaging.
Project Management
Create, maintain, and share a social media content calendar with the most up‑to‑date publication schedule.
Traffick social media projects, ensuring assets are created, reviewed and approved per deadlines and in alignment with IPG standards.
Coordinate with regional marketing teams to create and manage global social content.
Measurement & Reporting
Create monthly and quarterly reports on social media analytics and trends.
Translate performance insights into creative direction and messaging.
Improve campaign testing velocity, creative iteration, and deployment processes.
Requirements Education & Experience
Bachelor’s degree in Marketing, Public Relations, Journalism or related field.
A minimum of 3 – 5 years of relevant experience with a B2B company.
Proficient in, skilled at translating objectives into tactics.
Experience in budget allocation, platform strategy, and planning across multiple channels.
Proficient in content management, DAM experience is a plus.
Proven experience running paid campaigns across major social platforms.
Social media video editing skills, with published clips for established social media platforms.
Strong understanding of SEO, web accessibility, and responsive design principles.
Experience creating structured content, user flows, and salable design systems.
Good understanding of webpage design and content.
Strong aesthetic eye for social media graphics and the ability to work in Adobe applications.
Outstanding executive demeanor, able to influence key collaborators and encourage cross‑functional teams.
Strong presentation, communication, and organization skills.
Skilled at working in a fast‑paced environment, pivoting quickly as needs change.
Occasional travel ~10% may be required.
Information Location:
377 Simarano Drive, Marlborough, Massachusetts 01752, United States
Employment Type:
Exempt
Wage Information:
MA: $62,500 - $82,812
Other Compensation
Annual Discretionary Bonus or Sales Bonus as Applicable
Benefits Provided
Paid vacation time accrued based on years of service
Paid sick time
12 (twelve) Paid Holidays Each Calendar Year
*Prorated for reduced hour schedules
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Responsibilities Social Media
Manage posting to social media accounts, including directing customer questions to the appropriate department and drafting relevant responses.
Influence and recommend strategy shifts based on metrics and the “pulse” of the industry.
Write SEO‑friendly headlines, video titles, video descriptions and additional copy that align with and are optimized for individual social media platforms.
Manage and promote the Social Media Employee Advocacy Program.
Create and distribute social media assets for internal employees.
Oversee the social media persona and stay up to date on best practices.
Websites
Develop and customize web pages across product lines, solutions and industries. Ensure compliance with and implement on‑page SEO best practices.
Partner with.
Adhere to design guidelines and standards to establish best practices.
Maintain the appearance of websites by enforcing content standards.
Stay current with web development trends, tools, and best practices.
Creative & Collaboration
Partner with Content and Creative teams to facilitate the development of social media specific content (video, graphics, etc.).
Work with product management and marketing teams to identify, vet and strategize use of social media influencers.
Partner with internal communications to align messaging.
Project Management
Create, maintain, and share a social media content calendar with the most up‑to‑date publication schedule.
Traffick social media projects, ensuring assets are created, reviewed and approved per deadlines and in alignment with IPG standards.
Coordinate with regional marketing teams to create and manage global social content.
Measurement & Reporting
Create monthly and quarterly reports on social media analytics and trends.
Translate performance insights into creative direction and messaging.
Improve campaign testing velocity, creative iteration, and deployment processes.
Requirements Education & Experience
Bachelor’s degree in Marketing, Public Relations, Journalism or related field.
A minimum of 3 – 5 years of relevant experience with a B2B company.
Proficient in, skilled at translating objectives into tactics.
Experience in budget allocation, platform strategy, and planning across multiple channels.
Proficient in content management, DAM experience is a plus.
Proven experience running paid campaigns across major social platforms.
Social media video editing skills, with published clips for established social media platforms.
Strong understanding of SEO, web accessibility, and responsive design principles.
Experience creating structured content, user flows, and salable design systems.
Good understanding of webpage design and content.
Strong aesthetic eye for social media graphics and the ability to work in Adobe applications.
Outstanding executive demeanor, able to influence key collaborators and encourage cross‑functional teams.
Strong presentation, communication, and organization skills.
Skilled at working in a fast‑paced environment, pivoting quickly as needs change.
Occasional travel ~10% may be required.
Information Location:
377 Simarano Drive, Marlborough, Massachusetts 01752, United States
Employment Type:
Exempt
Wage Information:
MA: $62,500 - $82,812
Other Compensation
Annual Discretionary Bonus or Sales Bonus as Applicable
Benefits Provided
Paid vacation time accrued based on years of service
Paid sick time
12 (twelve) Paid Holidays Each Calendar Year
*Prorated for reduced hour schedules
#J-18808-Ljbffr