Marketing Manager- The Watermark Hotel
B.F. Saul Company Hospitality Group, Tysons Corner, VA, United States
B. F. Saul Company Hospitality Group is a subsidiary of the largest private real estate company in the Washington, D.C. area, and has been in operation for over 130 years. The Hospitality Group operates a portfolio of more than 20 business class hotels with top brands from Intercontinental Hotel Groups, Marriott International, Hilton, and Best Western Hotels: along with The Watermark Hotel, The Hay-Adams Hotel, and Perch Putt. These properties are operated by a team of more than 1,000 enthusiastic hospitality professionals!
The Watermark Hotel is seeking a creative and strategic Marketing Manager to facilitate all digital marketing efforts for our premier hospitality destination and its distinctive outlets. This role will manage social media presence across multiple unique venues including The Watermark Hotel, Perch Putt (our 18-hole putt putt golf course), our award-winning restaurant Wren, and our newly opened Tokyo‑inspired cocktail lounge.
We’re looking for a creative storyteller who can capture the essence of each of our distinct venues while maintaining cohesive brand messaging. The successful candidate will be equally comfortable behind a camera capturing the perfect food shot as they are analyzing engagement metrics and developing strategic campaigns. This role requires someone who thrives in a fast‑paced hospitality environment and can juggle multiple projects while maintaining attention to detail.
Key Responsibilities
Social Media Management
Develop and execute comprehensive social media strategies for hotel and all outlets across Facebook, Instagram, and LinkedIn
Create engaging content campaigns that align with each venue's unique brand identity and target audience
Manage daily social media operations including posting, engagement, and community management
Monitor and respond to comments, messages, and mentions across all platforms in a timely and professional manner
Analyze and report social media performance metrics and adjust strategies to optimize engagement and reach
Content Creation & Photography
Conceptualize and produce high‑quality visual and written content to increase engagement and drive inquiries
Conduct basic photography sessions focusing on food and beverage items, function room setups, special events, and property features
Utilize design platforms (particularly Canva) to create visually appealing graphics, promotional materials, and social media assets
Maintain a consistent visual brand aesthetic across all digital touchpoints
Website & Digital Asset Management
Perform minor website updates including packages, menus, photos, and promotional content
Ensure all digital assets are current, accurate, and optimized for user experience
Reputation Management
Monitor and manage online reviews across Google, TripAdvisor, and Medallia platforms
Respond professionally to guest feedback and work with operations teams to address concerns
Develop strategies to encourage positive reviews and improve overall online reputation
On‑Site Marketing Initiatives
Design and implement on‑property marketing materials including signage and promotional displays
Create and execute email marketing campaigns to support venue promotions and events
Collaborate with operations teams to support special events and seasonal campaigns
Required Qualifications
2‑3 years of social media marketing experience
Previous experience in the hospitality industry preferred (hotel, restaurant, resort, or similar)
Proven track record managing business social media accounts with measurable results
Technical Skills
Proficiency with design, content management and email marketing platforms
Basic photography skills with ability to conduct food, beverage, and event photography
Strong understanding of Facebook, Instagram, and LinkedIn business platforms
Core Competencies
Exceptional organizational and project management abilities
Self‑motivated with ability to work independently and meet deadlines
Creative problem‑solver with "outside the box" thinking approach
Strong written and verbal communication skills
Ability to understand and translate unique brand positioning for different target audiences
Benefits Well‑Being Benefits
Health Insurance
Dental & Vision Insurance
Short & Long Term Disability
Vacation
Long Term Planning
401(k) Retirement Program
Paid Life Insurance
Tuition Reimbursement
Team Member Programs
Our Big 3 Mission Statement Leaders of the Month/Year
Annual Performance Appraisals and Wage Increase Opportunities
Annual Team Member Banquets
Annual Team Member Engagement Survey
Discounted Room Rates for Team Members, Family and Friends
Complimentary Room Stays
Weekly Payroll
B. F. Saul Company Hospitality Group is proud to be an equal opportunity workplace dedicated to pursuing and hiring diverse professionals.
Equal Opportunity Employer/Veterans/Disabled
#J-18808-Ljbffr
The Watermark Hotel is seeking a creative and strategic Marketing Manager to facilitate all digital marketing efforts for our premier hospitality destination and its distinctive outlets. This role will manage social media presence across multiple unique venues including The Watermark Hotel, Perch Putt (our 18-hole putt putt golf course), our award-winning restaurant Wren, and our newly opened Tokyo‑inspired cocktail lounge.
We’re looking for a creative storyteller who can capture the essence of each of our distinct venues while maintaining cohesive brand messaging. The successful candidate will be equally comfortable behind a camera capturing the perfect food shot as they are analyzing engagement metrics and developing strategic campaigns. This role requires someone who thrives in a fast‑paced hospitality environment and can juggle multiple projects while maintaining attention to detail.
Key Responsibilities
Social Media Management
Develop and execute comprehensive social media strategies for hotel and all outlets across Facebook, Instagram, and LinkedIn
Create engaging content campaigns that align with each venue's unique brand identity and target audience
Manage daily social media operations including posting, engagement, and community management
Monitor and respond to comments, messages, and mentions across all platforms in a timely and professional manner
Analyze and report social media performance metrics and adjust strategies to optimize engagement and reach
Content Creation & Photography
Conceptualize and produce high‑quality visual and written content to increase engagement and drive inquiries
Conduct basic photography sessions focusing on food and beverage items, function room setups, special events, and property features
Utilize design platforms (particularly Canva) to create visually appealing graphics, promotional materials, and social media assets
Maintain a consistent visual brand aesthetic across all digital touchpoints
Website & Digital Asset Management
Perform minor website updates including packages, menus, photos, and promotional content
Ensure all digital assets are current, accurate, and optimized for user experience
Reputation Management
Monitor and manage online reviews across Google, TripAdvisor, and Medallia platforms
Respond professionally to guest feedback and work with operations teams to address concerns
Develop strategies to encourage positive reviews and improve overall online reputation
On‑Site Marketing Initiatives
Design and implement on‑property marketing materials including signage and promotional displays
Create and execute email marketing campaigns to support venue promotions and events
Collaborate with operations teams to support special events and seasonal campaigns
Required Qualifications
2‑3 years of social media marketing experience
Previous experience in the hospitality industry preferred (hotel, restaurant, resort, or similar)
Proven track record managing business social media accounts with measurable results
Technical Skills
Proficiency with design, content management and email marketing platforms
Basic photography skills with ability to conduct food, beverage, and event photography
Strong understanding of Facebook, Instagram, and LinkedIn business platforms
Core Competencies
Exceptional organizational and project management abilities
Self‑motivated with ability to work independently and meet deadlines
Creative problem‑solver with "outside the box" thinking approach
Strong written and verbal communication skills
Ability to understand and translate unique brand positioning for different target audiences
Benefits Well‑Being Benefits
Health Insurance
Dental & Vision Insurance
Short & Long Term Disability
Vacation
Long Term Planning
401(k) Retirement Program
Paid Life Insurance
Tuition Reimbursement
Team Member Programs
Our Big 3 Mission Statement Leaders of the Month/Year
Annual Performance Appraisals and Wage Increase Opportunities
Annual Team Member Banquets
Annual Team Member Engagement Survey
Discounted Room Rates for Team Members, Family and Friends
Complimentary Room Stays
Weekly Payroll
B. F. Saul Company Hospitality Group is proud to be an equal opportunity workplace dedicated to pursuing and hiring diverse professionals.
Equal Opportunity Employer/Veterans/Disabled
#J-18808-Ljbffr