Senior Manager, US Co-Brand Loyalty & Engagement Strategy and Performance
Hilton, Mc Lean, VA, United States
Overview
This role is based at one of our corporate offices in McLean, VA or Dallas, TX. Exceptional Hospitality Starts with You. This is an opportunity to join the US Cobrand team, which attracts customers through strong storytelling, top rated rewards, and distinctive customer experiences and partnerships. As Senior Manager, US Cobrand Loyalty & Engagement Strategy and Performance, you will focus on driving customer engagement, retention, and loyalty performance through multi-channel marketing campaigns and clear communication of loyalty benefits. Reporting to the Senior Director of US Co Brand Acquisitions & Loyalty Strategy, this role partners closely with acquisition-focused colleagues while concentrating on post-acquisition engagement, spend growth, and long-term customer value.
Responsibilities
Develop and manage spend forecasts and marketing budgets, partnering with strategic analytics, finance and the American Express teams to achieve annual spend goals.
Drive development of co-brand loyalty and engagement business objectives and garner support across the Hilton enterprise, including working with leadership in Technology, Finance, Hotel Operations, and Brand.
Demonstrate card-member loyalty and engagement intelligence and develop data-based insights to evolve the team\'s shared understanding of card members, develop compelling offers, and optimize engagement performance.
Collaboration
Partner with American Express engagement and loyalty teams to identify and achieve new opportunities to drive member spend and retention.
Work cross-functionally with Marketing, Analytics, Finance, Legal, and external partners to ensure alignment and activation of loyalty and engagement initiatives.
Collaborate with Product and Technology teams to deliver scalable loyalty and engagement solutions.
Projects
Drive efforts to activate and optimize existing customer spend engagement and portfolio revenue.
Collaborate with a cross-functional team to develop and drive the loyalty strategy and spend offers, including partnering with the marketing and channel SMEs to develop a test & learn roadmap, and execute all marketing campaigns.
Minimum Qualifications
Seven (7) years of professional experience
Two (2) years of credit card experience
Two (2) years of loyalty experience
Proficient in forecasting and data analysis
Experience working across customer channels, including website, mobile apps, and email
Up to 25% of travel
Nice to Have
Ten (10) years of hospitality, financial services, travel, or similar industry experience
Benefits
Incredible travel perks – 110 nights of deeply discounted travel, with room rates as low as $40
ight through the Go Hilton travel program
Employee stock purchase program (ESPP) with a 15% discount
Paid parental leave for eligible Team Members, including partners and adoptive parents
Personalized caregiving support and dedicated caregiving concierge services
Crisis concierge for practical support and emotional care
Mental health resources and access to counseling through the Employee Assistance Program (EAP)
Generous paid time off (PTO)
Health & welfare benefits
Retirement plans for financial security
Other Join an Award-Winning Workplace Culture. At Hilton, we don\'t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. Our award-winning culture has earned recognition on the World\'s Best Workplaces list by Great Place to Work and Fortune. Explore our Careers Blog to learn more about life at Hilton.
Work Location: Hilton HHonors - McLean
Schedule: Full-time
Brand: Hilton Corporate
Shift: Day Job
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This role is based at one of our corporate offices in McLean, VA or Dallas, TX. Exceptional Hospitality Starts with You. This is an opportunity to join the US Cobrand team, which attracts customers through strong storytelling, top rated rewards, and distinctive customer experiences and partnerships. As Senior Manager, US Cobrand Loyalty & Engagement Strategy and Performance, you will focus on driving customer engagement, retention, and loyalty performance through multi-channel marketing campaigns and clear communication of loyalty benefits. Reporting to the Senior Director of US Co Brand Acquisitions & Loyalty Strategy, this role partners closely with acquisition-focused colleagues while concentrating on post-acquisition engagement, spend growth, and long-term customer value.
Responsibilities
Develop and manage spend forecasts and marketing budgets, partnering with strategic analytics, finance and the American Express teams to achieve annual spend goals.
Drive development of co-brand loyalty and engagement business objectives and garner support across the Hilton enterprise, including working with leadership in Technology, Finance, Hotel Operations, and Brand.
Demonstrate card-member loyalty and engagement intelligence and develop data-based insights to evolve the team\'s shared understanding of card members, develop compelling offers, and optimize engagement performance.
Collaboration
Partner with American Express engagement and loyalty teams to identify and achieve new opportunities to drive member spend and retention.
Work cross-functionally with Marketing, Analytics, Finance, Legal, and external partners to ensure alignment and activation of loyalty and engagement initiatives.
Collaborate with Product and Technology teams to deliver scalable loyalty and engagement solutions.
Projects
Drive efforts to activate and optimize existing customer spend engagement and portfolio revenue.
Collaborate with a cross-functional team to develop and drive the loyalty strategy and spend offers, including partnering with the marketing and channel SMEs to develop a test & learn roadmap, and execute all marketing campaigns.
Minimum Qualifications
Seven (7) years of professional experience
Two (2) years of credit card experience
Two (2) years of loyalty experience
Proficient in forecasting and data analysis
Experience working across customer channels, including website, mobile apps, and email
Up to 25% of travel
Nice to Have
Ten (10) years of hospitality, financial services, travel, or similar industry experience
Benefits
Incredible travel perks – 110 nights of deeply discounted travel, with room rates as low as $40
ight through the Go Hilton travel program
Employee stock purchase program (ESPP) with a 15% discount
Paid parental leave for eligible Team Members, including partners and adoptive parents
Personalized caregiving support and dedicated caregiving concierge services
Crisis concierge for practical support and emotional care
Mental health resources and access to counseling through the Employee Assistance Program (EAP)
Generous paid time off (PTO)
Health & welfare benefits
Retirement plans for financial security
Other Join an Award-Winning Workplace Culture. At Hilton, we don\'t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. Our award-winning culture has earned recognition on the World\'s Best Workplaces list by Great Place to Work and Fortune. Explore our Careers Blog to learn more about life at Hilton.
Work Location: Hilton HHonors - McLean
Schedule: Full-time
Brand: Hilton Corporate
Shift: Day Job
#J-18808-Ljbffr